CBM Research Conceptualization

LEARNING ACTIVITY SHEETS for Module
Problems and Gaps Identification as Starting Point of Research

(Individual Activity)
Name COLLEGE OF BUSINESS AND MANAGEMENT

Course
Proposed Research Topic: VISITOR ATTRACTION MANAGEMENT IN THE PROVINCE OF BOHOL
WORKSHEET 1. PROBLEM GAP ANALYSIS

Direction: Fill the pro forma with required information.
What Should Be? What is Actual? What is the Gap
LGUs are to ensure Out of 47 44 municipalities still

the preparation and municipalities in need to craft tourism
implementation of a Bohol, only 3 have development plan
tourism development implemented tourism
plan. development plan
Internationally Tourism facilities and The need to

competitive standards services in Bohol can implement
of facilities and barely compete with internationally
services shall be competitive standards
implemented international of facilities and
standards services.
Presence of Only 3 municipalities Absence of

sustainable funding have sustainable sustainable funding
mechanism for the funding mechanism mechanism in 44
implementation of municipalities.
for the implementation
tourism policies, of tourism policies,
plans, projects and plans, projects and
activities
activities.
This worksheet is only intended for CSU Graduate School students enrolled in Educational Research and Statistics
Dr. Gilbert C. Magulod Jr., Professor
A. Essential Questions
1. What are the prescribed standards or behaviors?
2. What is the current/ actual behavior or situation?
3. What is the difference between the standard/ current and the actual performance or situations?
B. Writing Process
1. Narrate how the gap analysis was conducted.
2. Cite pieces of evidence
C. PROBLEM GAP NARRATIVE STATEMENT
Write here the gap statement with a minimum of 300 words. Do not forget to acknowledge sources.
As part of an institution of higher learning offering programs on Tourism,

Hospitality, Entrepreneurship, Office Administration and Psychology, the
researchers were able to determine the needs in the Tourism Industry in the
Province of Bohol. Republic Act 9593, otherwise known as The Tourism Act
2009 serves as the baseline for the standards set by the Department of
Tourism in the national and local government units.
Section 37 of the above-mentioned Act emphasizes the need for Local
Tourism Development Planning in every municipality. However, the data from
the Department of Tourism show that only 3 out of 47 municipalities have
implemented tourism development plans.
In addition, the above-mentioned RA recognizes the need for an
internationally competitive standards of facilities and services. What the
researchers observe in the actual setting is that obviously, only 3 municipalities
in Bohol are currently working on these standards to compete internationally
while the other 44 have not yet fully identified their municipalities’ flagship
tourism products. Lastly, the RA suggests the presence of sustainable funding
mechanism for the implementation of tourism policies, plans, projects and
activities. However, due to the fact that only 3 municipalities have implemented
their tourism development plan, funding for tourism-related activities and
projects is not yet in place.
WORKSHEET 2. CRITICAL THINKING TOOL
Direction: List down the gaps you identified. Find your collaborators/ partners to rate the identified problem gaps
in a scale of 1-5, where 5 is the highest, rate each gap according to its importance, urgency, relevance to the
goal and doability.
The Gaps What is What is What is Which Total Rank

the Most the the is
Important? most most doable?
urgent? relevant
to the
goal?
Forty-four (44) 5 5 5 5 20 1
municipalities need to craft
Tourism Development Plan
The need to implement
internationally competitive 5 4 4 3 16 3
standards of facilities and
services.
Absence of sustainable 5 4 5 3 17 2
funding mechanism in 44
municipalities.
1. Which of these gaps is the most relevant, important, urgent, and doable?
2. What are the reasons or pieces of evidence to support the decision?
B. Writing Process
1. Narrate how the most relevant, important, urgent and doable among the determined gaps.
C. Critical Thinking Tool Narrative Statement

Among the three problems specified via the gap analysis, the
researchers consider the “Forty-four (44) municipalities still need to
craft Tourism Development Plan” as the gap that is the most important,
the most urgent, the most relevant and the most doable. The Tourism
Development Plan is a very essential tool for an effective visitor attraction
management. Therefore, if the 44 municipalities have not yet crafted or in
some cases implemented the Tourism Development Plan, promotion and
management of the tourist attractions will also be hampered. The
implementation of the tourism development plan paves the way to
allocating funds for tourism-related activities, granting of plantilla items
for municipal tourism officer and other mechanisms to strengthen Bohol
tourism industry.
WORKSHEET 3. PROBLEM TREE
Direction: Based on the Critical Thinking Tool, identify causes and effects of the Core Problem.
Forty-four (44) municipalities

need to craft Tourism
Development Plan
Lack of collaboration
Absence of a Untapped with the public and
Challenges in Gender Issues in
Municipal Entrepreneurial private tourist attraction Human Resource the Tourism and
Tourism Officer Strategies site leads, and other Management and Hospitality
stakeholders Customer Relations
1. What are the possible, immediate, underlying and root cause of the most most important, most urgent, most
relevant, and most doable gap?
2. What are the pieces of evidence presented?
B. Writing Process
1. Narrate the process on how the immediate causes, underlying causes and root causes were identified.
C. Problem Tree Narrative Statement

 In order to generate effective solutions for the problem associated with the 44
municipalities which are yet to design their own Tourism Development Plan, the immediate
causes, underlying causes, and root causes of the said gap were analyzed using the
problem tree. The immediate causes of the 44 municipalities without Tourism Development
Plans are the absence of a Municipal Tourism Officers, untapped entrepreneurial
strategies, Lack of collaboration with the public and private tourist attraction site leads, and
other stakeholders, challenges in Human Resource Management and customer relations,
and gender issues in the Tourism and Hospitality.
WORKSHEET 4. OPPORTUNITY TREE
Direction: Based on the Critical Thinking Tool, identify the causes and effects of the Core Problem
PROVINCE-WIDE
IMPLEMENTATION OF TOURISM
DEVELOPMENT PLAN
ASSIGNMENT OF Formulated Collaborations with the Strategic Human Gender-sensitive

public and private tourist
A MUNICIPAL Entrepreneurial Resource Tourism and
attraction site leads and
TOURISM and Fiscal other stakeholders Management and Hospitality
OFFICER Strategies Customer Relations industry
1. Which of these gaps is the most relevant, important, urgent, and doable?
2. What are the reasons or pieces of evidence to support the decision?
B. Writing Process
3. Narrate how the most relevant, important, urgent and doable among the determined gaps.
C. Opportunity Tree Narrative Statement
Empowering municipal tourism officers, enhancing capability building of local

government units in partnership with the private sector, in the management of
local tourism projects and initiatives, thereby ensuring accessible and
affordable destinations throughout the country, especially in the areas which
have shown strong comparative advantage (RA 9593) . It should also maintain
international standards of excellence in all tourism facilities and services, and
promote the country as a safe and wholesome tourist destination.
When it comes to pricing and costing for all tourism and hospitality products,
services, and packages, as of the moment, there is no standard pricing system
being established. Service quality of hospitality establishment staff, Human
Resource Management, Customer Relations Management, and Gender Issues
are also among the aspects to be considered in this program.
It is also provided for in the said Republic Act that the role of the tourism
council is to strengthen and encourage the participation of non-government
organizations, people organizations, and the private sector in initiating
programs for tourism environmental protection.
WORKSHEET 5. DECISION-MAKING MODEL

Direction: List Down all the Solutions you identified in the Opportunity Tree. Rate the solutions will you implement
as a strategy/ intervention/ innovation. Basing on the Decision Model of Robbins and Coulter (2011), follow the 8
steps.
1. Identify the problem
2. Identify the decision criteria
3. Allocation of weights to the criteria
4. Development of alternatives
5. Analysis of the alternatives
6. Selection of alternatives
7. Implementation of an alternative
8. Decision effectiveness
Alternatives Uniqueness Potential Alignment to Fund Total Rank
(Root Solutions) of the Impact the Thrusts/ Allotment or
Strategy/ (6Ps) SGs/ Appropriation
Intervention/ (3) NHERA/ s
Innovation BERA/ PPST/ (1)
(4) Agency
(2)
Assignment of a 40 30 20 10 100 1
Municipal Tourism Officer
(10)
Formulated 28 21 14 7 70 3
Entrepreneurial and
Fiscal Strategies
(7)
Collaborations with the 32 24 16 8 80 2

public and private tourist
attraction site leads, and
other stakeholders
(8)
Strategic Human 24 18 12 6 60 4
Resource Management
and Customer Relations
(6)
Gender-sensitive Tourism 20 15 10 5 50 5
and Hospitality Industry
Practices
(5)
B. Writing Process
C. Decision Making Model Narrative Statement
In order to identify the best possible solution to the 44 municipalities without a Tourism Development
Plan, the researchers used a decision matrix. First, they looked into the 5 possible solutions and
generated decision criteria consisting of 4 items as follows: uniqueness of the
strategy/intervention/innovation, potential impact of the 6Ps, alignment to the
thrusts/SGs/NHERA/BERA/PPST/Agency, and the fund for allotment or appropriations. The uniqueness
of the strategy/intervention/invention has given the most weight (4) because in the tourism industry, the
uniqueness of strategy matters for competitive advantage.
The alternatives or possible solutions are given assigned values which are then multiplied to the
weights in the criteria . The highest total points is ranked first which is the assignment of a municipal
tourism officer because the formulation of a Tourism Development Plan starts with the leadership,
commitment, and initiative of the officer. The tourism officers will then identify the tourist attraction/s of
their own municipalities for tourism product development, and spearhead projects and activities to
effectively manage the tourist attractions.
WORKSHEET 6. LITERATURE REVIEW MATRIX
Direction:
1. Using the google scholar reference manager search engine, download 20 references.
2. Get only references from Scopus, Clarivate Analytics, and ACI Indexed Journals
3. With the 10 references you downloaded, write a synthesis of the papers where the research
gap is found.
4. Create a research topic from the gap you identified
5. Transform it into a good research topic with 3 subtopics
6. Fill out the matrix below:
Citations Purpose Sample Research Variables Results Implications

Design
10
11
12
13
14
15
16
B. Writing Process
Research Gap Narrative Statement
WORKSHEET 7. STATEMENT OF THE PROBLEM/ OBJECTIVES OF THE PROJECT
Direction: Answer the following questions below
1. The problem of research will be stated as follows. Should be written in an interrogative

form.
2. Did the researcher compose a problem statement by specifically describing who is

affected, causes of problems supported by data, the goal for improvement, and what
might be done about the problem as stated?
3. Write the description of the identified problem. How did the researcher identify the
problem? Describe the persons who were affected and the possible causes of the
problem. What are the goals for improvement?
References
Magulod Jr, G. C. (2018). Innovative learning tasks in enhancing the literary appreciation skills of
students. Sage Open, 8(4), 2158244018820382.
https://journals.sagepub.com/doi/full/10.1177/2158244018820382
Magulod Jr, G. C. (2019). Learning styles, study habits and academic performance of Filipino University
students in applied science courses: Implications for instruction. JOTSE: Journal of Technology and
Science Education, 9(2), 184-198. https://www.jotse.org/index.php/jotse/article/view/504

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LEARNING ACTIVITY SHEETS for Module

Problems and Gaps Identification as Starting Point of Research

Name COLLEGE OF BUSINESS AND MANAGEMENT

Proposed Research Topic: VISITOR ATTRACTION MANAGEMENT IN THE PROVINCE OF BOHOL

WORKSHEET 1. PROBLEM GAP ANALYSIS

LGUs are to ensure Out of 47 44 municipalities still

Internationally Tourism facilities and The need to

Presence of Only 3 municipalities Absence of

C. PROBLEM GAP NARRATIVE STATEMENT

As part of an institution of higher learning offering programs on Tourism,

The Gaps What is What is What is Which Total Rank

C. Critical Thinking Tool Narrative Statement

Forty-four (44) municipalities

C. Problem Tree Narrative Statement

ASSIGNMENT OF Formulated Collaborations with the Strategic Human Gender-sensitive

Empowering municipal tourism officers, enhancing capability building of local

WORKSHEET 5. DECISION-MAKING MODEL

Alternatives Uniqueness Potential Alignment to Fund Total Rank

Collaborations with the 32 24 16 8 80 2

WORKSHEET 6. LITERATURE REVIEW MATRIX

Citations Purpose Sample Research Variables Results Implications

WORKSHEET 7. STATEMENT OF THE PROBLEM/ OBJECTIVES OF THE PROJECT

1. The problem of research will be stated as follows. Should be written in an interrogative

2. Did the researcher compose a problem statement by specifically describing who is

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