POSTER

what is it?!
 POSTER?

At First It’s A Very Effective

Communication Tools
A poster is a piece of printed paper designed to be attached
to a wall or vertical surface.
 POSTER?
Typically posters include both
textual and graphic elements.

Posters may be used for many purposes. They are a frequent tool of advertisers
(particularly of events, musicians and films), and other groups trying to
communicate a message. Posters are also used for reproductions of artwork,
particularly famous works, and are generally low-cost compared to original artwork.
 History of Poster

French historian
Max Gallo
OVER 200 YEARS
posters have been displayed in public places all over the world.

The modern poster, as we know it, however, dates back to 1870

when the printing industry perfected colour lithography and made
mass production possible.
History of Poster

Jules Chéret
(May 31, 1836 – September 23, 1932)

He was a French painter

and lithographer who
became a master of Belle
Époque Poster Art. And He
has been called the father
of the modern poster.
 History of Poster
Some Poster Art work done by Mr. Jules Chéret

Vin Mariani, Jules Cheret's 1894 poster for the digestif and Folies Bergeres, affiche : Emilienne d'Alencon, tous les soirs,
tonic wine fortified by coca. 1896-1900
 Types of posters
Propaganda and political poster
National Awareness Poster
Social Awareness Poster
Product & Service Promotional Poster
Movie Poster
Travel Poster
Event Poster
Band/music Poster
Publications Poster
Educational Posters
Classroom Posters
etc….
Propaganda and political poster
Propaganda and political poster
Propaganda and political poster
National Awareness Poster
National Awareness Poster
Social Awareness Poster
Product & Service Promotional Poster
Product & Service Promotional Poster
Movie Poster (Hollywood)
Movie Poster (Bollywood)
Movie Poster (Dallywood)
Movie Poster (Dallywood)
Event Poster
Band/music Poster
Elements of a Poster Design
Line
--------------------------------------
Shape
--------------------------------------
Direction
--------------------------------------
Size
--------------------------------------
Texture
--------------------------------------
Value
--------------------------------------
Colour
--------------------------------------
Image/Photo
--------------------------------------
Font/Type
Principles of Design
Contrast
--------------------------------------
Repetition
--------------------------------------
Alternation
--------------------------------------
Gradation
--------------------------------------
Harmony
--------------------------------------
Dominance
--------------------------------------
Balance
--------------------------------------
Space
--------------------------------------
Proportion
--------------------------------------
Unity
 Principles of Design

Contrast
Contrast - the difference between elements or the opposition to various elements.
 Principles of Design
Example of Contrast
 Principles of Design

Repetition
REPETITION means repeating, or using same thing again and again.
It refers to usage of same thing many a times.
 Principles of Design
Example of Repetition
Principles of Design

Alternation
 Principles of Design
Example of Alternation
 Principles of Design

Gradation
Color gradation is determined by math! Color gradation is when you have a shading or passing of one tint
or shade of color to another, in very small degrees.
 Principles of Design
Example of Gradation
 Principles of Design

Harmony
Harmony is achieved in a body of work by using similar elements throughout the work,
harmony gives an uncomplicated look to a piece of artwork or sculpture.
 Principles of Design
Example of Harmony
 Principles of Design

Dominance
Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one
or more of the elements to give emphasis.
 Principles of Design
Example of Dominance
 Principles of Design

Balance
Balance in design is similar to balance in physics A large shape close to the center can be
balanced by a small shape close to the edge. A large light toned shape will be balanced by
a small dark toned shape (the darker the shape the heavier it appears to be)

Types of Balance
1. Symmetrical Balance

2. Asymmetrical Balance
 Principles of Design
Example of Balance

1. Symmetrical Balance
 Principles of Design
Example of Balance

2. Asymmetrical Balance
 Principles of Design

Space

Space - the interval or measurable distance between objects or forms (two dimensional or
three dimensional)

Positive space
Negative space
Two-dimensional space
Three-dimensional space
 Principles of Design
Example of Space
 Principles of Design

Proportion
Proportion - the relation of two things in size, number, amount, or degree
 Principles of Design
Example of Proportion
 Principles of Design

Unity
Relating the design elements to the the idea being expressed in a painting reinforces the
principal of unity.eg. a painting with an active aggressive subject would work better with a
dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet
passive subject would benefit from horizontal lines, soft texture and less tonal contrast.
Unity in a painting also refers to the visual linking of various elements of the work.
 Principles of Design
Example of Unity
How to design a

effective posters
First Establish the brief
- [What] is the purpose of the poster
- [Why] the purpose is important
- [Who] is the target group
- [Where] the poster will be displayed
- [When] the poster will be displayed
- [How] the poster will be reproduced (photocopying or printing)
How to design a

effective posters
Ways to attract people to read text

1. Main headline
This will be the largest piece of text and the first to be read. Keep it
short and to the point. You should be able to do this in fewer than

7 words.
2. Stand first
This is the second piece of information people will read and is used
to explain the main headline. It can be longer than the headline
and introduces the reader to the subject. Use a smaller point size
than for main headlines, but not bigger than for subheads.
How to design a

effective posters
Ways to attract people to read text

3. Subheads and crossheads

These are useful to break up blocks of text by introducing new
sections. They make the page appear less intimidating and off
putting to a potential reader.

4. Body copy
This is the text containing the main bulk of information.
Poster Design – Basics Tips >

First
IMPRESSIONS
are
CRUCIAL!
Poster Design – Basics Tips > First Impressions Are Crucial
Poster Design – Basics Tips >

5
minutes
to read!
Poster Design – Basics Tips > 5 minutes to read!
Poster Design – Basics Tips >

Leave a lot of

White Space
Poster Design – Basics Tips > Leave a lot of Negative Space
Poster Design – Basics Tips >

Create a

Focal Points
Poster Design – Basics Tips > Create focal points
Poster Design – Basics Tips >

Make the

Typography
Inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips >
Make the typography inviting
Poster Design – Basics Tips > Make the text inviting
Poster Design – Basics Tips >

Keep the text as

Big
as possible
Poster Design – Basics Tips > Keep the text as big as possible
Poster Design – Basics Tips >

Avoid Using
CAPITAL
letters for complete words
Poster Design – Basics Tips > Avoid using CAPITAL letters for complete words
Poster Design – Basics Tips >

Important Stuff

at the top
and Less important stuff

at the bottom
Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom
Poster Design – Basics Tips >

Organize Sections

In Columns
Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom
Poster Design – Basics Tips >

Use Contrast
to give meaning
Poster Design – Basics Tips > Use contrast to give meaning
Poster Design – Basics Tips >

(
(
COLOR
(
is very powerful Elements
Poster Design – Basics Tips > Colour is very powerful Elements
Poster Design – Basics Tips >

KISS!
Keep it so simple
Poster Design – Basics Tips > KISS : Keep it so simple
Poster Design – Basics Tips >

Don’t use
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
Poster Design – Basics Tips > KISS : Keep it so simple
Poster Design – Basics Tips >

Don’t use

Over Shadow!
Poster Design – Basics Tips > Don’t use over-shadow!
Poster Design – Basics Tips >

Don’t use

Clip Art
Poster Design – Basics Tips > Don’t use clip art
Poster Design – Basics Tips

- First Impressions Are Crucial

- 5 minutes to read!
- Leave a lot of Negative Space
- Create focal points
- Make the text inviting
- Keep the text as big as possible
- Avoid using CAPITAL letters for complete words
- Avoid using large blocks of text in italic
- Important Stuff at the top and Less important stuff at the bottom
- Organize Sections In Columns
- Use contrast to give meaning
- 800 words or less
- Colour is very powerful Elements
- Select the best image
- Don’t Use a text font smaller than 24 points!
- KISS: Keep it so simple
- Don’t use too much text or too many images.
- Don’t use over-shadow
- Don’t use clip art
 What is PPI & DPI?

Monitor 72 ppi (PPI: Pixel per inch)

Higher dip = Higher quality

Print 300 dpi (DPI: dots per inch)
Professional Poster Design Software

For print items

Adobe Illustrator
Vector
Adobe InDesign

For image editing

Adobe Photoshop Raster/Pixels

Poster Design – Printing Method

Check
Recheck and
check again!
Please Don’t Forget
to proof read your poster/ design
before going printing!
Poster Design – Printing Method

Create outlines for braking the font/text

Expand the stroke

Then Save Illustrator Output file fomate = .ai or .eps
Then Make Your CD/DVD
Poster Design – Printing Method

Some Types of Paper

Art Paper
Art Card
Offset paper
Photo paper
By Color paper

Papers thickness call: GSM

like: 80gsm, 100gsm, 120gsm, 150gsm, 300gsm, 350gsm

GSM stands for grams per Square Meter

and is how the quality of paper is measured. Normal office paper is either 60 or 80
grams - good quality paper would be 100 to 120 grams.
Poster Design – Printing Method

Lamination
What is lamination?
Lamination is the process of placing something between layers of plastic and gluing them with heat and/or
pressure. When you look at perhaps some business cards, or some company brochures or profiles, you
would normally find the front and back covers laminated. This creates a sort of tear-proof and waterproof
surface. Laminating film encapsulates the item completely by being bonded to both its sides.

Basic Types of Lamination

1. Gloss Lamination 2. Matte Lamination

Poster Design – Basics Tips

Screen and print colors may not match exactly

 Fundamental of

COLOR
Color has been investigated and used for more than 2000 years.

Throughout history, different civilizations have experimented and learned more about color.
We are still learning today about how color affects us and its importance in our lives.
 Primary colors

RED Yellow BLUE

 Secondary colours

RED + Yellow = ORANGE

Yellow + BLUE = GREEN

BLUE + RED = PURPLE

If you mix equal amounts of the primary colours, you get the Secondary colours - Purple, Green and Orange.
Red + Yellow = Orange, Red + Blue = Purple, Blue + Yellow = Green
Tertiary colors
Color Wheel
Cool Color & Warm Color
 Same element but, just changing the color
you can create totally different feel/situation

Horror
Impression/Sense

Chocolate
Taste/Flavor
Optical/Visual Illusions
Poster Design – Illusions By Color and Shape
Poster Design – Illusions By Color and Shape
Poster Design – Illusions By Color and Shape
Poster Design – Illusions By Color and Shape
Thank You Very Much