THE FOUR DIFFERENT TYPES OF ADVERTISEMENTS

It can be easy to overthink what should go into an advertisement. We should know, we’ve
been helping businesses advertise for nearly a decade. If you’re relatively new at running
ads for your business, the learning curve can come with plenty of speed wobbles. But in
reality, there are really only four distinct types of ads to choose from. Regardless of your
industry and whether you’re placing your ads digitally or in print, you can follow this
guide to narrow down the ad campaign that best fits your needs.

Ad Type 1: The Introductory Ads.

Awareness, awareness, awareness. Introductory ads are all about gaining awareness of a
message. These are perfect if you are brand building or perhaps releasing a new product or
service. These types of ads are here to educate, entertain, or evoke curiosity. These are
great for advertising to new traffic (or cold traffic as we call it) or for use in retargeting
campaigns that reach people who are already aware you exist.

Ad. Example:

In this example, we helped our client Beechcraft promote the launch of cans with key
audiences. We ran an Instagram story campaign that targeted their social and online
community.

Ad Type 2: Trial Ads.

They are what they sound like. The objective of a trial ad is to promote a product or
service using a time limit to create a sense of urgency and inspire the consumer to take an
action now. Trial ads can include promotional offers, gifts with purchase, and/or exclusive
services or subscriptions with a tight expiration window.

Ad. Example:

Our client, Rinse Salon, wanted to get customers back in the doors quickly. We advertised
a free gift with appointment and served this ad to all previous customers, recent website
traffic and social engagement.

Ad Type 3: Differentiating Ads. These ads make it clear what is different about you,
your product or your service. They create familiarity and prove why this differentiating
factor should mean something to the consumer.

Ad. Example:
It is important for to our clients Organics Unlimited, that the consumer understands what
makes them different from other banana growers and distributors. In this differentiating
ad, we promote an article that showcases their biggest differentiator: the non-profit
division they run to give back to communities in need.

Ad Type 4: Shared Value Ads.

These are the warm fuzzy ads we all know and love. They evoke emotion and feelings of
love and mutual respect. They are typically stories and help consumers relate in a very
human way. They can be light hearted, exhilarating, funny, sad, and the list goes on.

Ad. Example:

In this example, we promoted our client Resilient Roofing’s CSR program. The ad begins
with a shared belief statement that follows educating users on how they make a difference
in business. This ad example is very similar to a differentiator ad, but was the closest real
life example we could show you guys of something we’ve created!
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The trick when creating an advertisement is to only choose one of these types of ads. I’ve
seen ads produced (and attempted to be produced) that try to encompass more than one of
these objectives. That leads to confusion and takes away from the #1 message you want to
articulate in that advertisement. Keep in mind, you don't have long to make an impression.

It doesn’t matter if you’re running an ad in a magazine, on CNN, on Facebook, Instagram,

or the radio… you’ll want to choose from one of these four ads types and stick with it for
your ad to be the most effective! 

1.Q.

 The advertising objectives which I think the organization had in each case is The
Introductory Advertising. It’s awareness, awareness, awareness.
Introductory ads are all about gaining awareness of a message. These are
perfect if you are brand building or perhaps releasing a new product or
service. These types of ads are here to educate, entertain, or evoke curiosity.
These are great for advertising to new traffic (or cold traffic as we call it) or
for use in retargeting campaigns that reach people who are already aware
you exist.
  The four main factors to consider when one selecting an advertising media is
Shared Value Ads. These are the warm fuzzy ads we all know and love.
They evoke emotion and feelings of love and mutual respect. They are
typically stories and help consumers relate in a very human way. They can
be light hearted, exhilarating, funny, sad, and the list goes on.
2.Q.
All universities audience segments are important: like postgraduate, undergraduate or graduate
students, regular or extentionstudents, hiring teachers or an employent. Since we are in digital
world they can get and their information can reach their adiences through it using several media
platforms.

3.Q.

The 7-step sales process

1. Prospecting.
2. Preparation.
3. Approach.
4. Presentation.
5. Handling objections.
6. Closing.
7. Follow-up.

4.Q

Apple is an American corporation that develops and sells computer electronics, software,
personal computers and portable or mobile devices internationally. The Apple was Established
in 1976.

It’s discovers the innovative world of Apple and shop everything like; iPhone,

iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment.

 Apple's marketing segmentation has been based largely on the behavioral and

psychographic and behavioral elements. According to demographics, Apple
 focuses on the age, jobs, and lifestyles of its target population Apple then makes
products based on these elements.

5.Q
A range branding strategy is a branding strategy used by a company to brand a range of
products or services that fall under the same area of competence, under their own unique brand
with their own brand strategy, promise, and positioning, while also still being tied to the overall
strategy and positioning of the master brand.

Five Different Types of Branding Strategies

 Company Name Branding. Well-known brands leverage the popularity of their

own company names to improve brand recognition.
 Individual Branding.
 Attitude Branding.
 Brand Extension Branding.
 Private-Label Branding.