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Chapter 3-A Positive Approach To Coaching Effectiveness and Performance Enhancement
Chapter 3-A Positive Approach To Coaching Effectiveness and Performance Enhancement
• Stimulus control:
• When antecedents are influential in
governing a behavior; reaction is
automatic
• Positive reinforcement
• Negative reinforcement
• Extinction
• Punishment (aversive)
• Punishment (response cost)
INCREASE BEHAVIOR
Positive Negative
POSITIVE
Reinforcement Reinforcement AVERSIVE
CONTROL Extinction Punishment CONTROL
DECREASE BEHAVIOR
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Aversive Control
• Attempts to eliminate unwanted
behaviors through punishment
and criticism
• Relies on fear
• Has some potentially serious
negative side effects
• Extrinsic Motivation:
• Perform activity only to obtain some external
reward