Principles of

Design in Posters
 A poster is a large notice or
picture that you stick on a
Poster wall or board, often in order
definition to advertise something. We
can advertise an event, a
movie, or a product.
 Movie poster
Examples Event poster
Product poster

& SPENCER PRES

R NER EN
TS
WA

a festival of

Local
Food 14-19 AUGUST

meet the growers & makers

Tickets on sale now
WWW.REALLYGREATSITE.COM
 Title
Posters Image ( photo or drawing)
elements Text
White space
White space

Title

Text

Painting
 Principles of Design

color contrast
Principles of design are
tools that help us create
designs that look balanced,
interesting, and organized.

scale symmetry

Let’s brainstorm! Add

words, phrases, or images
associated with each of
the principles.
 You can use your knowledge of color
Color theory to select colors that are…

Similar or Contrasting

to create visual harmony in your to draw the viewers’ attention to

design or to create a mood particular elements of your design
 You can contrast colors, shapes and sizes
Contrast in your poster. This draws the viewers’
attention to particular elements.

Colors Shapes Sizes

 Symmetry

You can use symmetry

lines to ensure your
poster design is
balanced. This can
create visual harmony.
 You can use scale and size to
Scale emphasize different elements.

HEY
YOU!
Scale is especially important when it
comes to text. The more important
the words, the BIGGER they should be!
CLASS WORK

Design a poster for a school event of

your choice or a poster for a product.