JGU Id. No.

__________

End-term Examination
Programme: B.Com 2020

Course Name: Principles of Management

MAXIMUM MARKS: 50 MARKS Duration: 48 Hours

Instructions to students:

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20172291_Ram_Khandelwal_Financial Statements_B.Com_2020
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End Term Examination – Spring Semester 2021, JSBF Page 1

All answers should mandatorily be written in bullet points. No essay type answers please.

Q1. Please see the image below: (7 Marks)

Write (with a brief explanation) your three most important observations on this image.

Image Source: Koontz et al. (2020), Essentials of Management , McGraw Hill, India

Q-2 How is innovation different from:

(i) Invention (3 Marks)
(ii) Creativity (3 Marks)
(iii) Jugaad (3 Marks)

Give suitable examples to explain the difference for the above three questions.

(iv) Why do you think innovation is important for organizations? Use an industry (any
industry) and explain in detail. (5 Marks)

Q-3 XYZ pvt ltd. is a 4-year-old FMCG company in India launched by 2 JGU graduates
namely Ayesha and Nitin. XYZ has launched 2 products in the FMCG space which have
gained a lot of traction with the consumers in the country, especially in the North and West
India. XYZ presently has around 20 employees in its payroll.

XYZ currently has a simple organizational structure where all the employees report to either
Ayesha and Nitin, who are also the owners of the firm. Whereas Ayesha takes care of the
marketing and technology related matters, Nitin primarily takes care of the financial and legal
aspects of the business.

End Term Examination – Spring Semester 2021, JSBF Page 2

XYZ plans to launch 5 new products in the market and accordingly intends to add another 40
employees in its payroll, to manage a greater number of products and significantly enhanced
sales.

(i) Keeping in mind the aforementioned developments, with regards to XYZ, please
suggest a new organizational structure for XYZ, which is better suited to the changed
needs and requirements of the company.

You may use the “Insertshapes” option of MS-Word to draw a new organization
structure. Provide suitable explanations. You may make appropriate assumptions, on
top of what has been mentioned in this question. (7 Marks)

For XYZ, please also suggest a suitable:

(ii) Vision statement (3 Marks)

(iii) Mission statement (3 Marks)

Q-4 Imagine you are the CEO of a mid-sized technology company in India. You have to rate
the performance of your senior managers, as part of their yearly appraisal process. Would you
rate their performance on the achievement of short- and long-term objectives OR would you
also consider their alignment (or non-alignment) with company values? Explain. (6 Marks)

Q-5 (i) As a leader of a company, which are the different motivators you would like to use to
effectively motivate your employees? (5 Marks)

(ii) List and explain two points each in support of and against Theory X and Theory Y
assumptions. (5 Marks)

End Term Examination – Spring Semester 2021, JSBF Page 3