Design Innovation

and Sustainablity
|| SHRESHA DAS 1777024 ||
|| SHUKTIKA JHA 1777028 ||
 CONTENTS C O N T E N T S

Introduction What is the way to

01 05
IN INNOVATION OF DESIGN & SUSTAINABILITY achieve?
THE VISION OF INNOVATION & SUSTAINABILITY

History Instances
02 06
OF DESIGN INNOVATION W.R.T SUSTAINABLITY
OF INNOVATION IN DESIGN

Where we stand today?

IN INNOVATION & SUSTAINAIBITY IN HOME
03 Our Design Ideas 07
FOR INNOVATION & SUSTAINAIBITY IN HOME
TEXTILE / FURNSIHING
TEXTILE / FURNSIHING

What we want to achieve? 04 Suggestions 08

IN INNOVATION & SUSTAINAIBITY IN HOME
TEXTILE / FURNSIHING FINDINGS AND CONCLUSION
 PART 01
Introduction
IN INNOVATION OF DESIGN & SUSTAINABILITY
What is SUSTAINABLITY ?
• Sustainability focuses on meeting the needs of the present without
compromising the ability of future generations to meet their needs.

• The word sustainability comes from sustainable + ity. And sustainable is, for
instance, a composition of sustain + able. So if we start from the beginning,
to <sustain> means “give support to”, “to hold up”, “to bear” or to “keep up”.

• The concept of sustainability is composed of three pillars: economic,

environmental, and social—also known informally as profits, planet, and
people.

• Increasingly, companies are making public commitments to sustainability through

actions like reducing waste, investing in renewable energy, and supporting organizations
that work toward a more sustainable future.

• Natural return is the goal of sustainability to produce environmentally friendly products

and to recreate less consuming society. We have to spend our consumption habits for a
sustainable life, we must adopt slow fashion instead of fast fashion in order to reduce
the most damage to the environment in the concept of fashion which is effective in
every area of our life today.
• Fashion, on the other hand, is a concept that is connected to a much
more design than any other period, and has become a phenomenon
that shapes every stage of our life, every field. The ultimate in design
is the design and production of much more product variety than we
can consume.

• Sustainable fashion also deals with considering fashion from the

perspective of many stakeholders - users and producers, all living
species, contemporary and future dwellers on earth.

• Sustainable fashion, therefore, is the responsibility of citizens, the

public sector, and the private sector.

• A key example of the need for systems thinking in fashion is that the
benefits of product-level initiatives, such as replacing one fiber type
for a less environmentally harmful option. An adjacent term to
sustainable fashion is eco-fashion.

• Eco-fashion has become a big, booming business that is no longer

limited to niche designers. Sustainable and recyclable materials are
now making their way into boardrooms and onto catwalks. Just as
eating organic went from niche market to expansive trend,
sustainable fashion is becoming more readily available and
affordable.
Why do we need Eco -Textile ? • Eco-fashion is any brand or line that attempts to minimize the impact
on the environment, and often the health of the consumers and the
working conditions for the people that are making the clothes.

• The Eco-problems in textile industry occur during some production

processes and are carried forward right to the finished product. In the
production process like bleaching and then dyeing, the subsequent
fabric makes a toxin that swells into our ecosystem.

• The utilization of rayon for clothing has added to the fast depleting
forests. Petroleum-based products are harmful to the environment. In
order to safeguard our environment from these effects, an integrated
pollution control approach is needed. Luckily there is an availability of
more substitutes.

• Therefore the need for eco-textiles is felt.Green textiles refer to

clothing and other accessories that are designed to use the organic and
recycled material.

• Sustainable textiles are used in fashion to address the growing

awareness of how the processes used to make clothing impact the
Eco-Textiles world around us. Sometimes also called eco-textiles, these materials
can be a blend of natural plant-based fibers like organic cotton, hemp,
or bamboo.
 PART 02
History
OF DESIGN INNOVATION WITH RESPECT TO SUSTAINABLITY
History behind innovation of SUSTAINABLITY ?

• The concept of sustainability is one that has been around for as long as humans have: a
concern for the future of our resources. Food and water have to come from somewhere, and
even the earliest cultures would have had to be thinking about what to do in the lean times,
and what would happen if the animals or plants they depended upon were to disappear.

• The sustainable word was first used in 1712 by the German scientist Hans Carl von Carlowitz
in his book "Sylvicultura Oeconomica". It was developed in the 1970s to prevent damage to
the environment and humanity and to combat climate change.

• In 1995, the United Nations established the Commission on Sustainable Development (CSD)
to monitor international companies, governments and NGOs' work on the subject. Over time,
sustainability became a global phenomenon and the concept of Global Sustainability was
born at the "United Nations Conference on Environment and Development" held in Rio De
Janerio between 3-14 June 1992.

• The famous Brundtland Report coined one of the most frequently cited definitions of
sustainable development in 1987 as ‘development that meets the needs of the present
without compromising the ability of future generations to meet their own needs’ (World
Commission on Environment and Development)
• Coined in German, the original term was
Nachhaltigkeit, meaning “sustained yield.” It
first appeared in a handbook of forestry
published in 1713, and was used to mean
never harvesting more than the forest can
regenerate. The translated term appeared in
English beginning in the mid-19th century.

• Yet another shift in definition occurred in the

later part of the 20th century. Throughout this
century, awareness of our overuse of resources
and dependence on fossil fuels had been
growing.
• The beginning is the Industrial Revolution, which leads to the development and rapid growth of production technologies. The
ultimate point in life cycle of human is global warming, climate change, ozone layer depletion , acid rain, deterioration of air
quality and degradation of ecological balance.

• The basis of the Industrial Revolution is textile products. The development of mechanization, spinning and dyeing technology and
other textile-related technologies in the industrial revolution has also led to the development of textile products. This
development has distorted the natural equilibrium, has damaged the sustainability of life.

• On the other hand; the design is being resorted to again restructuring the natural balance that has been deteriorated by the rapid
development of technology and to leave a sustainable world that can be experienced by future generations.

• In this context, a concept emerged under the

name of sustainable design.

• Different responses such as

"sustainable design",
"ecological design",
"green design",
"design for sustainable living",
"environmentally friendly design",
"environmentally friendly or
environmental design" .
 PART 03
Where we stand today?
IN INNOVATION & SUSTAINAIBITY IN HOME TEXTILE / FURNSIHING
 • Sustainable development is especially important for
young people! The implementation of sustainable
development policies going into effect now will
d e te r m i n e t h e f u t u re w h i c h w e w i l l i n h e r i t
tomorrow!

• Because it is youth who will inherit this planet, by

advocating for sustainable development, and
adopting sustainable practices, you are actively
participating in shaping your own future.

• In the past few years, the fashion world has been

buzzing with eco-friendly news: eco-fashion startups,
innovative new fabric technologies, a push towards
sustainable practices by established brands, and a
Where are we in the run hunger for quality slow fashion over the fast fashion
consumption cycle.
of Sustainablity? • It would be easy to think that this shift is only
happening in clothing design, but the world of
interior design has been on a similar journey.
• Eco-friendly textiles come in a wide range of options, from
organic natural fibres to highly-engineered man-made fabrics.

• When shopping for your soft furnishings and home textiles,

look out for items made with wool (like alpaca), linen (created
from environmentally sustainable flax), organic cotton, jute,
hemp, recycled polyester (from PET bottles, etc.), and lyocell
(from wood pulp).

• Even beyond the fabrics used, sustainability has been finding

its way into duvets, cushion inserts, and couch stuffings as well.

• labels like Oeko-Tex, CO2 Logic, and Global Organic Textile

Standard (or GOTS) spreading awareness, the thought of eco
friendly is an on trend in home textile industry.

• According to the Organic Trade Association and Organic

Exchange, the textile segment is now showing the growth in
the area of eco friendly home textiles, as the digits of the
consumers are doubling each year.
 PART 04
What we want to achieve?
IN INNOVATION & SUSTAINAIBITY IN HOME TEXTILE / FURNSIHING
How to achieve SUSTAINABLITY ?
• The future of home textile industry now greatly depends upon the
environmentally friendly fibers, eco friendly dyes and environmentally
friendly chemicals as nowadays consumers along with design also look for
the function of home textile.

• Eco Friendly Home Textiles Normally in the growing process many fertilizers,
insecticides and pesticides are used. Like for producing cotton, about 25%
of the whole insecticides are utilized, which is a daunting number in itself.

• Apart from this, machine picking of cotton needs growth regulators, harvest
aid chemicals and herbicides. Cotton also pollutes the air while spinning. In
spinning small cotton fibers float in the air which are harmful if inhaled.

• To strength the cotton, the process of sizing is done in which many harmful chemicals like pentachlorophenol are used with starch.
This specific chemical has harmful effects on human skin. Again in dyeing with azo dyes and carcinogenic amines many hazardous
effects have been noticed.

• There are many small, big, national and international companies that are into eco friendly textile industry. TIC Bamboo Fabrics is
famous for producing green home textiles made up from bamboo. In Green LLC has its name for producing recycled and eco friendly
yarn. Whereas if you are looking for yarns and fabrics made with certified organic wool then check the Vermont Organic Fiber Co.
Along with this there are many other companies like Green Textiles, FiberCo Inc, Oasis Enterprises, Fiber Organics, Aurora Silks that
make eco friendly yarn, environmentally friendly fibers and green home textiles.
• Recently going with the idea of eco friendly is on trend
in home textile, the German legislation has announced
an ordinance that states “No articles of dresses (textiles,
shoes, leather) and bed linen can be put in trade, if they
have been colored with azo dyes that can release one of
the twenty named amines”.

• Eco friendly dyes include dyes made from vegetables

and low impact dyes with no toxics

• Organic textile industry in India has enormous scope as

the consumer now becoming health and environment
conscious. According to the estimates the global retail
sales for the year 2008 has grown to $2.6 billion.

• This shows the growth of 116% in the average annual

growth rate. India is the largest producer of organic
cotton and thus cotton based home textiles that are
natural and environmentally friendly.

• Whereas Europe is the largest grower of quality hemp.

So with all these it can be said that eco friendly is on
trend in home textile industry
Use of Natural Dyes scourced from Fruits and Vegetables!!

MST (Markenzeichen
Schadstoffgeprufter Textile)
This lable is used for the products
made in Germany stating the
properties of textile.
Different Eco Friendly Labels
in Home Textiles.
OEKO- TEX Standard 100 GOTS (Global Organic Textile
Standard)
This standard has different product classes. Like
In this standard the production,
Product class I, II, III & IV. The Product Class III
precessing, manufacturing, packaging,
includes textiles that are not in direct contact
labeling, exportation, importation and
with skin & Product Class IV are the home
distribution of natural fibers are
furnishing textiles used for home decor. The
considered. Once all the parameters are
standards are given by the Austrian Textile
met t he product is given t he GOTS
Research Institute and the German “Hohenstein
standard.
Research Institute”
 PART 05
What is the way to achieve?
THE VISION OF INNOVATION & SUSTAINABILITY
Ways to achieve Sustainablity
• Producing textiles by recycling fiber, yarn and fabric removes many operations based on energy consumption which is a source of
pollution. During production, it doesn’t need to operations such as repainting and cleaning .There is no need to wash with large
quantities of water as in processing raw yarn. Demand for lacquers and fixatives are reduced.
• Another method of sustainability is the use of renewable materials. Instead of oil based fibers,
01 renewable fibers that can be produced continuously in nature such as nettles, soybean filaments, and
02 banana fiber, wool-like recycled fibers, materials made from corn starch-like materials reduce our
dependence on oil.
• Traditional production of natural materials such as cotton, linen, ramie, sisal,
03 jute, wool, silk will reduce chemical consumption and water consumption in
large quantities.

• Another way of achieving sustainability through design is to design and

produce new products that will provide sustainability by mimicking nature or
inspiring from nature within the context of biomimesis, biomimetic and
04 biomimicry concepts.‘Biomimicry is an approach to innovation that seeks
sustainable solutions to human challenges by emulating nature’s time-tested
patterns and strategies.

• Designing and producing printed textiles in this way contributes to sustainability

as it means less paint use, less pollution, less water consumption. With digital
printing the patterning of the textiles results in less pollution and less water
05 consumption because less dye is used and spray dyeing is done. Because digital
printing technique is in development stage, it is suitable for fabric dyeing and
printing in lower quantities.
Use of these Eco Textiles would be a means of sustainablity !
LINEN
Linen is another natural plant
based fiber that will
biodegrade after it is
discarded making it a more
eco-friendly option. Linen is
made using the entire flax
plant and is often combined
with cotton to create a fully
biodegradable and soft textile.
Because linen doesn’t require
the use of pesticides, and can
be made using the entire flax
plant, linen is considered to
be one of the most eco-
friendly textiles that is used
today in the making of
clothing and bedding.
TENCEL
TENCEL™ is one of the most
progressive fibers that is
being engineered today. The
material for TENCEL™ comes
from the eucalyptus tree,
which require no harmful
pesticides or insecticides to
grow. Eucalypus trees also
require significantly less land,
when compared to something
like cotton to make a similar
amount of fabric.
Additionally, the process of
actually manufacturing the
TENCEL™ yarn is fueled with
100% renewable energy and
uses 80% less water.
 MODAL
Modal, an innovative textile that
is made from spinning cellulose
from the beechwood tree.
Because beechwood trees self-
rejuvenate they are considered a
sustainable raw material that
can be used to create the
innovative modal fabric. Modal
is also 50% more water-
absorbent than cotton, and is
silky smooth making it a good
c h o i c e fo r a c t i v e w e a r a n d
undergarment manufacturers.
Lenzing (the company that produces Modal) has also developed non-toxic
and environmentally friendly processes that enable Lenzing to recover up
to 95% of materials used in the production of modal yarn, which
minimizing the overall carbon footprint of the textile making it an eco-
friendly choice.
HEMP
Hemp is one of the most
sustainable fabrics available and
has been gaining a lot of
attention lately and for good
reason. It is one of the few
agricultural products that can
feed us, clothe us, house us, and
be used for medicinal purposes.
It’s pretty incredible, and is one
of the most sustainable natural
textiles you can look for in your
garments.
Hemp is a dense plant that requires no pesticides or herbicides to keep it
healthy. It also is naturally resistant to pests, requires little land to grow,
and uses 50% less water than cotton. From a growing standpoint hemp
really checks all the boxes for a sustainably grown natural plant fiber.
But how does this plant turn into something you can wear? Hemp fabric is
made from long fibrous strands that when spun together will create a
thread that can be used to weave hemp fabric.
 COTTON
• The laston the list is Cotton one of the most popular textiles
used in fashion and bedding products, and the USA is one of
the worlds largest producers. While in many ways cotton is a
wonderful, natural fiber that is capable of biodegrading
quickly once it is discarded, conventionally grown cotton
unfortunately has a significant carbon footprint.

• Conventional cotton uses an abundance of harsh pesticides,

and insecticides making it one of the most heavily sprayed
crops. It also requires a significant amount of land and water
to grow making it a resource demanding crop.

• That is why choosing organic cotton is so important. When you choose to help reduce the negative impacts of
our global cotton industry, you choose to positively impact soil quality, water quality, and public health.
Organically grown cotton can become the new standard, but it’s up to consumers to demand it.
Some Sustainable Home Furnishing products.
PART 06
Instances
OF INNOVATION IN DESIGN
• Products that go through a rigorous,
empathetic, and iterative design process
and end up having a fundamentally
innovative concept and/or design that
wholly innovates on the way the user
interacts with the product, and often
therefor, the content of their lives — this
is design innovation.

• It’s innovating on a product through its

design. It requires an immense amount
of taste, empathy, creativity, and variety
of inputs / perspectives
 • Design innovation is:
How to innovate • Contextual : Good design innovation is respectful of its context. It
understands and fits in to its surroundings. It does not force a
Sustainablity in Design? design meant for a different context on all contexts it lives in.

• Empathetic : Good design innovation is deeply empathetic.

Understanding the problems people and organizations face, the
roots of those problems, how people approach them and think
about them — these are all inherently difficult things to do that
most ignore. Empathy is hard, but necessary for good design
innovation.

• Goal-oriented : Good design innovation progresses people or

organizations towards a goal, or works to solve some specific
problem(s).

• Intentional : Good design innovation is not superfluous;

everything is intentional. Nothing is added simply for aesthetic
appeal without intentionality behind achieving some goal or
adhering to a core value.

• Iterative : Good design innovation is ongoing; it requires learning

from prior iterations, deeply understanding what was observed,
and from that, designing better educated iterations to run next.
 PART 07
Our Design Ideas
FOR INNOVATION & SUSTAINAIBITY IN HOME
TEXTILE / FURNSIHING
• Re-use.

• Household materials (curtains, bedspreads, etc.) that are in a

usable condition may be offered for reuse by sale and
donation.

• Clothing that can not be worn and unused interior and

exterior home textiles can be used for different purposes such
as car filling material, sound insulation, panel covering.

• Non-reusable garments and home textile products can be

designed and manufactured for different purposes. For
example, fabrics that are not used in companies' stores can be
reused by turning them into a seat.
• Using all natural materials

• Such as cotton, wool, silk, linen, bamboo, natural fibers

such as newly developed soy fiber, banana fiber,
pineapple leaf fiber, coffee fiber, coconut fiber and so on
have properties such as resistance against bacteria,
protection against sun rays, destruction of bad smells.

• For example, wool provides protect against sun rays. It has

thermal properties by providing summer and winter heat
balance. Wool has kept body cool in summer, warm in
winter.

• It does not wrinkle easily. It is water repellent and does

not draw water and moisture easily. It keeps moisture
inside, does not transmit to the body.

• When production is improved and quality is improved,

there is no need to produce an oil based fiber by
mimicking the properties of wool. At the same time, wool
is renewable, recyclable.
 PART 08
Suggestion
FINDINGS AND CONCLUSION
 Findings and Suggestions

• We can address sustainable design strategies in three stages: product-

focuseddesign, result-oriented design, and requirements-driven design.

T h e p r o d u c t - fo c u s e d d e s i g n i s t o d e s i g n p r o d u c t s t h a t a r e

multifunctional, long-lasting, out of fashion, and tomake existing

products more efficient with innovative ideas and to reduce harm to

theenvironment.

• Re s u l t - o r i e n te d d e s i g n i s to p u t o u t d e s i g n s fo r a s p e c i f i c

purpose.Requirement-driven design is to design products that stimulate

consumption byidentifying real needs to make a difference.

• Designing and designing products by designing strategies,
a s we co n sta nt l ye m p h a s i ze , re q u i re s l e s s e n e rg y
consumption, less water consumption, less chemical,less
harmful gas, etc. publishing. It is possible to reduce
environmental pollutants andwastes, to use
environmentally friendly natural fibers and materials and
resources, toencourage slow fashion instead of fast fashion,
to encourage the reuse of sustainability textile products, to
design and produce products by designing strategies.
Conclusion
• Products produced through sustainable design should not only be
produced as environmentally friendly products that do not harm
nature, but should also be able to maintain the characteristics of
appealing products with aesthetic qualities at the same time.

• The resulting products should have more qualified features such as

being multifunctional, beneficial improved product rather than the
products produced in the usual way. Designs should be made for the
real needs, which are continuous, always preferable, rather than the
products that are felt to be fashion and needy.

• In this context, sustainable design products should be designed to

reduce natural resource consumption and minimize the harm to the
environment in the process of production and consumption. In the
design and production phase, energy sources such as solar, water,
wind should be preferred instead of nonrenewable natural resources.

• In textiles, materials that do not damage nature should be used in

the dyeing of both yarns and fabrics, in dyes to be used in printing
design products, and in chemicals to be used in finishing operations.
 Conclusion
• In line with these proposals, it would be useful for designers and businesses to
adopt lean manufacturing systems within the scope of sustainability. With lean
production, more conscious products can be designed and produced that is
focused on
• the usage target and which will eliminate the stocking from the market by
analyzing the consumer's desires correctly.

• The balance between consumption and production, as mentioned above, can be

provided by making improvements in quality, cost, product delivery method. The
products designed for the real needs of the consumer are able to designed and
made multifunctional, using less resources in the production phase and less
damage to the environment, by making fast and errorless production in a shorter
time.

• As a result, the basic features expected from a design are manufacturability,

functionality, visual appeal appealing to consumer liking, and marketability, that is,
acceptability and affordability by the consumer.

• It is extremely important that one of the essential features of design is sustainable

in order to design and protect the future consciously. That's biological design. To
design and produce by allowing the nature to be renewed without harming the
nature by watching the nature.
 Reference

• https://www.textileschool.com/368/what-is-eco-textiles/

• https://www.fibre2fashion.com/industry-article/76/eco-
friendly-textiles

• https://hbr.org/2009/09/why-sustainability-is-now-the-key-
driver-of-innovation

• http://edibledc.com/stories/tag/lemon

• https://www.thewellessentials.com/blog/5-sustainable-
and-eco-friendly-textiles

• https://theworldenergyfoundation.org/a-brief-history-of-
sustainability/
THANK YOU
T H A N K S