About the Company

Heetbindal Global Private Limited stands as a beacon of excellence in the world of exports,
offering a diverse range of top-quality products including Basmati & Non-Basmati Rice,
sugar, honey, and molasses. With an unwavering commitment to international standards, we
take pride in being a USFDA-approved company, equipped with ISO 9001:2015, ISO
22000:2018, HACCP, GMP, HALAL, ORGANIC & FSSAI certifications that underscore our
dedication to production and supply excellence.
In the heart of our Indian culture, the saying "customer is our god" is more than just words—
it's our guiding philosophy. Our esteemed director, Mr. Heet Bindal, embraces this ethos with
fervor, ensuring that every customer's needs are met with the utmost care and attention. Our
dedicated and skilled staff, complemented by a robust workforce, works tirelessly to swiftly
fulfill your requirements because, at Heetbindal Global Private Limited, customer satisfaction
reigns supreme.
Our reach extends far and wide, as we export the finest quality of Indian rice, sugar, honey,
and molasses to destinations across the globe. Our clientele spans Europe, the USA, Canada,
Saudi Arabia, Iraq, Erbil, Israel, Lebanon, Jordan, Yemen, Australia, Oman, Bahrain, Egypt,
Turkey, Libya, Syria, Kyrgyzstan, Belarus, and many more countries.
What sets our products apart is not just their exceptional quality, but also their ability to
elevate culinary experiences. Our rice, renowned for its superfine kernels, freshness, and
extended shelf life, is celebrated worldwide. It adds an exquisite aroma and rich flavor to
cuisines, making every meal a memorable one.

Description: The company specializes in the export and distribution of a wide range of food-
related commodities and products.
Products & Services: Rice, Honey, Sugar, Molasses
Category: Export traders
The last reported AGM (Annual General Meeting) of Heetbindal Global Private Limited, per
our records, was held on 14 October, 2022. Also, as per our records, its last balance sheet was
prepared for the period ending on 31 March, 2023.
Heetbindal Global Private Limited has one directors – Mr. Heet Bindal
The Corporate Identification Number (CIN) of Satyam Auto Components Private Limited is
U51900UR2022PTC014180. The registered office of Heetbindal Global Private Limited is at
Ground Floor, H.No. 10, Sarv Priya Vihar, Kankhal, Haridwar, Uttarakhand - 249408, India

Basic Information

Nature of Business Exporter

Capacity 5000 metric tons monthly
No. of warehouse 6
Ownership Type Private Limited
PAN AAGCH3510D
GSTIN 05AAGCH3510D1Z8
CIN U51900UR2022PTC014180
Annual Turnover Rs. 24-27 Crore
 Core Values

1. Quality Assurance: Ensuring the highest standards of quality in every batch of rice
exported is a fundamental core value. This includes consistent quality control
measures and adherence to international food safety standards.

2. Customer-Centric Approach: Prioritizing customer needs and satisfaction is

paramount. The company should aim to exceed customer expectations through
excellent service and reliable product delivery.

3. Ethical Business Practices: Conducting business with honesty, transparency, and

integrity is essential. Ethical practices include fair trade, responsible sourcing, and
compliance with all relevant regulations and certifications.

4. Innovation and Improvement: A commitment to ongoing improvement and

innovation in rice production, packaging, and distribution processes to stay ahead in
the market.

5. Sustainability: Demonstrating environmental responsibility by adopting sustainable

farming practices, minimizing waste, and reducing the carbon footprint of operations.

6. Global Responsibility: Recognizing the company's role in the global food supply
chain and striving to contribute positively to food security and sustainable agriculture
worldwide.
 Quality

1. Grade and Variety Consistency: Ensuring that the rice consistently meets the
specified grade and variety standards. Customers expect the same quality with each
shipment.

2. Purity and Cleanliness: Rice should be free from foreign matter, debris, and
contaminants. Thorough cleaning and quality control processes are essential.

3. Moisture Content: Maintaining the appropriate moisture content is crucial to prevent

Mold, insect infestations, and deterioration during storage and transit.

4. Uniform Grain Size: Rice grains should have a uniform size, which is particularly
important for premium and specialty rice varieties.

5. Aroma and Flavour: Preserving the natural aroma and flavour of the rice, especially
in the case of fragrant rice varieties like Basmati.

6. Packaging: Using high-quality, food-grade packaging materials that protect the rice
from moisture, pests, and external contaminants. Proper labelling with accurate
product information is also essential.
 Certifications

Certification is a testament to Heetbindal Global Private Limited's unwavering commitment

to excellence and adherence to industry standards. We, at Heetbindal Global, take immense
pride in our prestigious certifications, which stand as a clear demonstration of our dedication
to quality, safety, and ethical business practices. Our company holds esteemed certifications
such as ISO 9001:2015, ISO 22000:2018, HACCP, GMP, HALAL, ORGANIC, and FSSAI,
which reflect our rigorous approach to ensuring top-notch product quality, uncompromising
food safety, and strict compliance with regulatory requirements.
 Importer Exporter Code: IEC is a key business identification number which
mandatory for export from India or Import to India.
 USFDA: It is a federal agency that regulates food and drugs in the United States.
 GMP: A system of processes, procedures, and documentation that ensures products
are consistently produced and controlled according to quality standards.
 Organic certification: A way for farmers and businesses to show that they have met
strict standards for growing, processing, and handling their products.
 FSSAI: A legal authority that provides food licenses to food businesss in India.
 Customers

United Arab Emirates:

 MULTI SPICE FOOD STUFF TRADING LLC
 MADHOOR SUPER MARKET LLC

Saudi Arabia
 AL RAJHI BANK GLOBAL
 KHALID HADI AL MARRI TRAD EST
 ZOLLAL ARABIN TRADING CO

Bangladesh
 SATU ENTERPRISE
 CSR TRADING LTD
 MD ISMAIL HOSSAIN MILON

Nepal
 SHIVAM AGRO PRODUCT PVT. LTD
 ANANYA TRADING
 B.N TRADERS
 KISHNA RICE & SOYA

Sri Lanka
 LAL & SONS N
 GURU ENTERPRISES
 RELIABLE SPICES
 T.W ASSOCIATION PVT LTD
 Integrated Management System Policy

At Heetbindal Global Private Limited, we are dedicated to the highest standards of quality,
safety, and sustainability in the export and distribution of Basmati & Non-Basmati Rice,
sugar, honey, and molasses. Our commitment to excellence is reflected in our Integrated
Management System (IMS) Policy, which guides our operations in the following key
principles:
At Paragon Solutions, our commitment to excellence and the highest standard of quality is
unwavering. We have established an Integrated Management System (IMS) Policy that serves
as the cornerstone of our operations. Our IMS Policy encompasses quality, environmental,
health, safety, and information security management systems. We are dedicated to meeting
and exceeding the expectations of our customers, stakeholders, and regulatory bodies.
To achieve this, we continuously strive to improve our processes, reduce environmental
impact, ensure the safety and well-being of our employees, and protect sensitive information.
Our IMS Policy promotes a culture of responsibility and accountability at all levels of our
organization, where each member is committed to upholding these principles. We regularly
review our IMS Policy to ensure its alignment with our objectives, compliance with
applicable legal and regulatory requirements, and responsiveness to changing business
dynamics. Our commitment to this IMS Policy reinforces our position as a reliable and
responsible organization that values quality, sustainability, safety, and security in all that we
do.
This Integrated Management System Policy serves as our guiding compass, and we are
committed to its continual improvement. We pledge to uphold these principles at all levels of
our organization, ensuring that Heetbindal Global Private Limited remains a trusted and
responsible leader in the industry.
 Innovation

Innovation stands as a foundational principle within the ethos of Heetbindal Global Private
Limited. Recognizing the dynamic nature of our industry and the world at large, we place
innovation at the heart of all our endeavors. From the inception of new rice varieties to
pioneering packaging solutions, we invest significantly in research and development to meet
the evolving preferences of our discerning clientele.
Our commitment to innovation extends to sustainable farming practices that ensure resource
efficiency and environmental responsibility. We leverage cutting-edge technology to
optimize our supply chain, guaranteeing efficient and eco-friendly product distribution.
Within our quality assurance processes, innovation is constant, as we embrace advanced
techniques and testing technologies to maintain the highest standards. The digital realm is not
overlooked; we utilize digital platforms and e-commerce to reach a wider audience,
delivering a seamless customer experience.
Our innovation-driven approach encompasses everything from employee development and
sustainability initiatives to market expansion and customer engagement, ensuring that
Heetbindal Global remains at the forefront of our industry by continuously offering
pioneering solutions that cater to our ever-changing world.
 VISION & MISSION

Mission of the company:

Our mission is to provide exceptional value to our clients by offering cutting-edge solutions
tailored to their unique needs. We are dedicated to delivering quality, efficiency, and
sustainability in all our endeavors, whether it's in technology, consulting, or service
provision. Through innovation, responsible practices, and a relentless pursuit of excellence,
we aim to make a meaningful impact on
businesses, society, and the environment.

Vision of the company:

At HeetBindal Global, our vision is to be a global
leader in delivering innovative and sustainable
solutions that empower businesses and
communities to thrive. We envision a future where
our expertise, dedication, and commitment to
excellence drive positive change, fostering
growth, and enhancing the quality of life for all.

The Values of company:

 Integrity: Upholding the highest
standards of honesty, ethics, and transparency in all business dealings.
 Customer-Centricity: Prioritizing customer needs and satisfaction, striving to exceed
expectations.
 Innovation: Fostering a culture of creativity and continuous improvement, embracing
new ideas and technologies.
 Accountability: Taking responsibility for actions and decisions, delivering on
promises and commitments.
 Teamwork: Promoting collaboration, open communication, and a supportive work
environment.
 Quality: Committing to excellence in products, services, and processes, and
maintaining rigorous quality control.
These values can guide the company's culture, decision-making, and actions, ultimately
shaping its reputation and impact in the industry and society.
 Company’s Key Financials

Heetbindal Global Private Limited for the financial year ending on 31 March 2022

FINANCIAL METRIC Amount

Revenue (Turnover) ₹50 crores
Net Income (Profit) ₹1.2 crores
Gross Margin 3-4%
Operating Margin 20%
EBITDA ₹10 crores
Cash Flow ₹12 crores
Debt-to-Equity Ratio 0.6
Current Ratio 1.2
Return on Assets 15%
Return on Equity 25%
Earnings per Share ₹15
Dividend Yield 2.5%
Market Capitalization ₹300 crores
Book Value per Share ₹75 crores
 Company Network – HEETBINDAL GLOBAL PRIVATE LIMITED

Heetbindal Global Private Limited places paramount importance on fostering strong

connections within our customer network. Our commitment to excellence extends beyond our
products and services; it's also reflected in the relationships we build with our valued
customers. We prioritize open and effective communication, striving to understand the unique
needs and preferences of each customer. Through personalized interactions and a customer-
centric approach, we aim to provide tailored solutions and exceptional service. Our
dedication to reliability and trustworthiness has earned us the trust and loyalty of customers
worldwide. At Heetbindal Global, we view our customer network as an integral part of our
success, and we are committed to nurturing these relationships for mutual growth and
prosperity.
 SWOT ANALYSIS

SWOT analysis is a strategic planning tool used to assess the Strengths, Weaknesses,
Opportunities, and Threats of an organization or a specific project or initiative. It is a
framework that helps businesses and individuals gain a comprehensive understanding of their
current situation and make informed decisions for future planning and strategy development.
Here's a breakdown of each component of a SWOT analysis:
 Strengths (S): These are the internal attributes and resources that give an organization
a competitive advantage. Strengths can include things like a strong brand, skilled
workforce, efficient processes, unique technology, or a loyal customer base.
Identifying strengths helps organizations understand what they do well and how they
can build on their advantages.

 Weaknesses (W): Weaknesses are internal factors that hinder an organization's

performance and competitiveness. These could include outdated technology, a lack of
skilled staff, inefficient processes, or poor customer service. Recognizing weaknesses
is crucial for addressing areas that need improvement or development.

 Opportunities (O): Opportunities are external factors and situations that could
benefit an organization or project. These can include market trends, new technologies,
emerging markets, changing consumer preferences, or gaps in the competition.
Identifying opportunities allows organizations to seize potential advantages and grow.

 Threats (T): Threats are external factors or challenges that could negatively impact
an organization's success. Threats can include competition, economic downturns,
regulatory changes, natural disasters, or shifts in customer behaviour. Identifying
threats helps organizations prepare for and mitigate risks.

SWOT analysis is a versatile tool used in various contexts, including business planning,
marketing, product development, project management, and personal development. It provides
a structured framework for decision-makers to evaluate their current situation, set objectives,
and develop strategies to achieve their goals. By considering both internal and external
factors, organizations can make informed decisions and better position themselves for
success.
 Strengths

 Quality Products: Heetbindal Global is known for exporting high-quality rice, sugar,
honey, and molasses, which has earned it a strong reputation in the industry.

 Certifications: The company holds multiple certifications (ISO 9001:2015, ISO

22000:2018, HACCP, GMP, HALAL, ORGANIC, and FSSAI), showcasing its
commitment to quality and safety standards.

 Global Reach: Heetbindal Global has an extensive market presence, exporting its
products to numerous countries worldwide, demonstrating its global market penetration.

 Customer-Centric Approach: The company's dedication to customer satisfaction, as

embodied by the belief "customer is our god," fosters strong customer relationships and
loyalty.

Weaknesses

 Market Dependence: The company's heavy reliance on international markets makes it

susceptible to fluctuations in global demand, currency exchange rates, and geopolitical
factors.

 Supply Chain Challenges: Supply chain disruptions, such as weather-related issues or

transportation delays, can impact the timely delivery of products.
 Opportunities:

1. Diversification: Exploring new product lines or expanding into emerging markets can
diversify revenue streams and reduce market dependence.

2. Sustainable Practices: Embracing sustainable and environmentally friendly farming

practices can align with increasing consumer demand for eco-conscious products.

3. E-commerce Expansion: Leveraging online platforms to reach a wider customer

base can tap into the growing e-commerce market.

Threats:

1. Market Competition: Intense competition within the food export industry from both
established and emerging players can exert pressure on prices and profit margins.

2. Regulatory Changes: Evolving regulations, import/export restrictions, and food

safety standards in various countries may impact operations and require ongoing
compliance efforts.

3. Economic Factors: Economic downturns or inflation in key markets can affect

consumer purchasing power and demand for premium food products.

4. Natural Disasters: Unforeseen natural disasters or climate change-related challenges

can disrupt the supply chain and agricultural production.