Media's Role in Life >> They inform, educate

and entertain people. They also influence the

Media is the communication
way people look at the world and make them
change their views. Mass media plays a very outlets or tools used to store
important role in organizing public opinion. and deliver information or
Millions of people watch TV and read
newspapers in their free time.
data.

Types of Media / Media Classification :

- Print Media (Newspapers,
Where's Media Used ? The term refers to
Magazines)
components of the mass media
- Broadcast Media (TV, Radio)
communications industry, such as print
- Outdoor or Out of Home (OOH)
media, publishing, the news media,
Media.
photography, cinema, broadcasting (radio
- Internet
and television), and advertising.

EXAMPLES of MEDIA :
Characteristics of Media : Media can also be Media Lady newspapers, television,
said to have communicator characteristics, 9.5/19 radio, printed matter,
including audience size, interractiveness, Internet information and
synchrony, ease of use, and interface
advertising.
symmetry. These characteristics should be
regarded as a few obvious selections from a
probably infinite variety of media
characteristics.

Why do we use media? It helps in

making the users feel involved. They
What are the advantages of media? feel that they are able to participate in
Advantages of the media include that it things that are happening around the
allows information to be dispersed quickly world. It helps the users in raising their
and that it allows people to learn about
voice against an unjust act or issue.
cultures other than their own.
Disadvantages of the media include that it
can result in the spread of misinformation
and the development of bad values.