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Building a business
case for finance
transformation
The latest Workday CFO Indicator Survey reports that nearly half of CFOs
surveyed had not yet implemented any finance digital transformation
initiatives.1 For most organisations, digital transformation was planned to
occur across the next 12-24 months or longer, with resources allocated
accordingly. The research found that 34 percent of CFOs planned to
prioritise finance digital transformation in one year, compared with
five percent who were focusing on it at the height of the pandemic.2
A key challenge facing CFOs is the need to build a strong business
case for finance digital transformation, especially when external
market impacts are forcing finance teams to transform earlier than
they had originally planned.
1. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 3
https://www.adaptiveplanning.com/sites/default/files/assets/200825_Report_
Adaptive_Planning_ART.pdf
2. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 4 https://
www.adaptiveplanning.com/sites/default/files/assets/200825_Report_Adaptive_
Planning_ART.pdf
Businesses that have already completed their digital transformation journey are
known as digital accelerators. They are better able to focus on driving innovation,
growth, and resilience than other organisations, such as digital novices, that have
not yet adopted finance digital transformation. Digital novices, by contrast, may
still be caught up with manual processes that don’t deliver actionable insights,
and therefore limit their ability to innovate, grow and become resilient to market
changes. These businesses often experience recurring bottlenecks caused by
related dependencies and the need to wait for others to complete tasks before
the next step in the process can be completed. Operational inefficiencies cost
these businesses time, money and talent.
Organisations can use robotic process automation (RPA) and apply centralised
business rules to automate business-as-usual activities. This allows finance
team members to concentrate on higher-value activities, creative problem-
solving, and innovative solutions for business growth.
Surprisingly, only six percent of CFOs have one common dataset for all financial
data, while 12 percent have one common dataset for operational data. Most
CFOs have at least some disparate datasets, making data aggregation and
analytics challenging.4
3. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 9 https://www.
adaptiveplanning.com/sites/default/files/assets/200825_Report_Adaptive_Planning_ART.pdf
4. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 12 https://www.
adaptiveplanning.com/sites/default/files/assets/200825_Report_Adaptive_Planning_ART.pdf
Innovating with advanced analytics is an essential step along the curve for
finance teams to extract maximum value from integrated data. Finance teams
are empowered to run what-if scenarios faster and with more variables, making
it easier to assess and identify the best path forward. Scenario modelling is
even more powerful when the questions and variables are managed by AI and
machine learning algorithms that let strategic decision-makers drill into granular
information at the highest levels, with a much lower margin for human error.
With automation and advanced data analytics in place, finance teams can
develop a true understanding of the cost to acquire and the cost to serve
customers, across varying scenarios. Risk is managed more effectively by
computing probability and the consequence of failure. For finance teams, this
helps drive ongoing integrated business planning that supports organisational
resilience and accelerated business growth.
5. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 11 https://www.
adaptiveplanning.com/sites/default/files/assets/200825_Report_Adaptive_Planning_ART.pdf
6. W
orkday, Finance Digital Transformation CFO Indicator Survey 2020, page 14 https://www.
adaptiveplanning.com/sites/default/files/assets/200825_Report_Adaptive_Planning_ART.pdf
7. W
orkday, Finance Digital Transformation
CFO Indicator Survey 2020, page 7 https://
www.adaptiveplanning.com/sites/default/
files/assets/200825_Report_Adaptive_
Planning_ART.pdf
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