Maxime Lemoine

NDA Webinar (channel partners only) European Residential Sales Head

Product announcements Embargoed until
4pm CET / 3pm BST 26th April

45 minutes presentation Adam Dover

Trade and Segment Marketing Manager

Q&A at the end

Christopher Mullins
European Home Cinema Product Manager
 VPP-2100 Qualia 004 VPL-VW90ES
Sony's first color video The world's first Full HD-
projection system. Announced The first single-optical engine
compatible projector for system and is compatible with
in 1972 this system used special domestic consumer use.
cathode-ray tube (CRT) video full high vision 3D imagery for
Equipped with SXRD panel the home market.
evolved from Sony's Trinitron
technology for increased
technology. The video images
clarity and native contrast.
were projected through a large
aperture lens onto a specially-
designed large screen with
effective screen size of 50
inches.

1972 2003 2010

1993 2007

LPH-350J SRX-R220
Digital cinema projector equipped with
Sony's first LCD projector for
an original ultra-high-definition
domestic consumer use. This
reflective liquid crystal display device
was the first home-use
"4K SXRD (Silicon X-tal Reflective
projector to adopt three-
Display)."
panel LCD architecture.
This projector can project ultra-high-
definition 4K images with 8.85 million
pixels (4096 X 2160).
 VPL-VW1000ES
World's first* 4K (4096 x 2160 pixel)
home theater projector.
2011
2013
VPL-FHZ55
The world's first LCD laser
light source projector, which
boasts a maintenance-free
lifetime of up to 20,000 hours
LSPX-W1S
A 4K ultra-single focus projector
that can project a 4K image large-
screen image of up to 147 inches on
a wall such as a living room from a
close distance of about 17 cm
2014
2016
VPL-VW5000
The flagship model of 4K home cinema
projector that uses a laser light source,
which combines the high image quality
technology cultivated in digital cinema
to achieve both powerful 5000 lumen
brightness and high contrast, which is
the industry's highest level in the
home model.
VPL-GTZ380
The latest 4K laser Home
Cinema flagship with 10,000lm
at 100% DCI colour space
delivering new levels of HDR
performance on the largest
screens.
2021
2017
VPL-VW760
The first compact Native 4K laser
Home Cinema projector with 2,000lm
of brightness. Similar in size to lamp
models enabled a simple upgrade to
laser.
 VPL-XW7000ES
Native 4K | Laser with ACF Lens| 3,200lm

ERP €14,999 / £14,999

Available Summer 2022

VPL-XW5000ES
Native 4K | Laser | 2,000lm

ERP €5,999 / £5,999

Available Summer 2022
 VPL-GTZ380
Native 4K | Laser with ARCF Lens| 10,000lm
ERP €79,999 / £79,999

VPL-VW5000ES
Native 4K | Laser with ARCF Lens| 5,000lm
ERP €39,999 / £39,999

VPL-VW890ES
Native 4K | Laser with ARCF Lens| 2,200lm
ERP €24,999 / £24,999

VPL-XW7000ES
Native 4K | Laser with ACF Lens| 3,200lm
ERP €14,999 / £14,999

VPL-XW5000ES
Native 4K | Laser | 2,000lm
ERP €5,999 / £5,999
 New Technologies More brightness New design Laser Sustainability

- Newly developed - More brightness to - The world’s most compact - Provide hassle free - Designed to be sustainable
innovative technologies to perform better large Native 4K laser projector operation with excellent by reducing our
deliver more immersive screen experience even in with sophisticated long term image quality environmental footprint.
viewing experience with a high ambient light cosmetic design to blend
Extreme Clarity, Expanded environment such as in various type of rooms.
dynamic range, and media room or living
Expanded Colour Volume. room.
• Immersive viewing experience with Extreme Clarity, Expanded Dynamic Range, and Expanded Color XW7000
Volume which faithfully reproduces the creator's intentions. XW5000

Extreme Clarity Expanded Dynamic Range Expanded Colour Volume

 • Immersive viewing experience with Extreme Clarity, Expanded Dynamic Range, and Expanded Color XW7000
Volume which faithfully reproduces the creator's intentions. XW5000
• Realized by Sony’s key technologies:
Extreme Clarity Expanded Dynamic Range Expanded Colour Volume

New！ 0.61” Native 4K SXRD panel

New！ Wide dynamic range optics
Expand from high-end X1 Ultimate for projector
New！ TRILUMINOS PRO
New！ Advanced crisp focus lens
 XW7000
XW5000

Extreme Clarity
Immerse yourself in a lifelike picture with native
4K that offers 8.3 million pixels (3,840 x 2,160).

Expanded Dynamic Range

This all-new 0.61-inch SXRD panel features a
higher light reflectance and a flatter reflective
surface, which offers even further enhanced
luminance and contrast.

Expanded Colour Volume

This substantial improvement in panel driving
technology made possible enables finer color
reproduction and gradation expression.
 XW7000
XW5000

•
•
 GTZ380

• High-performance picture processor, “X1 Ultimate for projector,” the highly-acclaimed BRAVIA XW7000
XW5000
picture quality technology and optimize for projector image characteristics.

Extreme Clarity Expanded dynamic range

Object-based Super
Resolution
Object-based HDR Remaster

Dual Database
Processing

Dynamic HDR Enhancer

Digital Focus
Optimizer
 GTZ380
XW7000
• Detects individual objects in a picture and preserves details on screen. XW5000

• Hundreds of objects are identified, and their resolution is individually enhanced to give a picture of
exceptional accuracy and detail.

*Simulated image
 GTZ380
XW7000
• One database is used to clean the picture, reducing on-screen noise, and the other is used to
XW5000
upscale the resolution, improving clarity.
• These two powerful image improvement databases work together, dynamically improving pixels in
real time. Each database has tens of thousands of references, amassed from our experience
creating content for TV and films over many years.

*Simulated image
 GTZ380
XW7000
• Optimum focus is achieved not only optically, but also digitally.
XW5000

• By analyzing every pixel of the images with our own algorithm and detecting possible degradation
in advance, the Digital Focus Optimizer performs optimum image quality correction so that the
focus is better than ever, even in the corners.

Conventional processing Digital Focus Optimizer

Corner of images are softer Corner and Center images are both sharp

Center Corner Center Corner

Center Corner

Resolution
Resolution

Center
Corner

*Simulated image
 GTZ380
XW7000
• With Object-based HDR Remaster, the color in individual objects on screen is analyzed and the
XW5000
contrast adjusted, unlike most TVs and projectors where contrast is only adjusted along one black-
to-white contrast curve.
• Because objects are remastered individually, this projector can reproduce greater dynamic range

Conventional processing Object Based HDR Remaster

Adjust contrast of the whole image Analyze the color in individual objects on the image
and adjust contrast of the object individually
 GTZ380
XW7000
• Dynamic HDR Enhancer delivers the best contrast by processing HDR content scene by scene.
XW5000

• It further enhances the contrast in combination with laser output control, which makes bright
scenes brighter and dark scenes darker to deliver bright 4K HDR images.

Conventional processing Dynamic HDR Enhancer

Brightness

Brightness
Brighten bright areas
with signal
processing Adjust laser power to
improve black level
 GTZ380
XW7000
• Ideal to approach the original PQ curve to enjoy powerful HDR experience
XW5000
• However, the projectors have limitations when it comes to high brightness and dark areas.
• Dynamic HDR Enhancer optimizes it accordingly, providing optimal HDR image for each scene and
reproducing the original PQ curve.
Gap between Ideal PQ curve and How Dynamic HDR Enhancer work
actual projector dynamic range

①Pull down black level by light source dimming

3,000~
Output PQ ②Enhance bright areas
10,000nit by signal processing PQ

Peak Level Darker – Normal Scene

Brightness
of projector
HDR ②roll off
(Reference Mode)
Black Level
Perfect Black ①Get closer to
Input
the ideal PQ curve

Brighter Scene
 GTZ380
XW7000
• Powerful real-time picture processing enables to analyze the objects of each frame and make
XW5000
unmatched HDR imagery.

VW series GTZ380 / XW series

Old model

Dynamic HDR Enhancer +

Contrast Enhancer Dynamic HDR Enhancer
Object Based HDR Remaster

Frame based analysis Object based analysis

Frame based analysis (HDR expression is enhanced) +
+ Dynamic Laser control
Dynamic Laser control or Iris
 XW7000
• Over a billion colors are brought to life by TRILUMINOS PRO. XW5000
• XW series colour gamut cover 95% of DCI-P3

Faithful color tone and wide color gamut Wide color gamut and High brightness
XW7000
95% DCI-P3 + 3,200 lm

Conventional projector

w/o TRILUMINOUS PRO w/ TRILUMINOUS PRO

*Simulated image
 XW7000
• Advanced Crisp Focused Lens achieve optimal clarity across the entire screen utilizing 3 core design XW5000
elements:

Φ70mm Aspherical Extra low dispersion

Floating focus system
front lens glass elements
 XW7000

• Typical lenses move only one lens group for focusing. This can result in image curvature. XW5000

• ACF lens adopts 2 moving lens groups which are “Floating group” and “Focusing group”
• This system corrects image curvature by controlling these groups, then deliver highly stable image
performance from the center to the corner without distortion from short to long throw distances.

Focusing group
Floating group
 XW7000
• Aspherical lens makes focus area larger. XW5000

• Improves center and corner clarity.

φ70mm Aspheric front lens

• With conventional lens, there is color deviation of blue and red light against green on the screen, XW7000
XW5000
because it makes big light refraction.
• To avoid color deviation, it is necessary to use “Extra low dispersion glass” which have similar
refraction rate for blue and red light.
• Advanced crisp focused lens uses 4 Extra low dispersion glass to reproduce crisp image without
color deviation within all zoom range.

Advanced crisp focus lens

Extra low dispersion glass

 GTZ380

XW5000ES XW7000ES GTZ380 XW7000

XW5000

Advanced Crisp Focus All Range Crisp Focus

Standard 4K Lens
(ACF) Lens (ARC-F) Lens
10 pcs 13 pcs VPLL-Z8014: 19 pcs (All Glass)
Elements (Optical Resin* x1 + Glass x9) (Optical Resin* x1 + Glass x12) VPLL-Z8008: 20 pcs (All Glass)
VPLL-Z8014: Φ105mm
Front lens Φ54mm Aspherical Φ70mm Aspherical
VPLL-Z8008: Φ111mm
Throw Ratio VPLL-Z8014**: 1: 1.49 - 2.91
1 : 1.38 - 2.21 1 : 1.35 – 2.84
(16:9) VPLL-Z8008**: 1: 0.85 - 1.09
Powered
Lens Shift Manual Powered
VPLL-Z8014** : V ± 80%, H ± 33%
(16:9) V ± 71%, H ± 25% V ± 85%, H ± 36%
VPLL-Z8008** : V ± 50%, H ± 19%
Picture Position
No Yes Yes
Memory
*"Optical Resin" is not same as conventional plastic. This is highly functional optical resin that achieves high transparency, low birefringence,
heat resistance, and low hygroscopicity. It is a material that has excellent precision moldability and is suitable for aspherical lenses.
 XW7000
• In order to correctly project an image using Native 4K panel, it must also use a lens that supports XW5000
4K resolution.
• XW5000ES has doubled the resolving power compared to HW65 lens, enabling it resolve 4K
correctly.
• XW series is certified for IMAX Enhanced.
• XW series has new IMAX Enhanced mode on Calibrated preset.

New Calibrated Preset mode

IMAGE SOUND SCALE

WATCH CLEARER PICTURES FEEL IMMERSIVE, HEART- SEE MORE PICTURE ON THE
AND BRIGHTER IMAGES POUNDING AUDIO DELIVERED LARGEST DISPLAYS
BY DTS®

*Picture setting of IMAX Enhanced is same as “Cinema Film1”configurations

• XW series feature HDMI 2.0b 18Gbps for up to 4K60P 10bit for immersive large screen gaming XW7000
• Sony projectors have ‘Input lag reduction’ mode to deliver an excellent gaming experience XW5000
• When customers prioritize responsiveness, our new models support 2K120P with 13ms input lag
Display
Class 1 Class 2 Class 3
<8.3ms 8.3-16.7ms >16.7ms
Type
<1 frame at 120hz 1-2 frames at 120hz >2 frames at 120hz

Typical UST models

USTs

VPL-XW5000ES VPL-XW5000ES Sony 2021 Competitor 4K Projector Brands

Projectors
VPL-XW7000ES VPL-XW7000ES 4K models
13ms (HD120P) 21ms (4K60P) 27ms (4K60P)

Sony BRAVIA
TV

Gaming
monitors
Monitors
WQHD UHD
1ms 5ms
0ms 5ms 10ms 20ms 30ms 40ms 50ms 60ms
Input Lag
 XW7000
• XW7000 realize High brightness 3,200 lumens which is about +60% brighter than current VW790.
XW5000
In this case, 200 nits can be achieved on 150” screen.

Screen Brightness

Screen size XW7000 (3,200lm) VW590ES (1,800lm)

120” 308 NIT (90fl) 173 NIT (51fl)

130” 262 NIT (77fl) 148 NIT (43fl)

140” 226 NIT (66fl) 127 NIT (37fl)

150” 200 NIT (58fl) 111 NIT (32fl)

*Screen Gain1.2
 XW7000
• IES (Illuminance Engineering Society) recommend illuminance for Living from 100 to 200lux. XW5000
• When screen brightness is about 200 nits under the lighting, you can comfortably watch it with
1. Use ALR Screen (e.g. Screen Innovation Slate1.2 or similar）
2. Adjust illuminance on the front of the screen under 5lux
off on on on

PJ

5 lux 100 - 200 lux

XW7000
 XW7000
With the newly developed Live Color Enhancer, you’ll enjoy life like skin tones and vivid images.
XW5000
The Live Color Enhancer selectively expands the colour gamut, for vivid HDR images without
unnatural oversaturation. Whether you’re watching in daylight or a dark room, you can count on
vibrant, true-to-life colours.
The world‘s smallest 0.61” Native 4K panel and Compact wide dynamic range optics realize the
world’s most compact size as Native 4K laser projector.
• XW5000 is about 30% smaller in volume and about 35% lighter than VW790.
• XW7000 is about 20% smaller in volume and about 30% lighter than VW790
VW790 XW5000 XW7000

51ℓ 36ℓ 42ℓ

20kg 496 13kg 472 14kg 517

560 460 460

230 200 210

• Laser brings long term consistency of image quality with high brightness and colour, excellent
dynamic contrast and the piece of mind with no lamp changes.

Laser light source

• Virgin plastic used for main body is reduced by 25% from VW790.
• Packaging material is reduced more than 15% from VW790 and size is reduced by 20%
• XW5000 is reduced its power consumption per lumen about 30% from VW790.
• Mercury-free with laser light source
 GTZ380

• Due to regulations in various territories Sony will implement a new Web Control GUI so that XW7000
XW5000
customers with visual impairment can use them effectively.
• GTZ380/XW7000ES/XW5000ES support “Web control UI” that allows customer to operate the
projector from smartphone / PC.
• By using “Web control UI” on web browser of smartphone / PC, customer can operate the
projector. Users can also hear which item on the menu they select by “Web control UI” function
which converts text to speech.
• For set up, please check latest help guide of your projector
Projector menu Web control UI

Home network
(Wi-Fi)
 Picture Quality Useability

Model
Light Picture Picture Home
Brightness Lens Resolution Contrast Color Image Enhancement 3D
Source Processor Position Automation

Compatibl
Object- Object-
Dynamic Digital e with
based based
GTZ380 10,000lm HDR
HDR
Contrast
Super
external
Enhancer Optimizer transmitte
Remaster Resolution
r
All range
Control4
crisp focus
Crestron
lens
AMX
SAVANT
(Motorized)
Built-in
Super
VW5000ES 5,000lm
Resolution
transmitte
Yes
r

∞:1 Digital 4K
Focus Motion
Advanced Optimizer Flow Compatibl
crisp focus Live e with
XW7000ES 3,200lm lens Color external
Enhancer transmitte
(Motorized) r Control4
Crestron
Object- Object-
Dynamic AMX
based based
HDR SAVANT
HDR Super
Enhancer
Remaster Resolution
OvrC
Standard Domotz
lens
XW5000ES 2,000lm
(Manual)
• New PrimeSupport cards will be available to purchase to simplify the process of selling and
activating enhanced warranty packages

Design to be finalised
 card purchase

Go on the website Select your country of

www.sony.eu/registration residence

You will receive a confirmation Enter the Enter the activation code written
together with the contract by e- product/contact on the back of the card, then click
mail details & submit on activate

Extension can be purchased at anytime within 3 years from projector purchase

 • Get peace of mind with 4 and 5 year Repair and Loan Elite PrimeSupport packages

3 year PrimeSupport
Service Package name PSP.VPLXW5.EC.4 PSP.VPLXW5.EC.5 PSP.VPLXW7.EC.4 PSP.VPLXW7.EC.5 PSP.VPLGTZ3.PREM.5
(included)

Supported model Sony Home Cinema Projectors VPL-XW5 series VPL-XW7 series VPL-GTZ380

Package Type Standard Elite Repair & Loan

3 years 4 years 5 years 4 years 5 years 5 years

Total duration
or 7,000 hours or 9,600 hours or 12,000 hours or 9,600 hours or 12,000 hours or 12,000 hours
Whichever comes first (average ~6.5hr operation/day) (average ~6.5hr operation/day) (average ~6.5hr operation/day) (average ~6.5hr operation/day) (average ~6.5hr operation/day) (average ~6.5hr operation/day)

Helpdesk Helpdesk access Mon-Fri 9-18:00 CET

Fast Track repair

Repair Standard return to base repair
(TAT 7 days)

Loan unit during repair No XW5 series loan unit during repair No

Logistics Repair and Loan unit logistics included where applicable, no additional fee
Visit pro.sony -> Channel Partner Area -> Projectors
and search XW5000 and XW7000
• Range Guide
• Datasheets
• Quick reference manual
• High res product images
• Operation manuals
• CAD drawings
https://pro.sony/channelpartners
• Co-marketing materials
• Step-up charts
• Product videos / webinars
• Lifestyle imagery
• Boiler plate text

https://assets.pro.sony.eu/Web/ngp/Projection_Simulator/projector_sim/single/index.html
 New Technologies
- SXRD 0.61” world’s
smallest Native 4K panel
- Wide Dynamic Range
Optics
- X1 Ultimate for Projector
- TRILUMINOUS Pro
- ACF Lens (XW7000)
- IMAX Enhanced Picture
mode
The all laser XW series delivers extreme clarity, expanded dynamic range and expanded colour volume.
Creating an unmatched HDR experience on the big screen
More brightness New design
- More brightness enables - SXRD 0.61” and compact
flexible installation in optics enable the
ambient light, such as in projectors to be the
Media or living rooms world’s most compact
Native 4K laser projectors
- Live Color Enhancer
creates more vivid & - New cosmetic design
vibrant image in ambient blends into media room
light (XW7000) and living room spaces.
Available in Black and
- XW7000 is 60% brighter
than VW790 White.
- XW5000 is 33% brighter - XW5000 30% smaller than
than the VW290 VW790
- XW7000 20% smaller than
VW790
Laser
- All laser line up
- 20,000 hours light source
life
- No lamp or filter changes
- Consistent high brightness
and accurate colours for
long term
- Fast power on and off
Sustainable
- XW5000 has reduced its
power consumption per
lumen by 30% vs the
VW790ES
- Mercury free with laser
light source
- 15% less packaging
- 30% less virgin plastic
used for main projector
body