OUTLINE TRAINING

GOOGLE’S TRIDENTE
Google Analytics, Google Webmaster Tools & Google Website Optimizer

Inbound Marketing Indonesia

http://inboundmarketing.web.id

biz@inboundmarketing.web.id
GOOGLE ANALYTICS

Hours: 3 hrs

I. Google Analytics Overview

II. Technical Reviews

III. Features

Highlighted Features

Map Overlay

Adwords integration

Internal Site Search

Benchmarking

Funnel visualization

IV. Goal Tracking

V. Reporting

General Reports

Custom Reports

VI. Determining online strategies with Google Analytics data

Training Goal

- Able to install Google Analytics code on websites

- Able to create report (general and custom)
- Able to analyze website performance
- Able to analyze visitor behavior
- Able to determine online marketing strategy by Google Analytics data.

GOOGLE WEBMASTER TOOLS

Hours: 2 hrs

I. Google Webmaster Overview

II. Technical Reviews

 Site Configuration

III. Search Monitoring

IV. Website Diagnosing

Training Goal

- Able to add and verify website on Google Webmaster Tools

- Able to configure website on Google Webmaster Tools
- Able to analyze website performances on search engines
- Able to decide optimization based on website performance on the search engines

GOOGLE WEBSITE OPTIMIZER

Hours: 3 hrs

I. Google Website Optimizer Overview

II. Technical Reviews

III. Experiment

Planning

Designing

Implementing

A/B Experiments

Multivariate Experiments

Monitoring

Reporting

IV. Determining Website Optimization with Google Website Optimizer Report

Training Goal

- Able to create planning an experiment

- Able to design an experiment
- Able to implement an experiment
- Able to monitor an experiment
- Able to analyze the experiment result
- Able to determine website optimization needed based on experiment results