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Abstract - This research discusses different choices for buy" problem arises from variety of ways. Sometimes
technology sourcing of countries following strategic "make or problems arises as a result of [36]:
buy" analysis in private firms. It also develops a methodology 1. unsatisfactory vendor performance,
for "local manufacture or import" decisions. All needs of 2. poor quality,
countries should be investigated strategically in order to decide
"to manufacture locally or to import". Because of its long-term
3. delivery problems,
effects on the industry, governments should examine carefully 4. unreasonable vendor price increases,
acquisition processes for the economical welfare of their 5. addition of a new product or substantial
countries. This approach strengthens the current modifications of an existing one
"cost/effectiveness" based acquisition approach of Turkey by 6. changes in sales volume and related variations in
adding long term strategic factors that evaluate capabilities and plant capacity,
competencies present in the national industrial base. The paper 7. reduced sales,
reports a multi-criteria decision model and its application in 8. idle plant, equipment and manpower.
Turkey.
Key Words: Technology sourcing, make or buy decision,
local manufacture or import, national industries, acquisition,
"Make or buy" decision was argued most frequently by
technological innovation, capability, core competence. the economists. The economists have considered the "make
or buy" problem especially with the perspective of costs. But
I. INTRODUCTION the "make or buy" decision considerations should not only
focus on costs. There are many points that must be
With new technology advances being made in just a few considered before decision, because of nature of the defense
years, countries need to continue to insert new technologies systems; specificity, security, high technology and need for
and improvements into existing defense systems. Should a great performance capability.
country buy a new system or modernize the existing one? The concept of "strategic sourcing" is related with the
And should a country import new systems or should countries importance and longer-term considerations of acquiring. By
finance local development and manufacture of needed examining various dimensions, the pitfalls of the classic
systems? "make or buy" exercise can be avoided where cost alone is
These decisions are strategic decisions for all of the used as deciding factor. Many companies decide to "buy"
countries. There are many factors affecting these decisions. rather than "make" for short-term reasons of cost reduction
Countries' technological infrastructure must be defined well and capability. But countries have to think for longer term
and authorities must decide according to capabilities of their for their national interests.
national industries. These are critical decisions and the According to Venkatesan [34], "today manufacturing
presence of multiple criteria to be taken into account makes focus means learning how not to make things". Countries
them more complex. have to determine what to "make" or what to manufacture
The options of the decision "local manufacture" or locally in their National Industries.
"import" can be related with the "make or buy" decision of Technological innovations can be made through a variety
for-profit firms. The “local manufacture” or “import” of methods, which can benefit companies in many ways,
decisions can involve two alternatives, modernizing and from the design process to management techniques to
buying new one. marketing the final product. Industrial modernization
The decision criteria of the "make or buy" in literature encompasses the idea of analyzing new technologies as they
are adapted to "local manufacture or import" decision for the relate to particular industries and aiding in the decisions of a
countries. To assist the Turkish government officials in firm in a particular industry to adopt or reject a new
developing a renewal policy, we have examined the technology. The decision of adoption of the new technology
economics and business management literature to find would bring with it the firm's hopes of success. This success
theories and evidences, because literature about defense or could manifest itself in realization of increased productivity,
governmental buying exist in fewer numbers than the analysis increased quality, growth in market share, raised
for private firms. There is no research about "local product/process performance, increased workforce skills, etc.
manufacture or import "decisions for countries. A "make or The emphasis of the industrial modernization concept tends
to be within the area of manufacturing. According to Shapira create a strategic advantage for the firm and what resources
[29] industrial modernization is linked to: are required to support the firm's chosen strategy [29].
1. National industrial competitiveness strategies, by Decision makers need a full understanding of
promoting high performance in industry, product/delivery attributes and key buying criteria in the new
2. Technology policy and transfer, by diffusing marketplace as well as the competitors' existing or potential
innovation, sources of competitive advantage (Javidan, 1998). Managers
3. Economic and regional development, by jobs- need an in-depth analysis of the industry they wish to enter in
especially higher-wage jobs, terms of its competitive dynamics, major trends, customer
4. Social capital and community development, by needs and key success factors.
building learning and knowledge infrastructures, Many firms have made "make or buy" decisions based
5. Management of technology, by developing firm disproportionately on unit cost, with insufficient regard for
capabilities, strategic or technological issues [35]. This only-cost-focused
6. Reinvented government, by new performance-based approach has caused a lot of problems for firms and
strategies. industries. In all cases, a fundamental understanding of the
technology available to the business required, and this usually
The goal of this paper is to develop a multi-criteria makes use of competitive and life cycle concepts of
decision model for military systems acquisitions and have it technology [26]. The life cycle view and the particularly the
used by Turkish decision makers. emerging category of technologies, require a good
understanding of future trends.
II. "MAKE OR BUY" DECISIONS OF COMPANIES Understanding the technology life cycle is critical for
strategic technology management and sourcing decisions [4].
When industrial requirements arise, they are satisfied by Because Understanding the life cycle of technologies and
purchase of the needed product or material from some outside constantly monitoring the technology growth is essential to
source and also as a second alternative possibility of remain competitive. Timing in the switching of technologies
satisfying the requirement by assuming the production of a is critical. Hanging on to obsolete technologies may lead to
needed part or product within the buyer's own organization. loss of market share and may even threaten the future of the
The addition of a new product or substantial modifications of company [1].
an existing one require "make or buy" analysis and many The importance of the technology should be determined
firm's use this analysis in all new product development in relation to future technological trends. It is difficult to
decisions. foresee how technologies are going to change overtime. The
Invention is motivated either by a desire to advance technology-sourcing matrix of Welch and Nayak [35]
technique (technology push) or to satisfy a specific market illustrates different technology sourcing options, depending
need (market pull) [3]. Or we can say that there are on the position of the technology in the matrix.
essentially two categories of motivation for technological Technologies, which are of low importance to the
change: the first is from within a business; the second is a business, should not be kept in-house. Companies should
response to pressures from its environment. Technological focus their efforts, resources on technologies that are
progress relates to the increased capability of a new or important to them. For medium-important technologies with
existing technology to satisfy human wants for goods and weak or neutral competitiveness, forming alliances is
services and thus to enhance their customer value by one of suitable, if the competitiveness of the company is strong, it is
the following criteria [15]: better to consolidate the technology in-house and keep pace
1. Lower costs for a given specification, with its changes. Technologies that contribute to sustaining
2. Improved technological parameter values giving competitive advantage for the business should be kept in-
better functional performance, house. According to Abetti [1], "Companies should only
3. Greater reliability, bring mature technologies in-house when the remainder of
4. Increase in scale the life cycle allows the business to depreciate them fully over
5. Miniaturization their useful life". Technologies that have a strong competitive
position in an important technology should be invested and
An understanding of the firm's organizational resources maintained. But when the competitiveness for important
and environment is crucial to the development of an effective technologies is weak or neutral and competitiveness for
business strategy. This understanding requires an analysis of important technologies, acquiring, forming alliances and
the firm's technological resources and environment, in order licensing-in technologies are suitable options.
to determine what technological resources can be used to
Firms process technology relative to competitors
Marginal
make
MAKE capability
growth BUY
The "make or buy" is a strategic decision and has disciplines the ability to generate strategic long-term
implications for the overall corporate strategy of the corporate business goals and plans.
organization by analyzing a number of strategic factors In Venkatesan [34] proposes a critical input for "make or
case of short term cost reduction purpose, longer-term buy" decisions, "hierarchy of strategic importance" indicating
strategic considerations, which have greater importance, that it is crucial to make this categorization in order to match
should be considered. While cost is undoubtedly a very the purchasing strategy with the relevant purchased item in a
important factor, there may be long term strategic issues hierarchy. Venkatesan relates sourcing decisions with a
which need to be considered if future competitiveness is to be strategy of survival in highly engineered products and defines
secured [26]. Pressured by short decision cycles, many the components as core components, that critical to the
manufacturers lost sight of the long-term risk associated with product and that the company distinctively good at making,
buying key inputs. So, the sourcing decision should also and commodities, that might be produced in any number of
consider the technology positions of competitors and other places. His approach is based on three principles:
potential competitors [35]. When sourcing decisions are 1. Focusing on components that are critical to the
examined, managers must be very careful because buying product and that the company is distinctively good at
(outsourcing) R&D, design, engineering, manufacturing, or making (core components).
assembly, in the short term and in the long term may be 2. Outsourcing components where suppliers have a
detrimental to firm's competitive position. distinct comparative advantage.
Strategic sourcing is the process of taking a longer-term 3. Using outsourcing as a means of generating
and bigger-picture view of sourcing [28]. Strategic sourcing employee commitment to improving manufacturing
is not one tool or process but a business philosophy that performance.
requires a willingness to approach business from a multi
facetted and holistic/organic point of view. The objective is to Mclvor, Humphreys, McAleer [16] state that "without
provide an environment for business that allows for this categorization, when companies are making sourcing
optimized resource allocation facilitating a comprehensive decisions they may find themselves over-investing in non-
and balanced engagement of all business channels [11]. It critical components and disregarding the core activities of
provides an organization the opportunity through their business."
comprehensive analytical research and analysis in all aspects Welch and Nayak [35] developed a Strategic Sourcing
of individual business functions and across multiple Model (SSM) (Figure 1) to help managers for the strategic
and technological factors by examining various dimensions
of the process technologies involved in the sourcing decision 1. A core competence provides potential access to a wide
avoiding the pitfalls of the classical "make or buy" decisions variety of markets.
where only cost is used as a decision variable: 2. A core competence should make a significant
1. Process technology's role in providing competitive contribution to the perceived customer benefits of the
advantage, end product.
2. Maturity of the process technologies under 3. A core competence should be difficult for competitors
consideration, to imitate.
3. Competitors process technology positions
They also stated that "It will be difficult if it is a complex
Undertaking "make or buy" decisions requires an harmonization of individual technologies and production
analysis of in-house and external manufacturing technologies skills. A rival might acquire some of the technologies that
and capabilities [4]. The level of technology and its comprise the core competence, but it will be more difficult to
appropriateness is affected by the technological capability of duplicate the more or less comprehensive pattern of internal
the company. This comprises the capability of necessary coordination and learning".
adaptation, sustained and effective operation, as well as the The most important step in successfully identifying and
competence to maintain process and equipment at a exploiting capabilities and competencies is to understand the
corresponding level [15]. In-house competence and capability concepts of the capability, competence and organizational
must match outside sources of knowledge and specific resources. Javidan [14] defined them in a hierarchy (see
technology. Firm's not having some required capabilities Figure 2). In identifying company's competencies,
urges firm to acquire it externally. participation in determination process should be limited to
Core competencies should be limited to the two or three senior management. The optimal solution lies in a situation
activities most critical to the organization's future success, where managers representing the key functions all business
activities in which it must maintain absolute preeminence units, important cross functional or cross SBU teams and
[24]. By focusing resources in a small number of activities, important projects are into the process, as a part of the
the organization's preeminence in selected fields becomes company's regular strategic planning exercise [14].
increasingly difficult for competitors to overtake. Quinn and Competency is a cross-functional integration and
Hilmer [27] note several characteristics of core competencies coordination of capabilities. In a multi-business corporation,
as: competencies are a set of skills and know-how housed in an
1. Sets of skills or knowledge that cut across traditional SBU and they result from interfaces and integration among
functions and allow the organization to consistently the SBU's functional capabilities [14].
perform an activity better than its competitors, Core Competence is a collection of competencies that are
2. Flexible, long-term platforms rather than specific widespread in the corporation. Prahalad and Hamel [25]
products that are capable of adaptation or evaluation to developed the concept of "core competence". They described
meet customers' needs over time, core competencies as "the collective learning in the
3. Unique sources of value that are difficult to duplicate organization, especially how to coordinate diverse production
and in which investments in intellectual resources will skills and integrate multiple streams of technologies".
have the highest payoff, Another definition proposed by Coyne, Hall and Clifford [6]
4. Activities in which the organization is a market leader is; "A core competence is a combination of complementary
and can focus its managerial and financial resources to skills and knowledge bases embedded in a group or team that
maintain leadership, results in the ability to execute one or more critical processes
5. Elements that relate directly to understanding and to a world-class standard". According to Coyne, Hall,
serving customers, which the organization can provide Clifford [6], such a definition excludes many skills or
at lower cost or more effectively and properties often cited by organizations as core competencies,
6. Activities that are embedded in the organization's patents, brands, products and technologies do not qualify;
values, structures and management systems not neither do broad management capabilities such as strategic
dependent on a few talented individuals. planning, flexibility, and teamwork; nor do high-level
corporate themes like quality, productivity and customer
Prahalad and Hamel [25] proposed that at least three tests satisfaction. They grouped core competencies into two
can be applied to identify core competencies in a company: categories:
Core Competencies
Competencies
Value
Difficulty
Capabilities
Resources Increasing
National Objectives
knowledge
people
system
organization
Figure 3: A Model for National Objectives Related with the Decision Factors
A. Important Factors Affecting Decisions related with the procurement process of defense products
It was not surprising that the results of both ideal and highly think that cost and time are the influencing factors in
present situations have the dominance of reliability and the present decision process. They think that cost might not
secrecy, because of the nature of the defense products. People take so much importance (see Figure 4).
F a c to rs E ffe c tin g L o c a l M a n u fa c tu re o r Im p o rt
% 0 ,2 5 present
ideal
% 0 ,2 0
importance
% 0 ,1 5
% 0 ,1 0
% 0 ,0 5
% 0 ,0 0
co st quality reliability q uantity capability tim e em o tio nal secrecy
fa c to rs
present
ideal
Factors According to National Objectives
%0,60
%0,50
%0,40
importance
%0,30
%0,20
%0,10
%0,00
welfare security self-reliance
national objectives
According to national objectives (see Figure 5) the desire 12 officers are asked to give weights to local manufacture or
for producing and local capability development appear as a import alternatives for each of the eight factors for three
wish for self-reliance. The result does not show that welfare weapons, one infantry rifle and two anti-tank missiles.
is not important. It shows that we have to think with a long- Infantry School is investigating these weapons, for the
term view because local capacity development will return as usability in the Turkish Land Forces. The officers give
economical welfare. weights to each factor for the preference of local production
The great emphasis given for time in the present and import. The preference of the officers according to local
procurement process shows us that if you have no preparation manufacture or import for each factor is applied for the
for future, you can face with the situations in which you have present and ideal acquisition processes with the weights given
to decide quickly. The detailed future plans that are for in the questionnaire. The overall results for three weapons
minimum ten years will prevent people to decide quickly at have preference of import. When we applied results to the
the time of procurement. Longer term planning will be present procurement weights of the questionnaire local
helpful for local manufacturer to make preparation for the manufacture and import take the preference of 2,42 and 3,03
defense products, because to make adjustments in the respectively. Also in ideal procurement process according to
production units and to make R&D will take time. the questionnaire we applied the results of the study for three
weapons they take the preference of 2,60 and 2,94
B. Sensitivity of the Factors respectively. The preference of import in present procurement
To see difference of the results according to present and process is much higher than ideal process.
ideal situations, we made a study in Infantry Branch School.
To see the sensitivity of the results we increased weights 1 at present procurement process until 40 % preferences of
of three factors: secrecy, emotional factors and time (while import are greater than local manufacture. When we
other factors weights were decreased) that can be increased in increased the weight of three factors by 45 % percent local
the period of crisis, by 5 % for each time. As shown in Table manufacture preference is over the preference of import.
TABLE 1: THE INCREASE OF WEİGHTS İN PRESENT VALUES
Make 2,42 2,46 2,49 2,53 2,56 2,59 2,62 2,66 2,69 2,72 2,75
Import 3,03 3,02 2,98 2,94 2,90 2,86 2,82 2,78 2,75 2,71 2,67
Increase original %5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % 50
But in ideal procurement process, that is according to procurement changes to import (Table 2). These results
people who participate in procurement process of TAF, when indicate that present procurement process of TAF has
we increased weights of three factors 25 % decision about the tendency to import.
TABLE 2: THE INCREASE OF WEİGHTS İN IDEAL VALUES
Make 2,60 2,63 2,66 2,70 2,73 2,76 2,80 2,83 2,86 2,90 2,93
Import 2,94 2,90 2,86 2,83 2,79 2,75 2,71 2,67 2,63 2,59 2,55
Increase original %5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % 50
This case shows us that when the weights have flexible C. Importance of the Capabilities
structure, the results can change and this is a main difficulty The concept of "KPSO" (Knowledge, People, System
of decision making in procurement. In case of crisis, local and Organization) that tells us not to lose sight of the
manufacture will be most preferable alternative for the composite goal, helped us to identify people's understanding
procurement. This study can be applied for the different cases of the capabilities. The importance that the people think about
in which importance of some factors increases. For example capability in the first part of the questionnaire is considerably
in war or in escalation periods, importance of quantity high. We aimed to learn that in TAF's present procurement
increases more than the other factors. process which types of capabilities have importance and
according to people in process which capabilities should have
superiority on the others.
%0,40 present
ideal
%0,35
%0,30
importance
%0,25
%0,20
%0,15
%0,10
%0,05
%0,00
people system organization knowledge
capabilities
Again the Expert Choice software compared the much importance to the system capabilities (see Figure 6). It
importance of the capabilities with pairwise comparison in means that there is too strongly focus on the technical content
six questions. The results of the questionnaire indicate that and this is a most common failing in the projects [2]. Solely
according to experts TAF's present procurement system gives concerning with the systems without developing people,
organization and related knowledge will influence the Decisions made with the consideration of cost and time will
effectiveness of the system. Buying new system without lead TAF to import the product. The idea of the people for an
considering the other factors will add no value, projects ideal process give us hope, because they are aware of the
should be considered composite, and goals should be drawbacks of the short-term objectives and have great desire
achieved in all "KPSO" dimensions. to produce locally with the development of capability.
Another important result from the questionnaire is that Another result of this study is to show that people think
there is a great confidence in human resources in TAF, but that system capabilities have too much importance than the
people think that this human resource should be used in a other knowledge, people and organizational capabilities.
well-designed organizational structure to benefit from the Rapid advances in technology cause tremendous effects on
capabilities of these people. By forming new organizations, a the systems, but procurement of a defense requirement is not
dynamic structure can be gained for effective use of the only buying the system. While procuring a new system TAF
systems. should consider people and organizational structure. And
The small “knowledge” value in the present process TAF should try to accumulate knowledge or form
points out that the people with the experience and knowledge organizational memory, because human resources, which we
can not transfer them to the organization. Because of the lack had, carry their knowledge and experiences with them while
of tools or mechanisms this knowledge can not be spread leaving the organization.
around the organization or an organizational memory can not
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