Institute Of Business & Information Technology

University of the Punjab, Lahore

Course Title: Business Communication
WEEKLY & Technical Writing Date: 19th Oct – 24th Oct 2023
LESSON Day: Tuesday and Thursday
PLAN Course Instructor: Natasha Butt
Session: Fall 2023

 Lecture Number 3: Non-verbal communication, traits of good communication, principles of

business communication.
 Lecture Number 4: Interculture communication, Individual cultural variables

LEARNING OBJECTIVE MATERIAL REQUIRED

 Understand the importance of non-  PPT slides

verbal communication in various
contexts.  Handouts
 Explore the concept of intercultural
communication and its relevance in  Reference Books
a globalized world.
 Understand individual cultural  Video tutorials
variables that influence
 English Newspaper/Article
communication.
 Identify strategies for effective
intercultural communication.
INSTRUCTIONS

 A brief lecture on the importance of non-verbal communication, discussing its significance in

personal and professional settings.
 Engaging students in a discussion about common non-verbal cues, such as body language, facial
expressions, and tone of voice. Encourage them to share their observations and experiences.
 Participation of students in role-playing activities where they must navigate communication
challenges in cross-cultural scenarios.
 Concluding the lecture with a reflection session where students share their key takeaways and
strategies for improving intercultural communication skills.

Page | 1
 CLASS ASSESMENT ACTIVITIES
 Conducting the Quiz 1 of students and submission of Assignment 1.
 Two different videos will be shown to the students to analyse the non-verbal cues
within the conversation.
 Students will be asked to analyse the intercultural communication styles of 2 famous
celebrities; both of different cultures and their communications style.
 Students will be asked to make a chart on masculine culture and the feminine cultures
of our society and western society.

HOME ASSIGNMENT/QUIZ/PROJECT
 Home task: Students will be asked to analyse the intercultural communication styles of 2
famous celebrities; both of different cultures and their communications style.
 Assignment 2: Research and present a case study or real-life example of a cross-cultural
misunderstanding in a global business or social context. Analyse the factors that contributed to
the misunderstanding and propose strategies to prevent it.
 Quiz 2: To be assigned in the coming week
Final Term Project
Make a comprehensive business communication plan along with PPT slides for a fictitious or
real company. The plan should include following elements such as:
o Communication Strategy: Develop a strategy for effective internal and external
communication within the organization.
o Crisis Communication Plan: Create a crisis communication plan outlining how
the company will communicate during crises or emergencies.
o Social Media Strategy: Outline a social media strategy for the company to
enhance its online presence and engagement.
o Customer Communication: Develop customer communication templates, such as
email responses, to ensure consistency in customer interactions.
o Employee Training: Propose a training program to enhance communication skills
among employees.
o Measurement and Evaluation: Describe how the effectiveness of the
communication plan will be measured and evaluated over time.

________________________________________________________________________________

Project Deadline: One week before final exam

NOTES

Page | 2
 Reference Books
 Communication Works by McGraw Hill
 Basic Business Communication 9th Edition by Lesikar Flatley
 Communicating at Work 5th edition by Ronald B. Adler
 Business Communication Handouts

Lesson Rating

Page | 3