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Chapter Five
Motivation
John W. Newstrom
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Outline
Definition
A Model of Motivation (Fig. 5.1)
Motivational Drivers
Achievement Motivation
Affiliation Motivation
Power Motivation
Managerial application of the Drivers
Human Needs
Types of Needs
Maslow’s Hierarchy of Needs
Goal Setting
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Motivation
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Motivation
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Factors that Demotivate
Employees
Tolerating poor performance
Showing favoritism
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Figure 5.1 - A Model of
Motivation
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A Model Of Motivation
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
A Model Of Motivation
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Motivational Drives
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Achievement Motivation
10
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Affiliation Motivation
11
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Difference between
Achievement-motivated
Employees and Affiliation-
motivated Employees
Achievement- Affiliation-motivated
motivated employees employees
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Power Motivation
13
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Managerial Application of the Drives
14
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Human Needs
15
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Key Conclusions about
Secondary Needs
Strongly conditioned by experience
Vary in type and intensity
Subject to change across time
Work in combination and influence each other
Are hidden from conscious recognition
Are vague feelings
Influence behavior in powerful ways
16
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Maslow’s Hierarchy of Needs
17
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Maslow’s Hierarchy of Needs
18
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Maslow’s Hierarchy of Needs
Managers must:
Identify and accept employee needs
Realize that needs may differ among employees
Limitations
Difficult to study and not fully verified
Providing opportunities for self-actualization to all
employees is difficult
The five need levels have not been established as unique
19
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Goals
20
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Goal Setting
21
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Figure 5.7 - Tips for Building
Employee Self-efficacy
22
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Elements of Goal Setting
Goal acceptance
• Obtained by allowing employees to participate in the goal-
setting process
Specificity
• Specific goals provide focus and allow employees to measure
their own progress
Challenge
• Difficult yet achievable goals make employees work harder
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