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Bharathi Vidyapeeth’s Institute of Technology (Poly),Kolhapur.

A
Project Report
On
“Prepare Advertisement for Five Technical Project using
contextual vocabulary”

Submitted by

1. Mr. Rushikesh Nandkumar Godse


2. Mr. Vedant Rajesh Chavan
3. Mr. Sanjit Sashikant Chavan
4. Mr. Sankalp Dhanaji Jadhav
5. Mr. Yash Appaya Modgekar
6. Mr. Parth Uttam Patil

Under the guidance

Mr. Patil R. U.
Lecturer in English
Department of General Science and Humanities.

Academic Year
2022-2023

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Bharathi Vidyapeeth’s Institute of Technology (Poly),Kolhapur
CERTIFICATE
This is to certify that
Sr.no. Name of student Enrollment No.

1) Godse Rushikesh N. (CE1I) 2205400038

2) Chavan Vedant R. (CE1I) 2205400037

3) Chavan Sanjit S. (CE1I) 2205400035

4) Jadhav Sankalp D. (CE1I) 2205400039

5) Modgekar Yash A. (CE1I) 2205400043

6) Patil Parth U. (CE1I) 2205400046


Have satisfactorily completed the micro-project work in the course English (22101) entitled
“Prepare Advertisement for Five technical Project using contextual vocabulary”. This work is being
submitted for the award of Diploma in Civil Engineering as a partial fulfillment of the requirement
of the Maharashtra State Board of Technical Education, Mumbai during academic year 2022-23
as prescribed in the curriculum.

Subject Teacher Head of Department Principal

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Micro-Project Evaluation Sheet
Name of Student: Mr. Godase Rushikesh N. Enrollment No.: 2205400038
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Micro-Project Evaluation Sheet
Name of Student: Mr. Chavan Vedant R. Enrollment No.: 2205400037
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Micro-Project Evaluation Sheet
Name of Student: Mr. Chavan Sanjit S. Enrollment No.: 2205400035
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Micro-Project Evaluation Sheet
Name of Student: Mr. Jadhav Sankalp D. Enrollment No.: 2205400039
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Micro-Project Evaluation Sheet
Name of Student: Mr. Modgekar Yash A. Enrollment No.: 2205400043
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Micro-Project Evaluation Sheet
Name of Student: Mr. Patil Parth U. Enrollment No.: 2205400046
Name of Programme: Diploma in Civil Engineering Semester: 1st
Course Title: English Code: 22101
Title of the Micro-Project: Prepare Advertisement for Five Technical Project Using Contextual
Vocabulary
Course Outcomes Achieved
a) Demonstrate an understanding of the overall role advertising plays in the business world.
b) Identify and understand the various advertising media.
Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent
No
. (1-3) (4-5) (6-8) (9-10)
(A) Process and Product Assessment (Convert above total marks out of 6marks)
1 Relevance to the course
2 Literature Survey /information collection
3 Completion of the Target as per project proposal
4 Analysis of Data and representation
5 Quality of Prototype/Model
6 Report Preparation

(B) Individual Presentation/ Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva

Process & Product Assessment Individual Assessment Total Marks


Part A – (6 Marks) Part B-(4 Marks) 10

Comments/Suggestions about team work/leadership/inter-personal communication (if any)


…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

Name and designation of the Faculty Member: ………………………………………………

Signature: …………………………………

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Part A- Project proposal
1. Title of Project
Prepare Advertisement For Five Technical Project using Contextual Vocabulary
2. Aim of the Micro-Project
a) To know different Operations of Advertisement.
b) To understands the Functions of Advertisement.
3. Intended Course Outcomes
a) Cost – Effective and don’t need a heavy Advertisement.
b) Ability to engage with customers.
4. Proposed Methodology
In the proposed Micro Project work the researcher will adopt analytical and interpretive
methods of research. Researcher focus will be on close reading of primary and secondary sources.
MSBTE prescribed reference books will be the Primary Source for micro-project. Apart from it
Wikipedia and other resources are also be used for this.

5. Action Plan

Sr. Planned Planned Name of Responsible Team


No Details of activity Finish
start Date Member
. Date
1 Group Formation and Topic search 17/09/2022 24/09/2022 Mr. Rushikesh Godase N.
Information Search related with
2 24/09/2022 01/10/2022 Mr. Chavan Vedant R.
topic selected
Literature Survey and Research
3 01/10/2022 08/10/2022 Mr. Modgekar Yash A.
Methodology
4 Project Proposal Submission 08/10/2022 15/10/2022 All Group Members

5 Data Collection and analysis 15/10/2022 19/11/2022 All Group Members

6 Report Preparation 19/11/2022 03/12/2022 All Group Members


To make corrections and suggestion
7 03/12/2022 17/12/2022 Mr. Jadhav Sankalp D.
by course owner
Report Submission, Presentation
8 17/12/2022 24/12/2022 Mr. Patil Parth U.
and Open defense
6. Actual Resources Required

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S.
Name of Resource/material Specifications Qty Remarks
N.

Laptop/PC,
Dual core or more,
Printer, 01
2 HP 1022, --
MS Office 2007 Internet and no.
100 mbps lease line
Executive Bond Paper with other stationary.

Name of Team Members

Sr.no. Name of student Enrollment No.


1 Godase Rushikesh N. (CE1I) 2205400038
2 Chavan Vedant R. (CE1I) 2205400037
3 Modgekar Yash A. (CE1I) 2205400043
4 Chavan Sanjit A. (CE1I) 2205400035
5 Jadhav Sankalp D. (CE1I) 2205400039
6 Patil Parth U. (CE1I) 2205400046

Name and dated Sign. Of Course Owner

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PART B – Micro-Project Report
Prepare Advertisement for five technical project using contextual vocabulary
1.0. Rationale
The Objective of all business are to make profits and a merchandising concern can do
that by increasing its sales at remunerative prices. This is possible, if the product is widely
polished to the audience the final consumers, channel members and industrial users and
through convincing arguments it is persuaded to buy it. Publicity makes a thing or an idea
known to people. It is general term indicating efforts at mass appeal. As personal stimulation
of demand for a product service or business unit by planting commercially significant news
about it in a published medium or obtaining favourable presentation of it upon video television
or stage that is not paid for by the sponsor.
On the other hand, advertising denotes a specific attempt to popularize a specific
product or service at a certain cost. It is a method of publicity. It always intentional openly
sponsored by the sponsor and involves certain cost and hence is paid for. It is a common form
of non- personal communication about an organization and or its products idea service etc.
that is transmitted to a target audiences through a mass medium. In common parlance the term
publicity and advertising are used synonymously.
2.0. Aim/Benefits of Project
1. To know different Operations of Advertisement.
2. To understands the Functions of Advertisement.
3.0. Course Outcomes Addressed
a) Demonstrate an understanding of the overall role advertising plays in the business
world.
b) Identify and understand the various advertising media
4.0. Literature Review

5.0. Actual Methodology Followed


In this Micro Project, work the researcher adopted analytical and interpretive methods of
research. Researcher focused on close reading of primary and secondary sources. In addition to study
of the primary source, the secondary source was utilized for data collection. The college library was
main source for data collection whereas other data was made available from the World Wide Web
sources.

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6.0. Actual Resources Used
Sr. Name of Specifications Quantity
No. Resource/material
1 Hardware: Computer Computer(i3_i5 preferable),RAM minimum 1
System 2GB and onward but not limited to
2 Operating System Window XP/window 7/LINUX version 5.0 or 1
later

7.0. Outputs of Micro project:


7.1. Block Diagram:-

7.2. Block diagram description:-


7.3. PC (Personal Computer) is used in this system. A Transmitter is given to this PIC
Microcontroller, along with this the components needed for the system such as,
• PC (Personal Computer)
• PIC Micro Controller
• LCD Screen
• Transmitter
• Receiver
8.0. Skill Developed / learning outcomes

8.1. Identify the problems in the area related to their diploma programme.
8.2. Prepare project proposals before starting the project.
8.3. Collect relevant data from different sources (books/internet/market/suppliers/experts
and others through surveys/interviews).

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8.4. Analyse the collected data and to generate useful information from it.
8.5. Prepare detailed plan for execution of the work and Work responsibly persistently to
achieve the targets.
8.6. Work independently as well as Participate effectively in-group work.
8.7. Prepare the technical reports also present and defend in seminars.
8.8. Acknowledge the help rendered by others in the success of the project.

9.0. Applications of this Micro-Project


1. It acquaints the public with the features of the goods and advantages which buyers will
enjoy.
2. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a
home. Information an a mass scale relieves the necessity of expenditure on sales promotion
staff, and quicker and wider distribution leads to diminishing of the distribution costs.
3. It ensures the consumers better quality of goods. A good name is the breadth of the life to an
advertise.
10.0. Conclusion
The Long term objectives of advertising are broad and general, and concern the contribution
advertising should make to the achievement of overall company objectives. Most companies regard
advertisingly main objective as hat of proving support to personal selling and other forms of
promotion. But advertising various short and long term objectives.

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