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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
c. Predictive Analytics
d. Prescriptive Analytics
8. (LO 5-2, 5-4) What type of analytics would include Benford’s law to assess whether fraud had
occurred?
a. Descriptive Analytics
b. Diagnostic Analytics
c. Predictive Analytics
d. Prescriptive Analytics
9. (LO 5-2, 5-5) What kind of analytics is generally used to forecast future sales, earnings and cash
flows from operating activities?
a. Time series
b. Classification
c. Regression
d. Benford’s Law
10. (LO 5-5) What kind of analytics is generally used to predict whether a company’s financial
statements are fraudulent?
a. Time series
b. Classification
c. Regression
d. Horizontal Analytics
11. (LO 5-2, 5-6) Which tool is generally associated with prescriptive analytics?
a. What-if scenario
b. Fuzzy matching
c. Pivottables
d. Means, modes, medians and counts
12. (LO 5-7) Which statistic tells us how many standard deviations (σ), a data point (or observation),
xi, is from its population mean, μ?
a. z-score
b. normal distribution
c. uniform distribution
d. F-statistic
13. (LO 5-7) Which distribution is a probability distribution where all outcomes are equally likely?
a. Normal distribution
b. Poisson distribution
c. Level distribution
d. Uniform distribution
14. (LO 5-7) If p-value <= alpha threshold, you should
a. Reject the null hypothesis (i.e. significant result)
b. Fail to reject the null hypothesis (i.e. not significant result).
15. (LO 5-7) If we run a regression where y is the College Completion Rate = f(factors
potentially predicting college completion rate), what is the dependent variable?
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
Discussion Questions
1. (LO2) Analysis works to address the data analytics question. Different questions lead to
different types of analysis, be it descriptive, diagnostic, predictive or prescriptive analytics.
Descriptive analytics: What happened? What is happening?
Diagnostic analytics: Why did it happen? What are the reasons for past results? Can we
explain why it happened?
Predictive analytics: Will it happen in the future? What is the probability something will
happen? Is it forecastable?
Prescriptive analytics: What should we do, based on what we expect will happen? How do
we optimize our performance based on potential constraints?
2. (LO2, LO3, LO6) Descriptive analytics is backward looking, reporting on what happened. In
contrast, prescriptive analytics looks prospectively and describes what we should do, based
on a prediction of what will happen in the future.
3. (LO2) Before an analyst can understand why something happened, it is necessary to know
what happened and what needs further explanation.
4. (LO2, LO3) Descriptive analytics addresses the question of how much state taxes the
company paid during the previous year.
5. (LO2, LO3) Descriptive analytics emphasizes totals, sums, averages and sum totals. These
are the tools needed to explain what happened.
6. (LO2, LO5) Predictive analytics are used to forecast future earnings or sales, since it
addresses the questions, “Will it happen in the future?” or “What will happen in the
future?”. In this case, times series analytics may be used to help with the prediction.
7. (LO2, LO6) Prescriptive analytics is used to optimize the company’s decisions and responses
based on it expects will happen. It addresses the question, “What should we do based on
what we expect happen. Which type of analytics would optimize firm analytics based on
expected changes in tax law? Defend your choice.
8. (LO2, LO4) Diagnostic analytics would look for violations of internal company policies since it
looks for outliers and anomalies. The expectation would be no violations of internal
company policies; diagnostic analytics looks for exceptions, outliers and anomalies.
9. (LO7) The null hypothesis would suggest that holiday sales returns are not different from
non-holiday sales returns. The alternative hypothesis would be that holiday sales returns
are different from non-holiday sales returns.
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
Brief Exercises
1. (LO2, LO3, LO4, LO5, LO6) Match the analytics type (descriptive, diagnostic, predictive
and prescriptive) to its example questions.
Type of Analytics Example Questions
2. (LO2, LO3, LO4, LO5, LO6) Match the analytics type (descriptive, diagnostic, predictive
and prescriptive) to its analytics tools used.
Type of Analytics Analytics Tools Used
3. (LO2, LO3, LO4, LO5, LO6) Match the analytics type (descriptive, diagnostic, predictive
and prescriptive) to the analytics types used.
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
4. (LO2, LO3, LO4, LO5, LO6) Match the type of data analytics statistical function used in
Excel’s Data Analysis Toolpak to its function.
Data Analytics Statistical Function Function of Tool
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
Problems
1. Answers will vary based on year accessed.
c. To compare a company’s ROA to the industry (or population), a t-test could be run to
compare and assess if there is a statistical difference.
2. If the t-test comparing one company’s ROA to the industry average ROA is 0.045 and the threshold is
0.05, we would reject the null hypothesis that the company’s ROA is the same as the industry and
conclude that the industry’s ROA is different from the industry average.
If the t-test comparing one company’s ROA to the industry average ROA is 0.11 and the threshold is
0.10, we would not reject the null hypothesis that the company’s ROA is the same as the industry and
not conclude that the industry’s ROA is different from the industry average.
3. If your IQ is 130 and the average population IQ is 100 and the standard deviation is 15, what is your z-
score? The z-score would be computed as (130-100)/15 = 2, or two standard deviations above the
mean. We would reject the null hypothesis that your IQ is the same as the population.
An IQ of 65, with the average population IQ is 100 and the standard deviation is 15, the z-score would be
computed as (65-100)/15 = -2.33 or 2.33 standard deviations below the population. We would reject the
null hypothesis that your IQ is the same as the population.
The 95 percent confidence interval would mean ± 2 standard deviations. So, in this case it would be 100
± 2 (15), would give us a confidence interval between 70 and 130.
4.
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
5.
Accounting Tax Potential Analytics Tools
Data
Analytics
Type/
Question
Types
Descriptive/ How much did we pay in federal Count, Average,
What taxes last year? Crosstabulation/Pivottable
happened? What is the effective tax rate
What is paid?
happening? How big is the difference between
taxable income and net income?
Diagnostic/ Why did the average effective tax Crosstabulation/Pivottable,
Why did it rate change?
happen? Why did overall income tax
What are the increase even though net income
reasons for did not?
past results? Why is the difference between
Can we taxable income and net income
explain why it getting bigger?
happened?
Predictive / Can the IRS find those evading Regression, Classification, Time
Will it taxes using predictive techniques? Series Analytics
happen in the Can the company predict whether
future? What the IRS will audit them or not?
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
is the
probability
something
will happen?
Is it
forecastable?
Prescriptive / Should the company move Goal-seek, sensitivity analytics,
What should operations to Ireland to minimize What-if Scenarios
we do based taxes?
on what we How will our taxes change if
expect will certain tax laws change in the next
happen? U.S. Congress legislative section?
How do we (Covered in Lab 9-9)
optimize our
performance
based on
potential
constraints?
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
Lab 5-1 Submission 2 Screenshot: Take a screenshot of your ROA histogram and label it “Lab 5-
1 Submission 2.jpg”.
c. 163
d. 160
5. What are the (Standard Industrial Codes) SIC codes for the retail industry? (Hint:
Consult the Data Dictionary for Lab 5-1.)
a. 5200-5999
b. 6200-5999
c. 5400-5999
d. 5500-6199
Lab 5-1 Alt Submission 1 Screenshot: Take a screenshot of your descriptive statistics of total
income (loss) and sales (net) and label it “Lab 5-1 Alt Submission 1.jpg”.
Lab 5-1 Alt Submission 2 Screenshot: Take a screenshot of your ROS histogram and label it “Lab
5-1 Alt Submission 2.jpg”, noting the possibility of an outlier.
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
1. What is the mean Net Income for 2018 for the retail industry ($ millions)?
a. 544.346
b. 15,379.43
c. 2,106.87
d. 8,695.32
2. What is the mean Sales (net) for 2018 for the retail industry ($ millions)?
a. 15,379.43
b. 544.346
c. 2,106.87
d. 8,695.32
3. Which is more likely to be negative? Sales (net) or net income?
a. Net Income
b. Sales (net)
4. Which observation is the outlier for return on sales?
a. -21.93
b. -0.07
c. 0.29
d. -0.10
5. What is the maximum net income achieved in 2018 for the retail industry ($ millions)?
a. 10,073
b. 9,667
c. 496,785
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
d. 204,522
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
1. Check 1767 is highlighted as a reconciling item both in the general ledger column and in
the bank column but for different amounts. The difference is an example of a(n)
______________.
a. error
b. outstanding check
c. outstanding deposit
d. note receivable
2. ___________ applies a format (or a highlight) to cells differently depending on the
content of the individual cells, according to rules set up by the user.
a. Conditional formatting
b. Formatting
c. Highlighting
d. Conditional highlighting
3. Since check 1771 is highlighted in blue in the general ledger column, it would be an
example of a(n) _______________.
a. outstanding check
b. outstanding deposit
c. bank fee
d. NSF check
4. When performing bank reconciliations using conditional formatting, it is important to
apply the formatting to which of the following?
a. Unique items
b. Duplicate items
5. An example of a cell highlighted in the bank column of a cash reconciliation would be
which of the following?
a. NSF check
b. outstanding check
c. outstanding deposit
d. a and c above
Lab 5-2 Alt Submission Screenshot: Take a screenshot of your final bank reconciliation and
label it “Lab 5-2 Alt Submission.jpg”.
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Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
Copyright © 2021 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
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Solution Manual for Introduction to Data Analytics for Accounting, 1st Edition, Vernon Richa
Richardson, Terrell, Teeter – Introduction to Data Analytics for Accounting, 1st Edition – Chapter 5
2. The conditional formatting rule we set up highlights __________ values but not
__________ values.
a. Unique; duplicate
b. Unique; unusual
c. Duplicate; unique
d. Duplicate; unusual
3. Deposit 232 would be an example of an ___________________.
a. outstanding deposit
b. outstanding check
c. bank fee
d. NSF check
4. The $11.05 in interest earned still needs to be recorded by the:
a. company in the general ledger
b. bank in their transaction log
5. Deposit 225 ___________ as an exception, because it _________ appear in both
columns.
a. is not shown; does
b. is shown; does
c. is shown; does not
d. is not shown; does not
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