The University of Papua New Guinea

School of Business and Public Policy

Strategic Management Division
Semester 2, 2023

Principles of Strategy 3.10801

Major Assignment (30%)

Instructions: In groups of 5 students, you are to answer the following 7 questions. The
assignment is out of 70 marks but is worth 30% of your total assessment. Note the following
when doing your assignment:
 All answers must be typed, font size 12, Times New Roman.
 Answers to each question must be 2 - 3 pages.
 Do proper citations and referencing using APA referencing style.
 Your assignment dues on Monday 02nd October 2023 by 4:06pm. A box will be placed
at SBPP reception area for you to place your assignments.
 Plagiarized and or colluded papers will get zero. These include answers copied from
Artificial Intelligence (AI) websites. You must read books and articles and do proper
citations and referencing even if you get some information from AI.

Questions

1. Define and explain environmental analysis and explain why it is done. Make sure to
explain the internal and the external environment of the organization including the
environmental factors that make up these environments. Use PNG examples in your
explanation. (10 Marks)

2. Do a SWOT analysis of Digicel PNG Limited. (10 Marks)

3. Explain Boston Consulting Group (BCG) Growth-Share Matrix. Use a PNG company’s
products and services to explain. (10 Marks)

4. Explain Michael Porter’s Competitive Analysis (Porter’s Five Forces Model). Use PNG
examples and explain. (10 Marks)

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5. Explain Michael Porter’s Generic Strategies. Use Digicel PNG Limited to explain. (10
Marks)

6. Explain Porter’s Notion of Value Chain. Use a PNG company to explain the value chain.
(10 Marks)

7. Define and explain the following theories of strategy. Provide examples as well. (10
Marks)

(a) Classical Theory

(b) Evolutionary Theory
(c) Processual Approach Theory
(d) Systems Approach Theory

Prepared by Mr. Kesa & Mr. Kona