MAA CIA-3

PESTROW
Albert Thomas
Naveen John
Alkish Alex
Ajeesh Solomon
Jishnu P
Background for the Role Play: Our Company was already doing business in the agriculture
industry to help farmers by producing various products. we came to a point where we identified
a great need for the farmers regarding the issue based on pesticide poison and we came up
with a solution.

Core issue behind the introduction of new product:

How could farmers get an aid from the technological side to overcome
the negative impacts in applying the pesticide and how can they
reduce the cost in applying pesticide?

Our Solution: PESTROW (DRONE)

 Marketing
Problem statement -How to capture
the market; where there is a need of a great
paradigm shift in the mind of customers
from man to machine?

Targeted Marketing
B2G(Government) - New Strategy
Operations
Problems:

What will be the process that are involved in the product?

How do you collect and store the data from the drones and how do you
communicate the results of the analysis to farmers.
Human Resource

How to strengthen the workforce in

the area of IT service where our
technology needed to compete in the
global market?
 Finance

How to overcome the translation risk and

transaction risk, which we heavily affected in
the last year and do we need to change our
‘passive approach’ in the International trade
finance?
Analytics
Tools
Random Decision
Forests Trees

Pestrow

Naive Logistic
Regression
Bayes
Thank
you