Marketing Plan for Web Analytics with GA4 & GTM:

Objective: AnimalWarehouse.com aims to optimize marketing efforts and improve website

performance through effective web analytics using Google Analytics 4 (GA4) and Google Tag
Manager (GTM).

Strategy:
1. GA4 Implementation:
- Install tracking code on all website pages.
- Set up event tracking for user interactions.
- Define conversion goals and create relevant events.
- Enable enhanced measurement features.

2. GTM Implementation:
- Set up GTM container and integrate it with the website.
- Manage and deploy marketing tags using GTM.
- Create custom triggers and variables.
- Facilitate A/B testing and personalization experiments.

3. Data Analysis and Reporting:

- Develop custom reports and dashboards in GA4.
- Analyze audience segments and user behavior flow.
- Utilize AI-powered insights and custom attribution models.
- Regularly review and analyze campaign performance.

4. Ongoing Optimization:
- Continuously monitor website performance and user behavior.
- Conduct A/B testing experiments.
- Address technical issues and tracking gaps.
- Stay updated with new features and updates.

Timeline:
- Month 1: GA4 and GTM implementation.
- Month 2: Develop custom reports and dashboards.
- Month 3 and beyond Monitor, analyze, and optimize website performance.

Conclusion: By implementing GA4 and GTM, AnimalWarehouse.com will gain valuable insights
for optimizing marketing efforts, enhancing user experience, and driving conversion rates.

Feel Free to contract for support

Krishno Roy
Web Analytics expert (GA4 & GTM)
raykrish55@gmail.com