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KD - HDBM.59.23-M H M Adhil-Student Project Assignment
KD - HDBM.59.23-M H M Adhil-Student Project Assignment
Learner declaration
Marks Awarded
First assessor
IV marks
Agreed grade
FEEDBACK FORM
Marks Awarded:
ACKNOWLEDGEMENT
In performing my assignment, it is a success I had to take help and guidance from some
respected persons. First, I’m grateful to my lord. Who gives me sound mind and sound health
to accomplish my assignment? And my special thanks to Mrs. Pavithra Herath, the lecture of
“Student Project” of international college of business and technology for making the subject
interesting and giving a great support to make this report successfully.
Also, I would like to thank my parents for gave me the valuable opportunity of building up
my future.
Further thanks to my colleagues who have been sharing knowledge and helping each other to
clear any doubts.
ABSTRACT
This report is based on Student Project, which consists of planning, organizing and
controlling a business. This report will also assess subjects such as evaluating the
interdependence of management functions, applying a range of tools and techniques available
for mangers to a given situation, demonstrating the ability to generate authentic, creative and
practical solutions to common needs in the market, and work within professionally accepted
ethical and legal boundaries.
This report derives from an in-depth study, personal knowledge and some research has been
done in order to explore more details.
Table of Contents
ACKNOWLEDGEMENT.........................................................................................................3
ABSTRACT...............................................................................................................................4
Table of Figures.....................................................................................................................7
SUMMARY...............................................................................................................................8
BUSINESS PLAN.....................................................................................................................9
Business Name.......................................................................................................................9
Business Logo........................................................................................................................9
BUSINESS DESCRIPTION....................................................................................................10
Skills Required.....................................................................................................................11
Goals....................................................................................................................................12
Objectives.............................................................................................................................12
STARTUP PLAN.....................................................................................................................13
Business Location................................................................................................................13
Raw Materials......................................................................................................................13
Labor....................................................................................................................................14
Capital..................................................................................................................................14
SWOT ANALYSIS..................................................................................................................15
PEST ANALYSIS....................................................................................................................15
GANTT CHART......................................................................................................................17
BUSINESS STRATEGIES......................................................................................................17
MARKETING PLAN..............................................................................................................18
Market Segmentation...........................................................................................................19
Marketing Mix.....................................................................................................................19
Price:................................................................................................................................20
Product:............................................................................................................................20
Promotion:........................................................................................................................20
Place:................................................................................................................................20
COMMUNICATION PLAN...................................................................................................21
Risk Analysis.......................................................................................................................23
Risk Mitigation.....................................................................................................................24
FINANCIAL PLAN.................................................................................................................27
Financial Policies.................................................................................................................27
Selling Price.........................................................................................................................31
Sales forecast........................................................................................................................32
Income Statement.................................................................................................................33
ISO STANDARDS..................................................................................................................35
FASHION GALLERY.............................................................................................................36
References................................................................................................................................37
Table of Figures
Figure 2 work breakdown structure.........................................................................................14
Figure 3 Health and safety involved in the business................................................................23
SUMMARY
I have just completed HD in Business management at ICBT successfully. I am now thinking
about starting my own business venture as a sole proprietorship. After selecting a viable
business idea, I have prepared a business plan including key areas which could influence
investors and decision makers.
BUSINESS PLAN
Business Name
Name: SPLASH
Slogan: THE ART OF FASHION
Business Logo
BUSINESS DESCRIPTION
TIE - DYE BUSINESS
Tie-dye is a process of tying and dyeing a piece of fabric or cloth which is made from
knit or woven fabric, usually cotton; typically using bright colors.
Tie-dyeing is accomplished by folding the material into a pattern, and binding it with
string or rubber bands. Dye is then applied to only parts of the material.
We plan to start our business by selling 150 t-shirts at a selling price of 1200 rupees.
Plain t-shirts will be purchased by a local factory and custom dying and designs will
be done at the place that we rent.
Digital marketing is our main source. We will be selling our products online through
our 0wn Facebook and Instagram pages. We could easily promote and advertise.
We will be taking pre-orders from our customers and customize them according to
their favor.
After finishing our product, we will be collaborating with delivery services such as
pronto and Domex in order to deliver them island wide to our customers doorstep.
Payments will be made through online transfers by the customers.
We can start the tie and dye business with a small capital, a small investment is enough to
run regular operations.
The profit margin in this business is as high. The initial cost of the material is very cheap,
but the value increases after the dying process. So, with a small investment, you can
easily earn a huge margin of profit.
Home Based:
This business doesn’t require a huge place to start with, if you have place at your home,
you can easily begin the business. A home-based tie-and-dye business provides a great
opportunity to save a huge investment on renting or buying a place
Market Potentiality:
Handicraft business has a great market. Tie-and-dye designer clothing has a great demand
in both national and international market. With high-quality work, we can easily grow our
small-scale business unit into a large profitable enterprise in the long run.
Skills Required
Basically, skills required to start a business are finance and managerial skills. We need to be
able to make and budget and stick with it and also plan our expenses.
However, the basic skills required to start a tie-and-dye business are innovation and
creativity. Since tie-and-dye follows a process, the ability to be unique in designs and color
combinations is one that is required to be able to start and sustain such a business.
Mission:
“To become the number one in customized clothing business that can
offer superior design, quality and value to the customers”
Objectives
Establish a unique clothing brand in Sri Lanka.
Achieve profit within the first six months.
Expanding our business island wide after operating for six months.
Provide the best quality clothing at a reasonable price.
Maintaining loyal customers while providing good customer services.
STARTUP PLAN
Business Location
This business doesn’t require a huge place. For the first six months I will start the
business in my house, in a separate room with enough space for me to run regular
operations, this will eventually help me to save costs on renting.
After some time when I am are ready to expand, I will shift to a larger place.
Most of our operations are done indoors, therefore there is no need for a commercial
area.
Raw Materials
The main items required to start in plain white t-shirts and fabric dye.
High quality White Cotton T-shirts can be bought from “Rain Rain Industries”, a
garment factory that is located in Mawanelle. For the first production we will get 150
t-shirts, (small-50, medium-50, large-50) at a cost of 400/- rupees each. Payments can
be done in cash with the capital that I have invested.
The dye we use to tie dye our t-shirts will be Rit All-Purpose Liquid Dye. All the
colors can be purchased from the RIT online store (https://store.ritdye.com/all-
purpose-dye/) which will cost 1000/- rupees per bottle.
Other items like buckets, gloves, Rubber bands and squeeze bottles can be bought in
any local store.
Labor
For the first six months all the operations and work will be done by me.
I will be responsible for making decisions, managing overall operations and resources
of the company, production, finance, human resource and marketing.
After some time, I will be hiring some employees and workers in order to increase
production and achieve business growth
Capital
I will invest 100,000 rupees to the business.
This will help us to buy 150 t-shirts and start tie dying them, which will help us to
gain an income and cover the expenses and reinvest, shortly we will be gaining huge
profits.
SWOT ANALYSIS
S- Strengths W- Weaknesses
• Possessing intricate, interesting patterns • The material is cheap for cheap simple shirts.
• It is cost effective. • The right dye is needed for the right material.
• Genuine. • The color will fade with washing over time.
• New machines and equipment help with fast • Financial strengths are not sufficient to
production. compete with other companies.
O-Opportunities T- Threats
• It is possible to add different colors. • The dye could leak into the wash.
• Different tie dye methods are used for • T-shirt could shrink depending upon the
different patterns. material used.
• Ability to combine different colors. • The material can tear holes depending on the
• Ability to sell more T-shirts. quality of the material used.
• The ability of other businesses to follow our
designs.
PEST ANALYSIS
P- Political E- Economic
• Competition regulations • Inflation rates
• Political stability • Business cycle stage
• International trade regulations • Globalization
• Tax policies • Disposable income
S- Social T- Technological
• Population growth age gain • Industry focus on technology
• Lifestyle changes • Life cycle of technology
• Health consciousness welfare • Impact of technology transfer
• Living conditions • New inventions and development
Table 2 PEST analysis
TYE-DYE
BUSINESS
Proceeding
Market Design Project Product Packing and
planned
Research Planning Planning Testing ready to deliver
designs
GANTT CHART
Month June July August
Week 1 2 3 4 1 2 3 4 1 2 3 4
Market Research
Planning
Design
Perform
Development
Finalization
Quality checking
Packing
Promoting
Payments
delivery
Table 3 Gantt chart
BUSINESS STRATEGIES
Customer satisfaction comes first.
Research and Understand our Prospects.
Target Small Markets.
Start with Specific Goals.
Connect with the Right People.
Embrace Storytelling.
Don't Ignore the Feedback.
. Pick Up the Phone.
MARKETING PLAN
In a marketing strategy, marketing goals are defined as precise objectives. Tasks, targets, and
other performance-based benchmarks used to assess marketing success can all be utilized to
achieve these objectives. Measurable goals are critical to a marketer's success when they are
expressly established. Below are the marketing goals & objectives used in our business;
Marketing Goals-
Provide excellent customer service and quality service
Maintaining the right standard in our community
Get the most profit out of creating value
Providing colorful t-shirts to all customers.
Marketing Objectives-
To create a variation on the fabric t-shirt design.
To attract children and adults to create their own design.
Providing colorful t-shirts to all customers.
To meet a net profit of 50% on monthly sales
Market Segmentation
The process of segmenting a target market of potential customers into segments with similar
characteristics is known as market segmentation. Segments are made up of customers who
respond similarly to marketing techniques and share characteristics such as comparable
interests, requirements, or geography, as determined by audience analysis.
Market segmentation can be divided into four categories; Geographic, Demographic,
Behavioral and Psychographic.
Marketing Mix
The marketing mix refers to the efforts taken by a company to develop and advertise its
product or service to customers. It supports in ensuring that you are able to provide your
consumers with the appropriate product at the right time and location for the right cost.
Marketing Mix, also known as the 4 p’s can be categorized into 4 parts. Such as, Price,
Product, Promotion and Place.
Price:
We divided sizes in to three main parts. Like Large Medium, and small. Our basic t-shirt
costs only 1200/- rupees which makes it cheap and affordable.
Product:
Our products handmade which are also unique and customized according to our customers
favor.
Promotion:
The online platform is best suited for Marketing as Direct Marketing cannot be done during
this pandemic period. Therefore, we plan to promote this product by using social media such
as Facebook, Instagram, WhatsApp, and Viber.
Place:
Due to the current pandemic situation our products will be mainly sold online, through online
platforms and Around Kandy District, delivered through pronto.
COMMUNICATION PLAN
Communication helps move products, services, and ideas from manufacturers to end users
and builds and maintains relationships with customers, prospects, and other important
stakeholders in the company.
Communication Strong communication methods can lead a business to success and create a
business that penetrates the minds of customers.
Risk Analysis
A risk is any unknown occurrence or circumstance that may have an influence on the
outcome of your business analysis endeavor. Businesses are often faced with lots of risks that
need to be analyzed and managed. Risk analysis is a technique that assists you in identifying
and managing possible issues that may jeopardize major company efforts or projects.
Usually, a risk is either internal or external. Any business has internal risks and external risks
take place outside the business. Internal hazards are frequently more business specific and
easier to manage than external threats.
Examples of internal risks include: Financial risks, marketing risks, operational risks,
risks in the workforce.
Examples of external risks include: Changing the economy, new competitors, natural
disasters, government regulations, customer demand.
Environmental • Problems that might occur to the business due to natural disasters.
Human • Demotivation and problems that might occur within the managers.
Government • Laws and regulations that might affect the small businesses
Risk Mitigation
Risk mitigation is a method for preparing for and dealing with dangers that a firm may
encounter. Risk mitigation, like risk reduction, takes steps to lessen the negative
consequences of risks and catastrophes on business continuity. Cyberattacks, weather
disasters, and other sources of physical or virtual harm are examples of threats that might put
a business at danger. Risk mitigation is one component of risk management, and how it is
implemented varies per company.
Types of Risk Examples
Logistical Contact delivery services such as pronto for better and fast delivery
services.
Government After some time, register the business by our brand name so that
there will not be any issues
Market Planning and selling our products with Reasonable prices which
will not make conflicts within competitors
Table 7 Risk Mitigation
Our business mainly involves in using technology, which could lead to overuse
of display screens.
Due to overuse or improper use of display screens our employees might be
affected by eye strains and backaches
Manual handling
All our business operations and the process in tie-dying includes manual
handling.
Due to lack of training and repetitive work employees could be affected with
back pains and other problems
Talking with the team, getting their suggestions and making records on safety
discussions.
Managing hazards.
Training and supervising the team by providing information about the potential risks
associated with their work, policies and procedures at workplace, how to work safely
and how to deal with emergencies.
Ensure workers understand their work environment, and their employment conditions.
FINANCIAL PLAN
My plan is to invest 100,000 rupees to the business. This capital will help us to purchase raw
materials, a small place to run the business and cover other costs that will occur when starting
the business.
However, according to our budgeted sales forecast we will be able to sell 150 t-shirts in one
month, which will give us sales of 180,000. Rupees. This will help us to reinvest and expand
our tie dying business.
Financial Policies
Assignment of authority for necessary and regular financial actions and decisions,
which may include delegation of some authority to staff leaders
Policy statement on conflicts of interest or insider transactions
Clear authority to spend funds, including approval, check signing, and payroll
Clear assignment of authority to enter into contracts
Clear responsibility for maintaining accurate financial records
TIE-DIE BUSINESS’s
BUDGETED CASH FLOW STATEMENT
FOR THE MONTH ENDING AUGUST
Cash Inflows RS RS
Capital 100000
Sales 180,000
280,000
Cash Outflows
Purchase 71500
Rent 3000
Variable costs
150 t-shirts 60000
Fabric dye 8000
Buckets 1000
Gloves 1000
Rubber band 500
Squeeze bottles 1000
Packaging 2000 73500
Break Even point = fixed cost/(sales price per unit – variable cost per unit)
= 12000/710
= 17 t-shirts
Selling Price
Cost Per T-shirt = (total cost/quantity)
=85500/150
=570.
Profit margin=52.5%
Profit=630
Sales forecast
Sales forecasting is the process of estimating future revenue by predicting how much goods
or services a sales unit will sell in the coming week, month, quarter, or year. the business.
Income Statement
TIE-DIE BUSINESS’s
BUDGETED INCOME STATEMENT
FOR THE MONTH ENDING AUGUST
Rent 3000
water bill 1500
telephone bill 1000
Wi-Fi bill 1500 (7,000)
WORKINGS
Note -1 sales
o S- size = 1200*50 = 60000
o M- size= 1200*50= 60000
o L- size= 1200*50= 60000
o Total sales = 180000
Note-2 purchase
o White t- shirt= 400*150= 60000
o Fabric dye = 8000
o Buckets = 1000
o Gloves = 1000
o Rubber band = 500
o Squeeze bottles= 1000
o Total purchase= 71,500
Note -3 Advertising
o Facebook advertising = 2000
o Instagram advertising =2000
o Advertisement designing = 1000
o Total advertising = 5000
ISO STANDARDS
ISO 9000- Standard for quality management
• defines the main measurement points and describes the method used to measure
garment dimensions. Additional measurement points can be determined between
interested parties.
ISO/TC 133 Clothing sizing systems - size designation, size measurement methods
and digital fittings
ISO 3759:2011
ISO 15831:2004
FASHION GALLERY
References
https://www.investopedia.com/articles/personal-finance/072315/top-ways-manage-business-
risks.asp
https://www.investopedia.com/articles/financial-theory/09/risk-management-business.asp
https://www.pmi.org/learning/library/risk-analysis-project-management-7070
https://www.phoenixhsc.co.uk/blog/meant-health-safety-workplace.html