Prepared by: Errocel Shane D.

Bellen, LPT
 .

a. Define media literacy and

information literacy and explain
their significance in the digital
age.
b. Elaborate and explain how
communication is influenced by
media and information

c. Identify key components of

media and information literacy,
such as critical thinking,
communication skills, and
ethical awareness.
 Communication

• is a process of
exchanging meaningful
messages through the
• Also comes
use of common symbols.
from the Latin
• Directed and purposeful
word which
exchange of information
means “working
and messages between
as one”.
people or groups of
people by speaking,
writing, gestures and
signs.
Mass communication
• disseminating • Also comes
media texts to from the Latin
mass audiences word which
means “working
Interpersonal as one”.
Communication
• non verbal and
verbal
communication

How do you define

messages?
• refers to the • refers to the two- • a model that
continuous exchange way method of proposes
of information in communication communication
which both the with feedback. only moves in one
sender and the direction.
recipient are
engaged.
1.Source- one who sends
2.Encoding- translation
3.Transmitting-actual act of sending the message
4.Channels-lines where the messages are transmitted
5.Decoding- psychologically receiving the message; perception
6.Receiver- one who receives
7.Feedback- an immediate or delayed response
8.Noise Interference- conflicting tones of message; disruptions
• ability to recognize, comprehend,
analyze, develop, convey, and
compute using printed and
written materials related to
various contexts.
 to be intellectually to decode and have a to empower in order
critical in interpreting deeper to affect change to
the things that you understanding of yourself and others
see and experience how things are and
how they work
 DATA - is raw and unprocessed facts.
Ability to access
information; using Two Types of Data
various tools, formats, 1. Qualitative Data
and channels. 2. Quantitative Data

INFORMATION - is processed, organized

and structured data.
Information is a fact, thought or data
conveyed or described through various
types of communication, like written, oral,
visual and audio communications.

TYPES OF INFORMATION
1. Conceptual information
2. Procedural information
3. Policy information
4. Stimulatory information
5. Empirical information
6. Directive information
7. Factual information
8. Analytical information
9. Subjective information
10. Objective information
DEFINE AND DIFFERENTIATE FACTUAL
INFORMATION VERSUS
MISINFORMATION AND
DISINFORMATION.
 Ability to Ability to use How ICT and
understand, particular digital digital resources
select, evaluate, devices, software, are used to
and use of media. and infrastructure. engage in safe
and ethical social
networking and
collaboration.
1. What makes an individual
literate in media and
information?
2. Why do you think media
and information literacy
skills are essential in
today's digital world?
3. How might media literacy
skills help you make more
informed decisions as a
consumer of information?
4. Can you provide examples
of how misinformation or
biased information in
media can impact
individuals and society?
 GROUP ACTIVITY

1. Divide yourselves into 5-6 members.

2. Create venn diagrams differentiating factual

information, misinformation and
disinformation.

1. Choose 2 representatives who will present

your report in the class.
 Ketut Susilo (2017)
Rosa Maria Aguado (2019)
Yanis Petros (2022)
Maria Jovita E. Zarate