Scribd Logo
Upload

Welcome to Scribd!

  • Website Setup

    Uploaded by

    Truc Huynh
    6 views9 pages
    The document outlines 10 steps for optimizing a WordPress website for SEO, including choosing a domain name and web hosting, installing WordPress and a theme, essential plugins, technical and on-page SEO, navigation menus, UTM tracking, off-page SEO, and analysis. It provides details on recommended SEO plugins, technical SEO content like SSL certificates and sitemaps, setting up UTM tracking with parameters for source, medium, and campaign, off-page SEO tactics like backlinks and guest blogging, and analyzing site performance for adjustments.

    Original Description:

    Original Title

    Website setup

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines 10 steps for optimizing a WordPress website for SEO, including choosing a domain name and web hosting, installing WordPress and a theme, essential plugins, technical and on-page SEO, navigation menus, UTM tracking, off-page SEO, and analysis. It provides details on recommended SEO plugins, technical SEO content like SSL certificates and sitemaps, setting up UTM tracking with parameters for source, medium, and campaign, off-page SEO tactics like backlinks and guest blogging, and analyzing site performance for adjustments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views9 pages

    Website Setup

    Uploaded by

    Truc Huynh
    The document outlines 10 steps for optimizing a WordPress website for SEO, including choosing a domain name and web hosting, installing WordPress and a theme, essential plugins, technical and on-page SEO, navigation menus, UTM tracking, off-page SEO, and analysis. It provides details on recommended SEO plugins, technical SEO content like SSL certificates and sitemaps, setting up UTM tracking with parameters for source, medium, and campaign, off-page SEO tactics like backlinks and guest blogging, and analyzing site performance for adjustments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    WEBSITE

    To-do-list | Shiba
    What to do? Details

    1 Choose a Domain Name & Obtain Web Hosting

    2 Install WordPress & Select a Theme

    3 Install Essential Plugins

    4 Technical SEO

    5 Create Pages and Posts (On-page SEO)

    6 Set up Navigation menus

    7 Set up UTM tracking

    8 Off-page SEO

    9 Analyze and Adjust

    10
    SEO PLUGINS Yoast SEO, WP-Optimize, AMP for WordPress,
    Schema Pro

    BACKUP
    PLUGINS BackupBuddy

    SECURITY
    PLUGINS Wordfence

    CACHING
    PLUGINS WP Super Cache

    3. INSTALL ESSENTIAL
    PLUGINS
    IMAGE
    OPTIMIZATION Smush
    PLUGINS

    SOCIAL MEDIA
    SHARING Shared Counts
    PLUGINS

    ANALYTICS
    PLUGINS Google Analytics Dashboard for WP
    (GADWP)/MonsterInsights

    ANTI-SPAM
    PLUGINS Akismet

    3. INSTALL ESSENTIAL PLUGINS


    4. TECHNICAL SEO

    TECHNICAL CONTENT MAP

    I. SSL certificate, Create and Submit


    XML Sitemap, robot.txt, verify
    domain,...
    II. Set up Google Analytics and Search
    Console, set up Bing Webmaster Tool,
    set up preferred domain
    III. Schema Markup, Canonical Tags,...
    IV. Crawling Error, Indexing, Dupplicate
    content, Design 404 pages...
    7. SET UP UTM
    TRACKING

    • Source: The specific platform or https://www.example.com/my-post?


    website where you'll be sharing the utm_source=facebook&utm_mediu
    link, like "facebook," "twitter," or m=social&utm_campaign=summer-
    "linkedin." promotion

    • Medium: The type of traffic, such as


    "social," "email," or "referral." By analyzing this data, you can
    determine which platforms or
    • Campaign: A specific campaign name campaigns are driving the most traffic
    or identifier to track the to your website, allowing you to
    performance of a particular measure the effectiveness of your
    promotion or initiative. marketing efforts.
    8. OFF-PAGE SEO

    • Backlinks
    • Influencer
    • Guest Blogging
    • ....

    20XX 7
    9. ANALYZE AND ADJUST
    • How to Update Sitemap Automatically to Boost Visibility - Delante Blog

    • https://ga-dev-tools.google/campaign-url-builder/

    • The Only SEO Checklist You Need (ahrefs.com)

    20XX

    You might also like