RECALIBRATED COURSE SYLLABUS

(TPACK MODEL)

Course Code: GEO1CRM

Course Title : Purposive Communication
Prerequisite(s): None
Credit: 3 Units
No. of hours: 3 hours/Week
Course Description: This course is about writing, speaking, and presenting to different audiences and various purposes. It develops students’ communicative competence and enhances their cultural
and intellectual awareness through multimodal tasks that provide them opportunities for communicating effectively and approximately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly.
LEARNING OBJECTIVES TOPICS and INTENDED LEARNING TEACHING- EQUIPMENT/ ASSESSMENT TASK ALLOCATION OF
OUTCOMES LEARNING TIME
READINGS (Course ACTIVITIES MATERIALS/TOOLS

Content)

1. Develop awareness of
the BC and Criminology
vision, mission and objectives
and relate their relevance to
the course
Vision, Mission, Goal Explain the vision, Community of Inquiry Student’s Handbook Recitation 1 week
and Objectives of the mission, goals and Lecture and class (Google Meet)
school and college objectives of the school discussion
and college

2. Examine the Communication Analyze the nature, Community of Inquiry Audio and/or video clips Quizzes on identifying 1 week
communication processes, principles, elements, and functions (COI) of various media (e.g. elements of
processes, principles, and ethics of verbal and non- Lecture and class commercials, movies, communication (e.g.
and ethics verbal newscasts, etc. sender, message,
discussion
communications in channel, receiver, effect)
various and Texts from newspapers,
multicultural contexts Online Collaborative magazines, journals Quizziz.com
Learning
Group work
3. Analyze how cultural and
global issues affect
communication
Communication and
Globalization
Appreciate the impact of
communication on society
and the world
Class discussion of See “Communicating in a 2 weeks
essay, “Flight from multicultural society and Discussion forum on the
conversation or world” impact of globalization on how
video “Connected but people communicate, and
Article “Flight from vise versa
alone” and “How social
conversation”
media can make history”
Video “Connected but
Online Collaborative alone” in TED talks
Learning
Think-Pair-Share Video “How social media
can make history’

4. Evaluate the use of Local and Global Relate culturally Lecture and class Quizziz.com 2 weeks
culturally appropriate Communication in multi appropriate terms, discussion Films or videos showing
terms, expressions and cultural settings Varieties expressions, and images Exercises on using different speakers from Research and report
images; varieties and and registers of spoken (sensitivity to gender, race, various regions Invitation for people to join
registers of language class, etc.) culturally appropriate
and written language communicating in a cause-oriented events using
Adopt cultural and terms, expressions, and multilingual setting (e.g. various media such as
intercultural awareness and images “Lost in Translation”) email, social media, print
sensitivity in communication See TED talks “Pop and/or electronic
of ideas Online Collaborative culture In Arab world” advertisements
Learning
Break-Out Group
Discussions

ASSESSMENT/EVALUATION
(Online Proctored Exams) 1 hour
Summative Assessment
Formative Assessment
Rubrics
5. Discuss critical reading Evaluating messages Evaluate multimodal texts Community of Inquiry Authentic texts about Invitation for people to join 1 week
and listening and analyze and/or images (e.g. critically to enhance (COI) cultural sensitivity from cause-oriented events using
the content of various pictures, illustrations) of receptive (listening, Lecture and class various media (text various media such as
texts. different types of texts reading, viewing) skills messages; email email, social media, print/or
discussion
reflecting different messages, social media electronic advertisements
cultures (regional, Asian, (Canva, Prezi, Google
Western, etc.) Exercises on analyzing Docs, MS PowerPoint)

1. What is the content of various texts messages, newspaper, Quizziz.com

message? magazine, and journal
2. What is the articles; print and
purpose of the electronic
message? advertisements)
3. How is the Multimodal Model
message Share one’s
conveyed
by the text and/or reflection
image? Questioning
4. Who is the target
audience of the
message?
What other ways of
presenting the message
are there?
6. Demonstrate to the class Communication aids Convey ideas through oral, COI Texts, video/audio clips Oral, audio-visual
on how to prepare audio- and strategies using audio-visual, and/or web Lecture and class from various sources presentations to promote 2 weeks
visual and web-based tools of technology based presentations for discussion cultural values (e.g. respect
presentations. different target audiences in for elders, bayanihan spirit,
local and global settings etc.)
using appropriate registers Online Collaborative (Google Meet, Prezi, MS
Adopt awareness of Learning PowerPoint)
audience and context in Group work
presenting ideas.
Community of Inquiry
(COI)
Exploration-
Information
3 weeks
Exchange Public announcements
Resolution- Apply (audio/video, social media)
New Ideas about disaster preparedness
(Canva, Powtoon, Padlet,
Communication for Create clear, coherent and VoiceThread, YouTube,
Sample texts (inquiry letter,
effective communication Facebook)
7. Compare and contrast various purposes
materials. Community of police reports, political
informative, persuasive
and argumentative
Inquiry (COI) speeches, etc.)
communication Lecture and class
discussion (Google Docs, Prezi) One-minute speech based
Short exercises on current issues
PDF/PPT, (Google Meet)
Community of slidepresentations
Inquiry (COI)

Group Cohesion
Encourage Collaboration

ASSESSMENT/EVALUATION 1 hour
(Online Proctored Exams)
Summative Assessment
Formative Assessment
Rubrics
8. Differentiate the types of or work purposes ( Present ideas persuasively Connectivism Video of “Giving Workplace documents
speeches and public education, business, law, using appropriate language Presentations Worth Written and/or oral
speaking. media, science and registers, tone, facial Lecture and Listening to”, Gordon presentation 3 weeks
technology) expressions, and gestures. Kangas at TEDx Talks Group work
(youtube) (Utilize any web 2.0 tools)
discussion
Sample communication
Independent research materials from different
workplace settings (e.g.
minutes, memo,
requests,
business/technical/
incidents reports, letters)

9.Write and present Communication for Convey ideas through Connectivism Utilization of Web 2.0 Analysis papers 3 weeks
academic papers using Academic Purposes oral, audio-visual tools Academic presentations
appropriate tone, style, presentations for using Blogs
conventions and appropriate registers
reference styles (Google Docs, MS
Lecture and discussion PowerPoint)
 ASSESSMENT/EVALUATION 1 hour

Project-based Assessment
Rubrics

Course Output : Project #1 (Prelim)

Research and Outputs
Project #2 (Midterm)
Oral and Video presentations
Project # 3 (Finals)
Reflections and Self-assessment

Textbooks : Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction. 3rd ed.,
Sage Publication, 2015
Henson, Ronald M., Purposive Communication: Crafting Messages with Intentions, C. & E. Publishing House, Inc.,
2018 Padilla, Mely M., et.al., Communicate and Communicate & Connect!, Mutya Publishing House, Inc., 2018

Web References : http://www.healthknowledge.org.uk/public-health-textbook/organization/5a-understanding-itd/effective-

communication http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?_r=0
https://www.ted.com/talks/sherry_turkle_alone_together
https://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history
https://www.ted.com./talks/shereen_el_feki_pop_culture_in_the_arab_world
http://www.really-learn-english.com/language-register.html
http://www.kwintessential.co.uk/cultural-sensitivity.html
http://creatingmultimodaltexts.com/
https://www.youtube.com/watch?v=nSGqp4bZQY

Classroom Data Privacy

1. Check to see if the app or service has been approved or is specifically designed for education.
2. When handling login information or passwords, put the students' security first.

3. Use a lockscreen to protect student data; don't leave devices unattended; always check share settings; only share with people who have an educational need; don't
store data on flash (USB) drives because they can be stolen or lost; and don't store or download data on a personal device.

4. Check to see who they shared the documents with and what rights each person has (view, edit, or suggest).

5. Use only authorized cloud storage and email services.

6. Use online proctoring in exams to detect cheating and to prevent students from accessing the internet.