PURPOSIVE COMMUNICATION Preliminaries

Course Title : Purposive Communication

No. of Units : 3 Units

Course Description :

Purposive Communication is about writing, speaking and presenting to different audience and for various purposes. (CMO 20 s 2013)

Purposive Communication is a three-unit course that develops students` communication competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global
context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their other academic
endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.

Learning Outcomes

At the end of the course, the students should be able to:

Knowledge/Cognitive

1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication
3. Determine culturally the appropriate terms, expressions and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure.

Skills/Psychomotor

1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences in local and global settings using appropriate
registers
2. Create clear, coherent and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style, conventions and reference styles

Values/Affective

1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas

2. Appreciate the differences of the varieties of spoken and written language
 3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world.

Number of Hours : 2 Hours/Week

Course Outline and Timeframe

Week Topics
1 Communication processes, principles and ethics
1 Communication and globalization
2 Local and global communication in multicultural settings
Varieties and registers of spoken and written language
2 Evaluating messages and/or images of different types of texts reflecting different cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?
3 Communication aids and strategies using tools of technology
4-6 Communication for various purposes
1. To obtain, provide and disseminate information
2. To persuade and argue
7-8 Communication for work purposes
9 Midterm Exam
11-17 Communication for academic purposes
18 Final Exam
PURPOSIVE COMMUNICATION Learning Plan

Topic Learning Outcomes Topics Methodology Performance Week

 Explain the principles and
process of communication
and the ethical consideration
in communication
 Elucidate how
communication skills help
resolve problems, better
understand new concepts,
and aid in your profession
 Communication processes,
principles, and ethics
Activities/Strategies Indicators/Assessment Tools
 Lecture and class discussion  Slogan 1ST Week
through Google Meet and
OBS on elements and types
of communication
 Group work on identifying
elements of communication
in various texts
 Pair share Group Discussion

 Frame a slogan about how

the knowledge of the
communication process aids
people in communicating
effectively
 Write a reaction paper on  Communication and  Class discussion of essay  Reaction Paper 1st Week
communication challenges in Globalization “Flight from Conversation”  Informative Video
a global atmosphere and  Recitation  Teacher-made Rubric
methods for effective and  Group Activity
ethical global
communication.

 Create a two-minute
informative video about
communication and
globalization
 Cite examples on how to  Local and Global  Lecture and class discussion Presentation about cultural 2nd Week
enhance one`s ability to Communication in on using culturally modes of different countries
 communicate with people multicultural settings
from diverse cultures.  Group Dynamics Teacher-made Rubric

 Create a three-to four-minute

presentation about various
cultural modes of
communication of a certain
country
 Apply the varieties and  Varieties and Registers of  Class Sharing  Role Play Video 2nd Week
registers of spoken and Spoken and Written
written language in the Language
proper context
 Analyze media messages  Evaluate messages and/or  Group Dynamics  Multimodal Advertisement 2nd Week
and/or images using Key images (e.g. pictures,
Concepts of Media Literacy illustrations) of different  Teacher-made Rubric
framework types of texts reflecting
different cultures (regional,
 Create a multimodal Asian, Western, etc.)
advertisement of a cause-
oriented event 1. What is the message?

2. What is the purpose of the

message?

3. How is the message

conveyed by the text and/or
image?

4. Who is the target audience

of the message?

 Create a multimedia Communication Aids and  Lecture  Multimedia Presentation 3rd Week
presentation showcasing Strategies using tools of
one`s culture Technology  Pair Share  Petcha Kutcha

1. Preparing Multimedia  Triad Sharing  Multimedia Presentation

 Present a Pecha Kucha about
Presentation
one`s region
 Create a Powerpoint 2. Preparing Petcha Kutcha
Presentation promoting one`s Presentation
unique culture and tradition
 Create a public service Communication for Various  Group Dynamics  Public Service 4th to 6th Week
announcement regarding Purposes Announcement
environmental disaster  Socratic Method
preparedness employing the 1. Informative, Persuasive and  Speeches (Video
concepts of informative, Argumentative  Pair Share Presentation)
persuasive and Communication
argumentative  Letter of Inquiry
communication 2. Public Speaking
 Local Tourist Destination
 Compare and contrast the 3. Making Inquiries Article
different modes of delivering
a speech

 Deliver effectively a message

to an audience

 Write effective letters of

inquiry

 Create an article promoting

the local tourist destination

 Provide information
accurately
 Organize details gathered Communication for Work  Group Dynamic  Promotional Material 7th to 10th Week
from information Purposes
 Text Analysis  Storytelling
 Create an effective 1. Tour Guiding
promotional multimedia  Graded Recitation  SWOT Analysis
material for tourists 2. Communication for
Teachers: Storytelling  Group Dynamics  Technical Report
 Write effective tour
commentaries 3. Communication for  Socratic  Resume
Business and Trade
 Describe a pictures within a
 given time frame 4. Writing Business and  Lecture (Online)  Application Letter
 Tell a story effectively Technical Reports
 Pair Share  Graded Recitation
 Identify strengths and needed 5. Communication for
skills for improvement Employment: The Resume  Graded Recitation  Minutes of a Meeting
6. Communication for
 Construct personal and Employment: The  Socratic
business SWOT analyses Application Letter
 Discussion
 Explain the classification, 7. Communication within a
parts and types of reports Company: The
Memorandum
 Write a sample report
applying the principles of 8. Writing Minutes of Meeting
report writing style

 Use personal SWOT analysis

or self-assessment exercises
in planning what to write in
resume

 Write an effective and

appropriate print and
scannable resume

 Write an application letter

 Use the right tone in

persuading a prospective
employer

 Discuss the parts and

purpose of a memo

 Explicate the content of a

memo

 Explain the importance of

 taking minutes of a meeting

 Write minutes of a meeting

 Illustrate the differences and Communication for Academic  Lecture (Online)  Summary and paraphrase 11th to 18th Week
similarities of quotes, Purposes outputs
phrases and summaries  Graded Discussion
1. Avoiding Plagiarism  Research objective and
 Write an acceptable summary  Lecture (Online) research problem write up
and a paraphrase 2. Writing a Research
Proposal: The Topic  Lecture (Online)  Research Introduction
 Identify research gap, Proposal
research objective and  Pair-Share  Method of a Proposal
research problem 3. Writing a Research
Proposal: The Introduction  Literary Analysis Essay
 Discussion
 Write a research introduction
4. Writing a Research
 Discussion  Political Analysis Paper
 Write the method of a Proposal: The Method
research proposal  Research Proposal
5. Writing Literacy Analysis
Presentation
 Write a literary analysis essay
6. Writing Political Analysis
 Differentiate a political Paper
science analysis from a
literary analysis paper 7. Academic Presentations

 Write a political analysis

paper

 Illustrate the 3 P`s of

Academic Presentation

 Present a research proposal

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References (Cont`d)

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