Module 5: Evaluating messages and/or images of different

types of texts reflecting different cultures

I.INTRODUCTION:

In this module, we will evaluate messages and/or images of different types of

texts reflecting different cultures.

II.LEARNING OBJECTIVES

At the end of the lesson, the students are expected to:

a. Evaluate multimodal texts critically to enhance receptive (listening,

reading, viewing) skills.
b. Convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global
setting using appropriate registers.
c. Adopt awareness of audience and context in presenting ideas.

III. LEARNING CONTENT

A. TOPIC OUTLINE
Module 4: Evaluating messages and/or images of different types of texts
reflecting different cultures.
Activities
(including Resources and
Schedule & Topic Learning Evaluatio
Materials)
Outcomes n Tools
Asynchronous Synchronous

WEEK 7

 Evaluating a. Evaluate Participate in the Short Quiz

messages multimodal Answer the short synchronous
and/or images texts critically quiz given by the session through
of different to enhance teacher. Google
types of texts receptive
Classroom.
reflecting (listening,
different reading, Reaction
cultures viewing) Write a reaction paper
skills. paper
b. Convey
ideas through
oral, audio-
visual, and/or
 web-based
presentations
for different
target
audiences in
local and
global setting
using
appropriate
registers.
c. Adopt
awareness of
audience and
context in
presenting
ideas.

B. TOPIC DISCUSSIONS
Engaging: Putting things in the right perspective

1. Analyze the advertisement below.

https://
atlantablackstar.com/
2013/11/19/9-racist-ads-commercials-that-promote-negative-images-of-
black-people/5/

What can you say about the advertisement? Write at least 3 sentences in analysing
the advertisement.

B.1. DEFINITION

The Key Concepts of Media Literacy framework serves as a basis for

developing critical understanding of the content of mass media, the techniques used
and the impact of these techniques. Also, the Key Concepts of Media Literacy can be
very helpful in the construction of media texts for different purposes. The term
 “text” includes any form of written, spoken or media work conveying meaning to an
audience. Text may use words, graphics, sounds and images in presenting
information. It may also be in oral, print, visual or electronic forms.

B.2 Discussion
Key Concepts Guide Questions in Media Text Analysis

1. All media messages 1. What is the message of the text?

are “constructed” 2. How effectively does it represent reality?
3. How is the message constructed?

2. Media have embedded 1. What lifestyles, values and points of view

values and points of are represented in the text?
view. 2. Who or what is missing?
3. Each person interprets 1. What message do you perceive from the
messages differently text?
2. How might others understand it
differently? Why?
4. Media have 1. What is the purpose of the text?
commercial, ideological 2. Who is the target audience of the text?
or political interests. 3. Who might be disadvantaged?
4. Who created the text and why?

5. Media messages are 1. What techniques are used and why?

constructed using a 2. How effective are the techniques in
creative language supporting the messages or themes of the
having its own rules text?
3. What are other ways of presenting the
message?

How to evaluate messages and images of different types of text reflecting

different culture?

1. Understand how the specified cultures live.

2. How the people in the specified group communicate each other.
3. Learn the symbolism of their culture.
4. Be aware in every detail such as artifact, language, and symbolism.
What is the importance of evaluating messages?

Evaluating the effectiveness of your message is essential.

Effective messages are simple, specific, structured, and sticky. By asking ourselves
strategic questions, and adapting the message accordingly, we will ensure that
our message is effective, and memorable.

IV. LEARNING ACTIVITIES

PERFORMANCE WORKS

1.Picture analysis

https://

mindspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg

a. Analyze the content of the picture above using the Key Concept Questions
b. Present your image evaluation through an oral presentation. (You should take a
video of yourself while explaining and presenting your analysis about the picture)

V. ASSESSMENT/EVALUATION
Answer the following questions:
1.What are your observations or generalizations on how texts and/or images are
presented?
2.In what ways should media present text/images about various cultures?

REFERENCES:

Purposive Communication, OBE & PPST-Based., Geraldine S. Wakat, PhD.

Published by LORIMAR Publishing Inc. 2018
https://www.slideshare.net/RyanBuer/varieties-and-registers-of-
spoken-and-written-language-200284234

Prepared by:
MS. JANA UNIQUE B. NAPAY
Instructor
Work sheet (Module #5)
Purposive Communication

Name: ___________________________________________________

Yr & Block: __________________________________

Engaging: Putting things in the right perspective

1. Analyze the advertisement below.

https://atlantablackstar.com/2013/11/19/9-racist-ads-
commercials-that-promote-negative-images-of-black-people/5/

What can you say about the advertisement? Write at least 3 sentences in analysing
the advertisement.

PERFORMANCE WORKS

1.Picture analysis

https://

mindspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg
a.Analyze the content of the picture above using the Key Concept Questions
b.Present your image evaluation through an oral presentation. (You should take a
video of yourself while explaining and presenting your analysis about the picture)

V. ASSESSMENT/EVALUATION

Answer the following questions:

1.What are your observations or generalizations on how texts and/or images are
presented?
2.In what ways should media present text/images about various cultures.