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Who are America’s 60 million overweight? How did

They get that way? What can they do about it?

The ladies lead by nearly 2 to 1!

Nationwide research reveals that almost twice
as many women as men are overweight!

by Robert S. Kleckner
Science Writer, Chicago Sun-Times

A shocking 49.2% of America’s total adult population today is overweight. And the
women outnumber the men by a ratio of nearly 2 to 1. Women, perhaps, are more prone to the
harmful habit of “social overeating” which medical opinion emphatically defines as the basic
cause of most overweight cases.

But in men or women, the pattern is the same . . . a gradually increasing tendency to eat
more food than the body’s daily activity can convert into energy. And the pattern of attempted
correction is largely the same, too . . . periodically “going on a diet.” Together, these “dieting”
men and women add up to an estimated 16 to 17 million at any given time. And both are most
easily lured by the various fad or miracle diets.

Of course, the basic and incontestable truth, for man and woman alike, is this: to take off
extra pounds and keep them off, you must reduce your daily caloric intake. Fewer calories,
fewer pounds . . . it’s as simple as that. For when you go beyond the limit of calories your body
can use each day, the overage is stored in your body as fat.

But within that daily limit, you can keep your body weight where it belongs, and still
have fun at the table. Foods you really enjoy eating can provide the nourishment and energy
your body needs. Naturally, it isn’t wise to use up your calorie quota in a single big meal. And
particularly, it isn’t wise to skimp at breakfast.

In fact, nutritional authorities consistently advise a nourishing breakfast for dieters every
day. That’s where a fine high-protein oatmeal breakfast enters the diet picture. For while an
average serving of hot, delicious oatmeal with sugar and milk adds up to only 210 calories . . . it
provides 9 whole grams of high-quality protein.

With a good, stick-to-the-ribs breakfast like this, a weight-watcher can feel well-fed and
satisfied, all morning long. No nibbling or midmorning snacks required, or even missed.

It really works.
__________
One of a series by the makers of Quaker Oats, Mother’s Oats, and Mother’s Oats with Premiums
. . . America’s favorite oatmeal for generations.

#58001

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271—Quaker Oats