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  • Template Value Proposition Canvas

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    Marcello Dias
    10 views2 pages
    The document is a Value Proposition Canvas template that is used to map out a company's value proposition. It outlines the customer/user side with wants, needs, fears and substitutes. The product/innovation side lists the benefits, features, and experience provided. The template also includes sections for economic, functional, symbolic and emotional factors for both the customer and product.

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    The document is a Value Proposition Canvas template that is used to map out a company's value proposition. It outlines the customer/user side with wants, needs, fears and substitutes. The product/innovation side lists the benefits, features, and experience provided. The template also includes sections for economic, functional, symbolic and emotional factors for both the customer and product.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    Template Value Proposition Canvas

    Uploaded by

    Marcello Dias
    The document is a Value Proposition Canvas template that is used to map out a company's value proposition. It outlines the customer/user side with wants, needs, fears and substitutes. The product/innovation side lists the benefits, features, and experience provided. The template also includes sections for economic, functional, symbolic and emotional factors for both the customer and product.

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    VALUE PROPOSITION CANVAS

    CUSTOMER / USER PRODUCT / INNOVATION

    WA BENEFIT
    NTS S
    (Drea
    ms,
    Visio FEARS
    n) EXPERIENC
    (Frustrations) E

    NEEDS(Wishes, FEATURE
    Goals) S

    ECONOMIC FUNCTIONA
    L
    BASICS
    SUBSTITUTE Company: XXXX
    S(Competitors) EMOTIONA SYMBOLIC ProductTarget XXXX
    L
    Customer: XXXX
    VALUE PROPOSITION CANVAS

    CUSTOMER / USER PRODUCT / INNOVATION

    FUNCTIONA ECONOMIC
    L EMOTIONA FUNCTIONA
    L L

    WA ECONOMIC BENEFIT
    NTS
    ECONOMIC S
    SYMBOLIC ECONOMIC
    (Drea
    ms,
    Visio FEARS
    n) EXPERIENC
    (Frustrations) E ECONOMIC
    SYMBOLIC
    ECONOMIC FUNCTIONA
    FUNCTIONA L
    L
    SYMBOLIC

    NEEDS(Wishes, FUNCTIONA FEATURE


    L
    Goals) S
    EMOTIONA
    EMOTIONA L
    L

    ECONOMIC FUNCTIONA
    EMOTIONA
    L
    L
    BASICS
    SUBSTITUTE ECONOMIC Company: XXXX
    S(Competitors) EMOTIONA SYMBOLIC ProductTarget XXXX
    L
    Customer: XXXX

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