Aristotle’s Model

(Linear Communication Model)

Group 2
CONTENT
Introduction
Background of Aristotle
Aristotle’s Model: Description, Background
Rhetorical Triangle
• ETHOS
• PATHOS
• LOGOS
Summary
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Introduction

Linear Communication Model

- A linear model of communication envisages a one-way

process in which one party is the sender, encoding and
transmitting the message, and another party is the recipient,
receiving but having no feedback, reaction, or reply.
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Aristotle
Aristotle, whose full name was Aristotle of Stagira, was an
ancient Greek philosopher and scientist. He was born in
384 BCE in the city of Stagira, located in the northern part
of Greece. His father, Nicomachus, was a physician to the
Macedonian royal family, and this likely influenced
Aristotle's interest in biology and natural sciences.

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Aristotle’s Model of Communication
Aristotle (5 BCE), a teacher of Rhetoric and a founder of
an academy that produced good speakers, came up with
the first and earliest model of communication. This model
is more focused on public speaking than interpersonal
communication. Speaker plays a very important role in
public speaking. To influence or persuade his audience, he
must first prepare his speech and analyze the audience
before he speaks to them.

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What is Aristotle’s Model?
Aristotle’s Model of Communication is the first model of
communication and is considered very simple and
straightforward. It is shown in a diagram form and in
current times is used while preparing speeches, lectures,
and seminars. Aristotle’s model of communication is mainly
a speaker centered model where the speaker and speech
are very important.
It is broadly divided into 5 primary elements Speaker,
Speech, Occasion, Audience, and Effect.
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What is Aristotle’s Model?
The speaker’s role to deliver a speech is considered
as the first element of the 5 primary elements. In
this model, the speaker gives the speech whereas
the target audience is passively influenced.

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Aristotle’s model of
communication is mainly
categorized into three
components that are related to
each other and are considered a
must to become a good
communicator.
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Aristotle taught that a speaker's ability
to persuade an audience is based on
how well the speaker appeals to that
audience in three different areas: logos,
ethos, and pathos. Considered together,
these appeals form what later
rhetoricians have called the
Rhetorical Triangle.
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10
Rhetorical Triangle
Ethos
Ethos is the characteristic that defines the credibility of the speaker in a
communication model. It is a fact that without credibility the words of
the speaker will hold no power over its audience and thus fail to
impress and persuade them. Remember it is the position and expertise
in a specific field that gives the speaker credibility, authority, and
power. The speaker plays an important role and must maintain eye
contact so that his speech is widely accepted by the target audience.
This is referred to as Ethos and is one of the important elements of
Aristotle’s Model of Communication.

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Rhetorical Triangle
Pathos
When there is an emotional bond it becomes easy to make
a connection. Pathos in the communication model helps the
speaker to connect with the audience through various
emotions like anger, sadness, happiness, confidence,
etc. Profit and non-profit organizations, politicians, etc.
capitalize on Pathos to address and connect with the
emotion of the target audience.

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Rhetorical Triangle
Logos
Element of Aristotle’s communication model that signifies
logic. The audience will not only be influenced by the speech
but also the logic behind it. The speaker has to take the help
of Logos in Aristotle’s communication model and present
statistics and facts so that the audience can believe and
ultimately relate with him. Persuasion will work only to a
certain degree but when it is backed by rational thoughts and
factual information then the combination is awesome.

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 Summary

The speaker oriented Aristotle Model of Communication is a widely accepted model of communication
that can be summarized as

The speaker plays the primary role in public speaking to attract the target audience and the situation

The speaker must keep the target audience in mind and then prepare his speech which will convey the
message to the recipient

It is the responsibility of the speaker to persuade his audience to his way of thinking in a communication
model

The role of the audience is passively influenced and can be manipulated 14

Thank you!
Group 1
-Alizada -Palompon -Cabale
-Terante -Calope -Dela Cruz
-Miniao -Quisit