I.

COURSE LEARNING PLAN

Time Course Learning Course Content Teaching and Assessment Resources

Frame Outcomes Learning Tasks
Activities
WEEK 1-2 Describe the Lecture and class Quizzes and LCD projector or manila paper
(6 nature, elements, Communication discussion on seatwork on Audio or video clips of various
HOURS) and functions of processes, elements and types identifying elements media
verbal and non- principles and of communication of communication Text from newspapers,
verbal ethics Group work on (eg. Sender, magazines, journals
communication in identifying message, channel, -see
various and elements of receiver, effect) http//promeng.eu/downloads/tr
multicultural communication in aining-materials/ebooks/softsk
contexts. various texts ills/effective-
communicationskills.pdf
WEEK 3 Explain how Communica Class discussion of -Reaction paper LCD projector or manila paper
(3 cultural and global tion and essay, “Flight from and/or discussion See “communicating in
HOURS) issues affect Globalizatio conversation” or forum on the impact multicultural society and
communication n video “connected of globalization on world Video “connected but
Appreciate the but alone” how people alone” in TED talks
impact of communicate and https:/www.ted.com./talks/sher
communication on vice versa ry_tukle_
society and the alone together
world -Video “How social media can
make history”
https://www.ted.com/talks/clay
-Video “Writing a web for
 glpobal
good”https://www.ted.com/tal
ks/gordon_brown
WEEK 4-6 Determine culturally Local and Lectures and class -Quiz and seatwork LCD projector or manila paper
(9 appropriate terms, Global discussion on using on using culturally -Invited students? Speakers
HOURS) expressions, and communicat culturally appropriate terms from different cultures
images (sensitivity ion in appropriate terms, expressions and -Films or videos showing
to gender, rape, multicultura expressions and images; varieties different speakers from various
class, etc.) l settings images; varieties and registers of regions, communicating in a
Adopt cultural and Varieties and registers of language multilingual setting. (e.g.
intercultural and registers language -Research and report “Lost in translation)
awareness and of spoken Class discussion of on various cultural -see TED talks “pop culture in
sensitivity in and written cultural and intercultural the Arab world.
communication of language appropriateness in modes of Dainton, M. & Zelley E.
ideas communicating as communication (e.g (2015). Applying
tackled in words/gestures used communication theory for
film/video in a particular region professional introduction 3rd
Exercise on using or country to show ed. Sage Publications.
culturally respect) and/or Biber, D. & Conrad S. (2009).
appropriate terms, various issues in Register, genre, and style.
expression, and communication (e.g. Cambridge University Press
images use of politically
Interview invited correct words in
speakers students today’s world;
gender sensitivity
through language)
PRELIMINARY EXAMINATION
WEEK 7-8 Evaluate multimodal Evaluating -Lecture and class -Invitation for LCD projector
(6 texts critically to Messages and/or discussion on people to join cause- -Authentic texts about cultural
HOURS) enhance receptive images (pictures, critical reading and oriented events sensitivity from various media
(listening, reading, illustrations of listening using various media (texts messages; email
viewing) skills different cultures -Exercises on such as email, social messages; social media
Convey ideas 1. What is the analyzing content media, print and/or messages
through oral, audio- message? of various texts electronic http:
visual, and/or web- 2. What is the advertisements www.kwintessential.co.uk.cult
based presentations purpose of the ural-sensitivity.html.
for different in local message? http://atlantablackstar.com/
and global settings 3. How is the 2013/11/19/9-racist-ads-
using appropriate message conveyed commercials-promote
registers by the text and/or negative-images-of-black-
Adopt awareness of image? people/3/
audience and 4. Who is the
context in presenting target audience of
ideas the message?
5. What other
ways of
presenting the
message are
there?
WEEK 9- Convey ideas Communica Lecture and class -Oral, audio-visual. LCD projector or manila paper
10 through oral, audio- tion aids discussion on And/or web-based -texts, video/audio clips from
(6 visual, and/or web- and preparing audio presentations to various sources
HOURS) based presentations strategies visual and web- promote cultural -http://
for different target using tools based presentations values (e.g. respect creatingmultimopdaltexts.com.
audiences in local of Group work and for elders etc.)
and global settings technology class discussion on
using appropriate identifying
registers problems with the
 Adopt awareness of research
audience and context presentation in the
in presenting ideas video
WEEK 11- Convey ideas Communication Lecture and class -Public LCD
12 through oral, audio for various discussion on announcements Sample texts (inquiry letter,
(6 visual, and/or web- purposes informative, (audio/video, social police reports, political
HOURS) based presentations 1. To obtain, persuasive media) about speeches, letters of
for different target provide, and argumentative disaster appreciation etc)
audiences in local disseminate communication preparedness http:
and global settings information Lecture and -Editorial about www.omafra.gov.on.ca/emglis
using appropriate 2. To persuade discussion of types environment issues h/rural/facts/03-033.htm.
registers and argue of Speeches and -Formal one-minute http://hplengr.engr.wis.c.edu/
Create clear, public speaking speech based on Prof_comm.pdf
coherent, and (read, memorized, current issues -Lucas, S. (2011). The art of
effective impromptu/ (Extemporaneous) public speaking. NY; McGraw
communication extemporaneous) Hill.
materials Short exercises - Video of “The Most
Present ideas asking for Important Cannot be Said”:
persuasively using information Eddie Calasanz at
appropriate language through inquiry TEDxADMU (youtube)
registers, tone, facial letter or interview
expressions, and response to
gestures queries, incident
Adopt awareness of reports
audience and context
in presenting ideas
MIDTERM EXAM
WEEK 13- Create clear, coherent Communication Lecture and class Workplace LCD projector
14 and effective for work discussion on documents (e.g. -Video of giving Presentations
(6 communication purposes (E.G. effective minutes; memo worth Listening to” Gordon
HOURS) materials healthcare, communication and -Written and/or oral Kangas at TEDx talks
Present ideas education, oral presentations presentation (group (youtube)
persuasively using business and in the workplace reporting) of a -Sample communication
appropriate language trade, law, media, -Analysis of medical materials from different
registers, tone, facial science and different case/business workplace settings (e.g.
expressions and technology) communication proposal/ media minutes, memo, requests,
gestures materials campaign business/technical/incident
Adopt awareness of - Writing exercises proposal/program or reports, letters)
audience and context on communication project proposal for
in presenting ideas in materials for the addressing a health
communicating ideas workplace (e.g. issue/
memo, minutes
etc.)
WEEK 15- Write and present Communication -Lecture and class -Analysis papers LCD or manila paper
18 academic papers for academic discussion on (e.g.) literary - Bullock, R. & Goggin, M.
(12 using appropriate purposes (e.g. communication for analysis, political (2013). The Norton field
HOURS) tone, style, research-based academic purposes science analysis Guied to Writing 3rd edition.
conventions and journal or -Independent paper) and/or W.W. Norton and Company.
reference styles magazine article, research (topic technical papers -http://English 28-
Adopt awareness of etc) proposal, literature -Academic payte.weebly.com.up/uploads.
audience and context review data presentations (e.g. -http://
in presenting ideas gathering) paper presentations pne.people.si.umich.edu/
Convey ideas for a PDF/howtotalk.pdf.
through oral, audio- local/international
visual, and/or web- conference; lecture
based presentations presentations for a
for different target local/ international
audiences in social forum) of analysis/
 and global settings technical paper
using appropriate -Final Project:
registers Multimodal
Advocacy campaign
(print, audio, visual,
web-based)
addressing current
issues tackled in
previous tasks (e.g.)
good governance
responsible
citizenship)
FINAL EXAMINATION

III. COURSE REQUIREMENTS

1. Attendance and active participation in class activities
2. Prelim, Midterm, and Final Examinations
3. Seat works, assignments, reports, reaction papers

IV. EVALUATION AND GRADING SYSTEM

CS EXAM PG MG FG
Preliminary Grade 60 % 40% 100% (CS+EXAM)
Midterm Grade 60 % 40% 100% (CS+EXAM) + PG
2
Final Grade 40 % 60% 100% (CS+EXAM) + MG
2