Chapter 1

INTRODUCTION
 Learning Objectives

Understand why research is needed.

Define scientific research.
Understand basic and applied research.
How to locate researchers.
List the pros and cons of employing internal
and external researchers.
 Why Research?

Decision
Information
Making
 Definition

• Research is an organized, systematic, data-

based, critical, objective, scientific inquiry or
investigation into a specific problem,
undertaken with the purpose of finding
solutions to problems.
 Basic Applied
• Pure or • Solve current
fundamental problem.
research • Immediate action
• Add to body of
knowledge
• Eventually be
used
Locating A Researcher

Research companies

Academicians
 Internal Researcher
May not be
Readily
perceived as
Readily available at
‘experts’ by Stereotype
accepted. no extra
the
cost.
organization
 External Researcher
More
knowledgeable
Wide range of
on current Costly
experience
problem-solving
techniques
 Research Ethics
• Maintenance of privacy
• Confidentiality

• Coercion
• Informed consent

• Informed consent with children

• Debriefing
 Research Ethics

• Sharing benefits

• Sharing results

• Protection from harm

 Protection from harm Maintenance of privacy Coercion

• Protect subjects from • Identity (confidential) • No force participation.

any physical or
psychological distress
(experimentation).
 Informed consent
Informed consent with children Confidentiality

• Willing to • Written consent • Information will

participate in the from only be used for
study. parents/guardia the sole purpose
n - too young or of the research.
too old.
 Sharing results Debriefing Sharing Benefits

• Inform the subjects

• Study results which what they are • Almost always
benefit the public supposed to know forgotten. Treatment
should be shared immediately after the that benefits the
experiment what experimental group
crucial information should be extended to
the subjects should’nt the control group.
know during the
experiment. For
example, the tablets
taken by the control
group actually did not
contain any drugs.
Thank you !!