Scope and Sequence:

Media and Information Literacy 1. State of Media Today

(4th Quarter) 2. Pros and Cons of New Media
3. Pros and Cons of Social Media
4. Media Freedom and the Laws

Today’s media is characterized by

blurring lines and boundaries.
Media Consumers
and Producer
State of Media
Today
Media audience’s participation in
the global village

The transaction of information exchange has

dramatically changed..

Process by which a company or

organization expands to operate
internationally.

Media consumers are engaged in the From Globalization to

global village of media information.
Glocalization
Global media corporations adapt or localize
their operations and output to accommodate
local circumstances and culture.
 Media Ownership
Philippine Daily Inquirer
Manila- centric There is media to sell something,
Sun Star Media runs as a
business product like film or TV show.

The Local Landscape Broadcast Industry Film Industry

- More listeners/ viewers - Ticket sales
- High ratings
- Attract manufacturers

Mainstream Media
• Commercial- run type of media businesses
• The way information is disseminated and also how content is
designed.
• Media disseminated via the largest distribution channels.
The Four Types of Media Disney corporation
(Walt Disney)
TV Channels Theme Parks
(The Disney Channel) Film Companies (Disneyland)
(Disney Films)

Sky Cable TV ABS-CBN channel 2

Lopez Family
Chalk
Alternative and Independent Media
Star Cinema Star Recording • Alternative: The other choice for existing mainstream media
• Media practitioners also have similar profit- oriented aspirations.
• Mainstream Media corporation’s structure follows a top- down model • Characteristic: kind of message that they carry
type of information and communication dissemination. • Example: societal issues, women’s rights, political killings
CEO Director Scriptwriters Actors Crew
• Independent: Artist is open to create their work
• Cinemalaya Independent Film Festival
• Fresher ideas, concepts and stories
Community Media
• Any form of media that is created and controlled by a
community- either a geographic community or a community of
identity or interest.
• Still part of the alternative media
• Need to have media representations of various communities of
people
State- Owned Media
• The government owns and controls specific media outlets
• Feature government’s work and efforts
• RTVM or Radio Television Malacañang- governed by present
administration which involves producing TV and radio programs
that reflect on the admin’s values and principles
• Good source of information- crises and calamity, during events
of national and global interest- state visit, international
summits…

Framing and Reading

Understanding Media: • Framing- to construct, compose or imagine something
Aesthetics of the Image, - to create with a solid plan to follow a specific structure in
mind.

Text and Audio • We need to learn how to decipher meanings embedded in

media texts.

Newspapers and
Journalism
Tabloid
Newspaper
• News- communication of information on current events • Newspaper: 5 Ws and 1H
print, broadcast, Internet, word of mouth to a third party or - Headline Most interesting fact
at the beginning-
mass audience. - Editorial lead sentence.
- Entertainment
• Newspaper- a regularly scheduled publication containing - Lifestyle
news, information, advertising, usually printed on - Business Less interesting
details
relatively inexpensive, low- grade paper such as - Sports
newsprint.

• Journalism- collecting, writing, editing, and presenting of

news in newspapers, magazines, radio and television
broadcast or the Internet.
• Objectivity- journalist’s main characteristics Books, Comics, Magazines
• Tabloids- a newspaper that has pages about half the size
of an ordinary newspaper.
and
• Usually not trusted, especially by upper class-
sensationalism the Publishing Industry
• Small, cheaper to buy, conversational language

Sometimes, language is a major determinant of what kinds of books

• Printed Books- still a viable way of getting are bought by specific types of readers.
information and being entertained

• Literature- fictional or true- to- life stories: novels,

novelettes, short stories, essays, memoirs…
• Trade books
• Picture Books
• Children’s Books
• Art Books
Tagalog – Written Pulp Romance Novels/
Pocketbooks
 • Comics- popular among Filipinos.
cheap, accessible, colorful and high
entertaining.

• Comics format- usually designed

into panels, dialogues and
descriptions are written in dialogue
Twilight- translated The Fault In Our Stars-
balloons
version (tagalog) translated version
(tagalog)

• Magazine- contains printed

stories or essays, illustrations
and photographs, and
advertisements
- periodical, regular schedule
when it come out.
- “women’s magazine”

• Photography- the process of recording images through a

chemical interaction caused by light rays hitting a
sensitized surface.

Photography and • Celluloid- based film strips- chemical processes to

make an image appear.
Timeless Image Concept
 • The processing and transmitting of images became faster
in the digital age.

• The basic of shooting photographs and analyzing them

still remains.

• Photograph could evoke emotions by the way elements

Framing and Listening
are presented.
• Various colors and color combinations evoke various • Framing- to construct, compose or imagine something
meanings and emotions. - to create with a solid plan to follow a specific structure in
• Lightning and focus mind.
- a means of delivering the fact
• Shadows and highlights
• Listening- a means of understanding the facts.

Radio and Evoking Radio is one of the most

popular form of mass media all
Imagination over the world.
 It is powerful.
The broadcast could reach wide array of
areas, covering many households and
reaching many individuals at a given time.
It is up to date.
It becomes an immediate source of news
because information is always fresh and
delivered fast.
It is economical.
There is no need to purchase something to
access new content, you just need to open
the radio set to listen to new content every
time.
It is effective.
Due to the existence of frequency
transmitters, radio stations could reach
even the remotest of places that has radio
set.
It is practical.
The existence of radio transistors or radio
sets don’t rely heavily on electricity
plugging.
It is efficient.
As a small medium, It could be easily be
brought with you wherever you go.
 It provides flexibility.
Radio somehow serves us from the
We could do other things while we listen “background” in our daily life.
and absorb the broadcast at the same time.