SAMSUNG COMPANY DOCUMENTARY

CASTING As
Farah Narrator/
Ain Narrator/
Hayana Narrator/
Syahriah Narrator/

Cast/Info Script Details

Welcome to Samsung! - Countdown
Samsung
Introduction - Samsung
opening
animation
CHAPTER 1: BACKGROUND OF COMPANY
- History
Samsung is a South Korean
multinational enterprise firm based in
Samsung Town, Seoul, and one of the
world's major manufacturers of
electronic devices. Samsung's
operations have become increasingly
globalised. Samsung is now one of the
Narrator (Farah) world's largest manufacturers of
electrical components. In the years
afterwards, Samsung has made further
acquisitions, including companies that
will help it grow its offerings in medical
technology, smart TVs, OLED displays,
home automation, printing solutions,
cloud solutions, payment solutions, and
artificial intelligence.

On screen (Ain) - Vision and Mission

“When we look at their vision- Shape
the future with innovation and
intelligence, I’m very sure Samsung
 would like to create a valuable future
through innovation and intelligence to
give the best products to their
consumer. Also, their mission which
are – (1) to increase the competitive
edge, (2) secure new growth engine,
and (3) innovate advanced core
technologies.
- Organizational Culture
(Start) Samsung's organisational
structure is based on product divisions.
This organisational type uses product
categorization to determine which
resources and business operations
belong to certain divisions. The
following are the major aspects of
Samsung's corporate structure:
product-type divisions, centralized
corporate hierarchy, and geographical
groupings.

Narrator
(Chill for 5 sec)
(hayana)

- Samsung Values
(Start) For Samsung values, "People,
excellence, change, integrity, and co-
prosperity" are among Samsung's core
principles. Samsung has a highly rich
culture in all its sites around the world,
and they all follow similar and
comparable procedures. This is since
they all operate under the same values
as previously discussed. Samsung
feels that having strong values is the
key to doing well in business.
Narrator Every company has their own objective to
(hayana) achieve their company goals. While
 Samsung…
Samsung highlighted two objectives which are:
1. to devote its talent and technology to
creating superior products and
services.
On screen (Sya)
2. to lead innovations in technology,
solution and product that inspire
communities all over the world to
create a better world.
Narrator (Ain) - Samsung Logo
(Start) The logo is composed of our
English brand name, “Samsung”. When
looking at the letter mark, we can see
Samsung apply the colours such as
blue, black, and white. Also, the space
around the letter mark should be
always protected from other elements.

(Chill for 5 Sec)

- Board of director
(Start) Jae-Wan served as Independent
Director at Samsung Group. Currently,
Bahk is dean of Graduate School of
Governance and president of Social
Sciences Research Institute both at
Sungkyunkwan University. In addition,
he oversees the presidency of Hansun
Foundation for Peace & Prosperity of
the Korean Peninsula, a private think-
tank.

Jae-Wan Bahk is currently

Chairman of the Board, Samsung
Electronics at Samsung Group and
Chairman of The Board and
Independent Director at Samsung
 Electronics.
CHAPTER 2: COMPANY ANALYSIS
- Every company will be providing their
SWOT Analysis. Same goes to
Samsung. As we can see:
1. For strengths, Samsung highlighted
good brand image, strong
manufacturing and marketing
capabilities, R&D, and others.
2. While weaknesses, Samsung
pointed out on high price, focus on
too many products, products safety
Narrator (Ain)
issues, etc.
3. For opportunities is enhancing the
innovation, growing online market,
changing in consumer demand.
4. And lastly the threats of Samsung
such as, high competition, patent
issues, economic crisis, and others.

- While doing the analysis, one of the

workers analyse their IFE, EFE and
CPM of the company.
On screen IFE
(Farah) - Refer to the company IFE result which
the total weight score is 3.31, it
indicates that Samsung Company can
be considered as a good company and
can be a great competitor in the market
that they involve.

EFE
- While EFE Result with total weight is
3.04, It shown that Samsung Company
is responding well to avail the
opportunities and avoid threats.
 CPM
- And, for CPM of Samsung, it shows
that Samsung with the highest score,
3.53 is the best in the industry with
relative strengths in market share,
product quality, advertising, brand
reputation, product quality, and variety
of products compared to Apple and
Huawei as their competitors.
Narrator (Sya) + ACHIEVEMENT
On screen 1. “Samsung had winning 48 awards at
IDEA 2020” (Ain)
2. “Samsung Electronics Wins 48 Awards
at IDEA 2021” (Hayana)
3. “Samsung Electronics Wins 71 iF
Design Awards” (Farah)

Narrator: Samsung has won many awards due

to their successful in innovation and creating
the product lines to give the best to their
consumers. Also, the netizens said that they
are salute for Samsung salute rare
achievement.

(Narrator) PROBLEM:
Every company has their own problem. For
Samsung,
1. Samsung Confirms Battery Faults as
Cause of Note 7 Fires
- According to the findings, the problems
centred on insufficient insulation
material within the batteries and a
design that did not give enough room
to safely accommodate the batteries'
electrodes.
2. Lee Jae Yong: Samsung Heir Gets
 Prison Term for Bribery Scandal
- Samsung heir Lee Jae Yong has been
sentenced to two years and six months
in prison by a high court in South
Korea. The bribery case is a retrial of
an earlier one involving the country's
former President Park Geun-hye, who
was also jailed for bribery and
corruption
3. Samsung Ordered to Pay Apple Nearly
$539 Million In Damages in
Longstanding Patent Dispute
- A California jury ordered Samsung to
pay Apple nearly $539 million as
financial damages for copying patented
design and utility features on the
original iPhone in its own phones.
Narrator(hayana THE BCG MATRIX:
) This is Samsung’s BCG Matrix which the
product lines highlighted in diagram.

THE IE MATRIX:
While this is their IE Matrix, and the company
will apply Grow and Build Strategy.

THE QSPM MATRIX: (on-screen)

Based on the QSPM Matrix, we are choosing
three alternative strategies which are market
penetration, market development, and
products and services development. Looking
at the sum attractive score of market
development is high so, Samsung should
adopt the strategy which the company need to
involve by introducing present products and
services into new geographic areas or focuses
on entering a new market by using the existing
 products.

Narrator STRATEGY 1: Market penetration

(ain+farah) Samsung conducts market penetration
anytime it promotes its existing items in
Strategy 1&2 existing markets. Samsung's first strategy
(ain) involves offering discounts or just cutting
prices. Samsung does this a few months
Strategy 3&4 before a new version of the product is set to
(farah) be released. This method aids in increasing
market share, increasing sales, and
eliminating product inventory before to the
launch of the new version. The company also
encourages more usage by providing products
in a variety of configurations, as well as
accessories, software updates, and other
services.

Strategy 2: market development

Samsung's market development strategy
entails repurposing current products and
services for newer market categories or
geographic regions. To reach new markets,
Samsung has used and continues to use a
variety of strategies, including direct export,
licencing, joint ventures, mergers and
acquisitions, and direct foreign investment.
Samsung's market expansion strategy has
helped the company to establish a global
footprint, and once it has established brand
awareness and loyalty in a market, it is easier
for the company to introduce new products
and services under its brand.

Strategy 3: Product Development

Samsung focuses on innovation and
recognizes the global trends that are
 exploding. PIT will undertake research, gather
data, ideas, and information to accomplish
this. They also keep up with the market and
who and what is creating the most noise.
Samsung, for example, conducted a survey to
determine what customers want and need in
2021, and found that they desire to use
technology more easily. As a result, Samsung
Galaxy Z Flip and Samsung Galaxy Z Fold
was produced.

Strategy 4: Innovation
The firm unveiled new products,
demonstrating how it is continuing to innovate
by developing solutions that are flexible,
intelligently connected, and utilize AI to
comprehend context to make daily living
easier due to people spent more time at home
these days. And Samsung can keep up with
rapid change thanks to its continual
investments in innovations that adapt to
changing lifestyles such as:
- Samsung Bespoke 4-Door Flex
- MICRO LED
- Samsung SmartThings Cooking
- Samsung Health Smart Trainer

Narrator (Farah) Since its founding, Samsung has progressed

to become one of the world's leading
consumer companies, specialising in a wide
range of consumer items. The corporation has
truly become a household name, with very
high brand awareness all around the world.
Furthermore, its research and development
function are extremely complex and advanced,
and it has helped the organisation become
one of the most inventive in the world. The firm
is always innovating and developing new items
to meet changing customer trends and needs.
Lastly, hopefully Samsung will always be the
best company that will produce more product
with numerous successful goods for the
consumer in the future.