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  • 2022 Fundamentos RRPP EN

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    CARLA CASAS
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    This document is an introduction to public relations course taught by Professor Evandro Oliveira. It covers 7 main topics including an introduction to communication, organization, and PR; public communication; PR theories; PR as communication management; PR as a marketing tool; PR methods and tools; and corporate social responsibility. The document emphasizes that while companies may sell similar products, consumers perceive them differently based on communication, and that companies now focus on unique communication propositions rather than just unique selling propositions.

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    This document is an introduction to public relations course taught by Professor Evandro Oliveira. It covers 7 main topics including an introduction to communication, organization, and PR; public communication; PR theories; PR as communication management; PR as a marketing tool; PR methods and tools; and corporate social responsibility. The document emphasizes that while companies may sell similar products, consumers perceive them differently based on communication, and that companies now focus on unique communication propositions rather than just unique selling propositions.

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    © All Rights Reserved
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    4 views5 pages

    2022 Fundamentos RRPP EN

    Uploaded by

    CARLA CASAS
    This document is an introduction to public relations course taught by Professor Evandro Oliveira. It covers 7 main topics including an introduction to communication, organization, and PR; public communication; PR theories; PR as communication management; PR as a marketing tool; PR methods and tools; and corporate social responsibility. The document emphasizes that while companies may sell similar products, consumers perceive them differently based on communication, and that companies now focus on unique communication propositions rather than just unique selling propositions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    We make

    it happen

    Introduction to
    Public Relations
    Digital Marketing Degree

    Prof. Dr. Evandro Oliveira

    eae.es
    Introduction to Public Relations

    About this Unit. Main Subjects

    TEMA 1. Introduction to Communication, Organization and PR


    TEMA 2. Public Communication
    TEMA 3. PR Theories
    TEMA 4. Public Relations as Communication Management
    TEMA 5. PR as a Marketing Tool
    TEMA 6. The method and the tools of PR
    TEMA 7. CSR - Corporate Social Responsability

    Prof. Dr. Evandro Oliveira 12


    Introduction to Public Relations

    ¿What are Public Relations?

    eae.es
    Prof. Dr. Evandro Oliveira 13
    Introduction to Public Relations

    Prof. Dr. Evandro Oliveira 14


    Introduction to Public Relations

    REMEMBER….

    Companies can sell similar products, but consumers perceived it as diferent.

    We can have emotional bounds with companies

    Companies shift from USP to UCP


    (Unique Selling Proposition – Unique Communication Proposition)

    Inspiration driven from the images that are gaven, instead of products
    (Morato, 2011)

    20

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