Media Journal Document

Names: Do Trong Khoi

Title of Text: Smoking mustang ad

Media Form (e.g. Billboard

film poster):
Link to text (if https://jasonirosenberg.cargo.site/Ford-Mustang
available):

Things to note:
o Your answers to these media journal questions do not have a word
limit but they should be clear and concise (dot points can be used
throughout).
o Use correct terminology wherever relevant.
o The completed media journal document must be submitted to
Canvas before your tutorial presentation.
o All group members must submit the exact same document.
o All group members must contribute equally to the analysis and
presentation.
o Be sure your presentation addresses all the points you identify here.

What is the denotative meaning of your chosen text? That is, identify/describe
its denotations, its 'literal' meanings (just what you actually see).

+) Image of a mustang: On the billboard, the car model used is the 2010 GT
Mustang coupe

+) Rear Tire Spinning: The ad features the rear of the Mustang spinning every
three minutes, mimicking the way the car "speeding on the street" by
generating motion and friction of the car's rear tire

+) Smoke from the car: The release of smoke each time the wheel rotates
represents the tire's spinning and the friction it creates.

 The significance of the Mustang flaming smoke billboard is

straightforward. A Ford Mustang automobile with a spinning back tire
emitting smoke as a result of motion and friction.
What are some connotative meanings of this text? That is, the feelings and
ideas it evokes, its personal and socio-cultural associations.

The connotative meaning of the above billboard image demonstrates the

power of the Mustang engine in general, as well as the power of the 2010 GT
Mustang coupe, which was reviewed as having "powerful acceleration and
great V8 soundtrack in GT trim, available Ford Sync system, good
performance."The billboard's connotative connotations include both personal
and socio-cultural links, and it is also quite simple to explain and grasp

What iconic, indexical, and/or symbolic signs are present? What is its level of
modality? Does it have an implied narrative? Does it rely on intertextuality to
construct meaning?

1. Iconic signs
+) Ford Mustang car
+) Spinning real tire and smoking comming out

2. Indexical signs
+) Smoke trials from the tire
+) Tire movement every 3 minutes

3. Symbolic signs
+) The smoke clouds
+) The ford logo

+) Modality level: The billboard ad have high modality because they clearly

show the vehicle's capabilities, as well as creating smoke when the rear wheel

spins is something that can be done in reality.

+) Implied narrative: The billboard suggest a story of power and performance.

It implies that the Ford Mustang is a high-performance vehicle capable of
emitting smoke during a burnout, which associated with speed and
excitement. The implied narrative, on the other hand, is simple and does not
present a full tale or sequence of events.

+) The billboard ad does rely on intertextuality,it include the “speed” element

that refer to past Mustang advertisement. More particularly, the display of
"speed" - which appears to have become a trademark of Ford's Mustang line -
is presented on the billboard with the rear tire spinning and producing smoke,
as seen in several other advertising featuring a Mustang. depiction of a rear
tire spinning and producing smoke (1999, 2001 Ford Mustang commercials).
In a nutshell, it depicts the image of "speed," a benefit and attribute of the
Mustang series that is frequently depicted in ads.

Does it have captions that function as anchorage? How does it position or

address the audience? How does context influence its meaning? Does it use
metonymy?
Caption that appeared on the billboard:

1. "New 2010 Mustang Launched": This language acts as both a caption

and an anchor. It shows the customer the name of the product being
advertised with the claim that it is a new 2010 Mustang along with its
use. Using the word "unleashed" lets customers feel the "beast-like
power" of this new car model. The text confirms that this new car is a
high-performance car

2. "the2010mustang.com" is a website link, placing such a website link is

intended to increase interaction of curious customers about the 2010
Mustang, they can visit the link above to learn and get more
information about the new model.

3. "Ford drive one" The sentence is short and extremely easy to

understand as a message to customers that Ford doesn't just sell cars,
they sell experiences that customers should try, especially this new
Mustang model.

 How does it position or address the audience?

With the arrangement of very concise and easy-to-understand contexts

along with eye-catching images, it has revealed the strengths of the
advertising product as well as provided links for customers who want
to learn more about the product as well as, provide a means for
engagement.
 How does the context influence its meaning ?

In the billboard backdrop, the Ford emblem and the year "2010" imply
that the advertisement promotes the 2010 Ford Mustang, potentially
affecting viewers' perceptions of the car's capabilities and technology.

 Does it use metonymy?

The phrase "new 2010 Mustang" uses metonymy to equate the process
of being "liberated" with a car, meaning that the Mustang is a truly
powerful and beastly car (supported by the image of the rear wheel
smoking while spinning)
What ideologies are present in the text? Does it resist and/or reinforce these
ideologies? Be sure to observe what and how specific signs (signifiers +
signifieds) in the text convey these ideologies.

+) The idea stated in the preceding advertising is crystal apparent; it is

"confidence" not only of manufacturers but also of Mustang automobile
enthusiasts in the engine and "power" of the Mustang. This point of view has
been encouraged and supported by the billboard ad.

+) Signifier: A Ford Mustang automobile with a spinning back tire emitting

smoke as a result of motion and friction.

Signifieds: The back wheel spinning and producing smoke demonstrates the
car's power as a statement that the car is so powerful that it can generate
tremendous levels of acceleration and speed, producing smoke owing to
ghost tire rubbing.

 The specific signs reinforce as well as demonstrate the ideologies

Sample reference list. Finally, please include full citation/s of the reading/s
from this unit you have used to help you address these questions. Be sure to
use correct Swinburne Harvard style (this is good practice for your
upcoming essay).
Zhang, B. (2014) Ford loves smoking tires so much it created a special burnout
feature for the Mustang, Business Insider. Available at:
https://www.businessinsider.in/ford-loves-smoking-tires-so-much-it-created-
a-special-burnout-feature-for-the-mustang/articleshow/43568997.cms
(Accessed: 16 September 2023).
Ford Mustang - Jason Rosenberg (no date) - Jason Rosenberg. Available at:
https://jasonirosenberg.cargo.site/Ford-Mustang (Accessed: 16 September
2023).
Ford: Burnout • ADS OF THE WORLDTM: Part of the clio network (no date) Ads
of the WorldTM. Available at:
https://www.adsoftheworld.com/campaigns/burnout (Accessed: 16 September
2023).
1999 Mustang commercial (2016). YouTube. 27 January. Available at:
https://www.youtube.com/watch?v=fSofPi7FaZw (Accessed: 16 September
2023).
2001 Mustang commercial (2022). YouTube. 30 December. Available at:
https://www.youtube.com/watch?v=8TQkhG6oWIw (Accessed: 16
September 2023).
Tran Le Thuỷ(2023)Week 2: Signs, Semiotics, and Texts. [Documentary]. Accessed
14/9/2023.