Agricultural Extension

Reviewer
Part4
Rosela A. Gelizon |BSA4-Agri Extension
Topic Outline
• Diffusion Process
• Innovation-Decision Process theory
• Individual Innovativeness theory
• Categories of Adopters
• Strategies that affects adoption
Diffusion Process
 Stages of Diffusion Process
Adoption
Trial
Evaluation • Final stage
• One has weighed of diffusion
Interest
• Shows the advantages and process.
marked risk and see if it • Full/larges
• Seeks factual Interest in can be performed scale use of
Awareness information the idea as it in a small scale the idea
• What it is, applies to his • Actual application
• Knows that How it works farming of the new idea to
an idea exist and search operation determine it utility
but lacks for its and family in a small scale
details and advantages
information
of it
Innovation-Decision
Process Theory
 Stages of Innovation-Decision Process theory

KNOWLEDGE

PERSUATION

DECISION
 Stages of Innovation-Decision Process theory

IMPLEMENTATION

CONFIRMATION
 Individual
Innovativeness
Theory
Individual Innovativeness Theory
Categories of Adopters
❑INNOVATORS
❑EARLY ADOPTERS
❑EARLY MAJORITY
❑LATE MAJORITY
❑LAGGARDS
Categories of Adopters
Categories of Adopters
Categories of Adopters
Categories of Adopters
Categories of Adopters
Strategies that affects
adoption
Strategies to affects adoption
Strategies to affects adoption
Strategies to affects adoption
Strategies to affects adoption
Strategies to affects adoption
5. Selective Farmer to Farmer
❑ -info gained by farmers is transferred to another
farmer through informal discussion in field and
villages
❑ Conversation can also happen during leisure
time and on social and religious occasions.
❑ Relatives, friends and others listen to and
participate in the discussions
God bless &
good luck