Republic of the Philippines

Region V
Commission on Higher Education
SOUTHERN MASBATE ROOSEVELT COLLEGE, INC.
Katipunan, Placer, Masbate

COLLEGE OF TEACHER EDUCATION

SYLABUS in GE 5 (PURPOSIVE COMMUNICATION)

First Semester, S.Y. 2022-2023
Course Title : Purposive Communication
Course Code : GE 5
Course Credits : 3 Units

SMRC MISSION:
The Southern Masbate Roosevelt College is committed to the pursuance of providing its students the needed educational qualification at the highest workable level
to meet employment standards in field preferred by its surrounding communities, while conforming with national development efforts in education.

SMRC VISION:
A leading institution in Southern Masbate Roosevelt College that produces graduates that are well-disciplined, responsive, and adaptive to the changing needs of the
employment market of the society as a whole by means of accomplishing the following strategies:
 Updated college curriculum aligned with the k-12 program
 Appropriate selection and training of teachers and staff
 Elevated teacher and student performance through updated monitoring techniques
 Espousing professionalism in all work areas as well as professional of faculty and staff.
 Pursuing community outreach programs
 Attainment of a competitive advantage among educational institution in our area of influence

VISION OF THE COLLEGE:

The college department, in support of the school’s strategic vision and its own aspirations to become a distinctive teacher education college, envisions the
following strategies.
 Adaptation of the CHED-guided college curricula for K-12 graduates
 Efficient monitoring of both teacher and student performance
 Espousing professional upgrade of CTE faculty to address the rapidly growing learners’ needs
 Establish inter-institution linkages for more-rounded academic development of our teacher graduates
 Enhance professional work ethics among its administration and faculty personnel, thereby promoting harmony and enthusiasm in the work area
MISSION OF THE COLLEGE:
 The SMRC College of Teacher Education continues to endeavor as its mission, to prepared and enable its education graduates to achieve the highest possible
qualification levels within the constraints of its capabilities such as costs, thereby satisfying employment qualification requirements while comforting with
government standards for teacher licensure.

CTE PROGRAM EDUCATIONAL OUTCOMES:

The graduates after five (5) years shall become:
 Professionally competent – i.e., licensed, successfully employed in their field, and can work under different circumstances
 Professionally Advanced – pursuing faculty development (masters, or doctorate degree)
 Professionally contributive – participants in community educational development programs

CTE PROGRAM/STUDENT OUTCOMES

Upon completion of the program, the graduates will be able:
 To perform their acquired skills and knowledge in their respective areas of specialization
 To apply the vast range of pedagogical skills needed in their career
 To have participants actively engaged in varied professional/career-directed activities
 To pass at least the pre-board teachers examinations

COURSE DESCRIPTION:
Purposive Communication is about writing, speaking, and presenting to different audience and for various purposes. (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops students’ communicative competence and their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen
disciplines and their future careers as they compose and produce relevant oral, written audio-visual and/or web-based output for various purposes.

COURSE LEARNING OUCOMES:

At the end of the course, the students should be able to:
Knowledge
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affects communication
3. Determine culturally appropriate terms, expression, and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audience in local settings using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expression and gestures
 4. Write and present academic papers, papers using appropriate tone, style, conventions, and reference styles
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

INTENDED LEARNING OUTCOMES TOPICS METHODOLOGY RESOURCES ASSESSMENT

After completing this chapter, the
student is expected to:
 Describe the nature elements and
functions of verbal and non-
verbal communication in various
and multicultural contacts
 Explain how Cultural and global
issues affects communication
 Appreciate the impact of
communication on society and the
world
 Determine culturally appropriate
terms, expressions, and images
(sensitivity to gender, race, class,
etc.)
 Adopt cultural and intercultural
awareness and sensitivity in
communication of ideas.
PRELIM
 Communication ..Lecture and class discussion
processes, principles,
and ethics
..Group work on identifying
 Communication and
globalization
 Local and globalization ..Class discussion of essays
in multicultural settings
 Varieties and registers
of spoken and written
language
 Lecture and class
discussion on using
culturally appropriate
terms, expressions and
images; varieties and
registers of language
 Class discussion of
cultural appropriateness
in communicating as
tackled in film/video
 Exercise on using
culturally appropriate
terms, and images.
on elements and types of
communication
elements of
communication in various
text
“Flight from conversation”
or video “Connected but
alone” and “How social
media can make history”
or “Wiring
 Books ..Quizzes and seatwork on
 Researc identifying elements of
hed communication (e.g.
Material sender, message, channel,
s receiver, effect
 Printed ..Reaction paper and/or
Handout discussion forum on the
s impact of globalization on
how people communicate
and vise- versa
..Quiz and seatwork on using
culturally appropriate
terms, expressions, and
images: varieties and
registers of language
..Research and report on
various cultural and
intercultural modes of
communication (e.g.
words/gestures used in a
particular region or
country to show respect)
and/or various issues in
communication(e.g. use of
politically correct words
in today’s world; gender
sensitivity through
language)
  Interview invited
speakers/students
After completing this chapter, the MIDTERM
student is expected to;  Evaluating messages  Venn Diagram  Invitation for people
 Evaluate multimodal text critically and/or images of  Think Pair Share to join cause -
to enhance receptive (listening, different types of texts oriented events using
reading, viewing) skills. reflecting different various media such as
cultures email, social media,
 Convey ideas through oral, audio - 1. What is the print and/or electronic
visual, and/or web - based message? advertisements
presentations for different target 2. What is the purpose
audiences in local and global of the message?
settings using appropriate registers 3. How is the message
conveyed by the
 Adopt awareness of audience and text and/or image?
context ideas 4. Who is the target
audience of the
message?
5. What other ways of
presenting the
message are there?

After completing this chapter, the SEMI-FINAL …Lecture and class discussion
student is expected to;  Communication aids on preparing audio visual and  Oral audio-visual
 Convey ideas through oral, audio- and strategies using web-based presentations and/or web-based
visual, and/or webbased tools of technology …Group work and class presentations to
presentations for different target  Communication for discussion on identifying promote cultural
audiences in local and global various purposes problems with the research various (e.g., respect
settings using appropriate registers 1. To obtain, provide, presentation in the video for elders, bayanihan
and disseminate …Lecture and class discussion spirit, etc.)
 Adopt awareness of audience and information on informative persuasive
context in presenting ideas 2. To persuade and and argumentative  Public Announcement
argue communication (audio/video, social
 Convey ideas through oral, audio- …Lecture and discussion of media) about disaster
visual, and/or web-based Types of Speeches and preparedness
presentations for different target Public Speaking (Read,
audiences in local and global Memorized,  Editorial about
settings using appropriate registers impromptu/extemporaneou environmental issues
s) Formal One-minute
 Create clear, coherent and …Short exercises; asking for Speech based on
 effective communication materials
 Present ideas persuasively using
appropriate language registers,
tone, facial expressions and
gestures
 Adopt awareness of audience and
context in presenting ideas
After completing this chapter, the
student is expected to;
 Create clear, coherent and
effective communication materials
 Present ideas persuasively using
appropriate language registers,
tone, facial expressions, and
gestures
 Adopt awareness of audience and
context in presenting ideas
 Write and present academic papers
using appropriate tone, styles,
conventions and reference styles
 Adopt awareness of audience and
context in presenting ideas
 Convey ideas through oral, audio-
visual, and/or webbased
presentations for different target
audiences in local and global
settings using appropriate registers
information through
inquiry letter or interview,
response to queries,
incident reports
FINAL …Lectures and class
 Communication for discussion on effective
work purposes communication and oral
 Communication for presentations in the
academic purposes workplace
…Analysis of different
communication materials
…Writing exercises on
communication materials
for the workplace (e.g.
minutes, memo, requests,
business/technical/
Incident reports, letters)
…Lecture and class discussion
on communication on
communication for
academic purposes
…Independent research (topic
proposal, literature review,
data gathering, data
analysis)
current issues
(Extemporaneous)
…Work place documents (e.g.
minutes, memo)
…Written and/or oral
presentation (group
reporting) of a medical
case/business
proposal/media campaign
proposal/program or
project proposal for
addressing a health
issue/problem (using
communication aids and
strategies-tools of
technology)
…Analysis Papers (e.g.,
literary analysis, political
science analysis paper)
and/or Technical Papers
(for journal article or
magazine article) on
political, social, cultural,
economic or health,
environment issue
…Academic Presentations
(e.g., paper presentations
for a local/international
conference, lecture
presentations for a
local/international forum)
of analysis/technical paper
 …Final project Multimedia
advocacy campaign (print,
audio, visual, webbased)
addressing current issues
tackled in previous tasks
(e.g., good governance,
responsible citizenship,
disaster preparedness,
preservation, poverty
reduction, etc.)

GRADING SYSTEM:

Prelim Exam 25% Semi-Final Exam 25%

Midterm exam 25% Final Exam 25%
Attendance 5% Attendance 5%
Performance 25% Performance 25%
Activity/Outputs 20% Output 20%

Prepared by;
MARICAR L. YTANG
Instructress
Noted:
ROLANDO D. BIANZON
CTE Dean
Approved:

FRANCISCO B.
DECORION
SMRC Director