Date: August 25,2021

Subject: Purposive Communication

Year & Section: BSBA2B
Time: 4:00 - 5:30

Activities
 Checking of attendance
 Orientation on General School Rules Policies

 Presentation of the outline / syllabus of the lesson

CONCEPCION HOLY CROSS COLLEGE

Minane Concepcion, Tarlac

GENERAL EDUCATION DEPARTMENT (If the subject is major align it with the program)
First Semester 2021 – 2022

Course Syllabus in PURPOSIVE COMMUNICATION

SCHOOL PHILOSOPHY
Concepcion Holy Cross College believes in the holistic development of individuals by providing quality education through active participation in the
teaching-learning process.

COLLEGE VISION
To become a God-centered learning institution focused on holistic education that forms and educates individuals to become conscious, competent,
compassionate, and committed persons towards the development of a just and humane society.
 COLLEGE MISSION
Concepcion Holy Cross College is an institution for academic and values formation offering relevant, learner-centered, and values-oriented programs that
produces competent persons of character in the service of society.

CORE VALUES
*Competence *Holistic Education * Compassion * Commitmen

PROGRAM: GENERAL EDUCATION

PROGRAM CHAIR: DR. AGNES A. TAGUINES
COLLEGE DEAN: DR.LYLANI S. CLARO
COURSE CODE: GEC 103
COURSE TITLE: PURPOSIVE COMMUNICATION
COURSE CREDIT: 3 UNITS
PRE-REQUISITE (S): NONE
NAME OF PROFESSOR: IMENA R. SESE
SCHEDULE & ROOM T-TH 4:00-5:30, W-F 9:00-10:30
ASSIGNMENT:
COURSE DESCRIPTION:

 Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes(CMO 20S2013).
 Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness
through multi modal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global
context. It equips student with tools for critical evaluation of a variety of texts and focuses on the power of language and impact of images to emphasize the
importance of conveying messages responsibly . the knowledge, skills, and insights that students gain from the course may be used in their other academic
endeavors ,their chosen disciplines , and their future careers as they compose and produce relevant oral, written, audio visual, and/or web-based output for
various purposes.
COURSE OBJECTIVES:
 Describe the nature , elements, and functions of verbal and non-verbal communication in various multicultural contexts .
 Explain how cultural and global issues affects communication.
 Convey ideas through oral audio-visual and/or web-based presentations for different target audiences in local and global settings using
appropriate registers.
 Write and present academic papers using appropriate tone, style, conventions, and reference styles.
 Adopt cultural and intercultural awareness and sensitivity in communication of ideas and
 Appreciate the impact of communication on society and the world .

PRELIMINARY
COURSE OUTLINE
TOPICS COMPETENCIES/OUTCOME DETAILED ACTIVITIES
Weeks & Hours

 Orientation  Describe the nature ,elements, and Lecture

Week 1
 Communication processes , functions of verbal and non-verbal Class discussion
(3hours)
principles, and ethics communication in various and
multicultural contexts
 Explain how cultural and global Class discussion
issues affect communication Conversation
 Appreciate the impact of
 Communication and globalization
communication on society and the
world
Week 2
 Determined culturally appropriate
(3hours)
terms,expressions, and images Lecture
 Local & global communication in
 (sensitivity to gender race class,
multicultural settings
etc.) class discussion
 Varieties & registers of spoken and
 Adopt cultural awareness and
written language
sensitivity in communication of
ideas
 Evaluating messages and/or
images of different types of texts  Evaluate multi modal texts critically
reflecting different cultures to enhance receptive
1. What is the message? (listening,reading,viewing) skills
2. What is the purpose of the  Convey ideas through oral,audio-
Lecture
Week 2 message? visual and/or web-based
Class Discussion
(3hours) 3. How is the message conveyed by presentations for different target
Sharing of ideas
the text and/ or image? audiences in local and global
4. Who is the target audience of the settings using appropriate registers.
message?  Adopt awareness of audience and
5. What other ways of presenting the context in presenting ideas.
message are there?
  Convey ideas through oral,audio-
visual and/or web-based
presentations for different target
Lecture
Week 3  Communication aids and audiences in local and global
Conversation
(3hours) strategies using tools of technology settings using appropriate registers.
Class discussion
 Adopt awareness of audience and
context in presenting ideas in
communicating ideas.
 Convey ideas through oral,audio-
visual and/or web-based
presentations for different target
audiences in local and global
 Communication for various
settings using appropriate registers.
purposes
 Create clear, coherent, and effective Lecture
Week 4-5 1. To obtain, provide, and disseminate
communication materials. Class discussion
(6 hours) convey ideas information
 Present ideas persuasively using Sharing of ideas
2. To persuade ang argue
appropriate language registers,
tone, facial expressions and
gestures.
 Adopt awareness of audience and
context in presneting ideas.
Week 6
Prilim Exam Prelim Exam Prelim Exam
(3hours)
 Create clear, coherent, and effective
communication materials.
 Present ideas persuasively using
appropriate language registers,
Week 7 Communication for work purposes Lecture
tone, facial expressions and
(3 hours) ( healthcare) Presenting of ideas
gestures.
 Adopt awareness of audience and
context in presenting ideas in
communicating ideas.
Week 8 Communication for work purposes  Create clear, coherent, and effective Lecture
(3 hours) (business and trade) communication materials. Class discussion
 Present ideas persuasively using Presentation of ideas
appropriate language registers,
tone, facial expressions and
gestures.
  Adopt awareness of audience and
context in presenting ideas in
communicating ideas
 Create clear, coherent, and effective
communication materials.
 Present ideas persuasively using
appropriate language registers, Lecture
Week 9 Communication for work purposes
tone, facial expressions and Class discussion
(3 hours) (law)
gestures. Written output
 Adopt awareness of audience and
context in presenting ideas in
communicating ideas
 Create clear, coherent, and effective
communication materials.
 Present ideas persuasively using
Lecture
appropriate language registers,
Week 10 Communication for work purposes Written output
tone, facial expressions and
(3 hours) (media) presentation of output
gestures.
 Adopt awareness of audience and
context in presenting ideas in
communicating ideas
 Create clear, coherent, and effective
communication materials.
 Present ideas persuasively using
appropriate language registers, Lecture
Week 11 Communication for work purposes
tone, facial expressions and Class discussion
(3 hours) Science and Technology)
gestures. written works
 Adopt awareness of audience and
context in presenting ideas in
communicating ideas
Week 12
Mid Term Exam Mid Term Exam Mid Term Exam
3 hours)
Week 13 Communication for academic  Write and present academic papers Lecture
(3 hours) purposes(e.g. research-based journal using appropriate tone , style, Class discussion
or magazine article) conventions, and reference styles. Research topic proposal
 Adopt awareness of audience and
context in presenting ideas.
 Convey ideas through oral, audio-
 visual and/ or web-based
interpretations for different target
audiences in local and global setting
using appropriate registers.
 Write and present academic papers
using appropriate tone , style,
conventions, and reference styles.
 Adopt awareness of audience and
Week 14 context in presenting ideas.
Communication for academic purposes Gathering data
(3 hours)  Convey ideas through oral, audio-
visual and/ or web-based
interpretations for different target
audiences in local and global setting
using appropriate registers.
 Write and present academic papers
using appropriate tone , style,
conventions, and reference styles.
 Adopt awareness of audience and Data analysis
Week 15 context in presenting ideas.
Communication for academic purposes
(3 hours)  Convey ideas through oral, audio- Gathering data
visual and/ or web-based Data analysis
interpretations for different target
audiences in local and global setting
using appropriate registers.
 Write and present academic papers
using appropriate tone , style,
conventions, and reference styles.
 Adopt awareness of audience and
Week 16 context in presenting ideas.
Communication for academic purposes Presentation of written output
(3 hours)  Convey ideas through oral, audio-
visual and/ or web-based
interpretations for different target
audiences in local and global setting
using appropriate registers.
Week 17 Communication for academic purposes  Write and present academic papers Submission of output
(3 hours) using appropriate tone , style,
conventions, and reference styles.
 Adopt awareness of audience and
 context in presenting ideas.
 Convey ideas through oral, audio-
visual and/ or web-based
interpretations for different target
audiences in local and global setting
using appropriate registers.
Week 18
Final Exam Final Exam Final Exam
(3 hours)

COURSE POLICIES
&GUIDELINES:

1. Policies, procedures and standards shall apply as per Student Handbook and CHCC Administration memos. 
2. All classes, lecture and discussions will be conducted via online using the Concepcion Holy Cross College Learning Management System (LMS) - the CHCC Flex-Ed
and other available social media platforms such as google suite, google drive, zoom, and the like.
3. Students shall follow proper netiquette at all times. Cyber bullying, yelling, teasing, use of foul language and the like will not be tolerated. Proper decorum such as
courtesy, wearing of decent attire (no sandos and sleeveless) shall be observed especially during online class.
4. All participants/members of the class are aware and they agree that the proceedings of the online class are recorded for archiving and administrative purposes.
5. The instructor will provide soft copy of lessons, reading materials and self-study module downloadable in the CHCC-Flex-Ed
6. From time to time, students will be asked to participate in the online discussions. The students’ final grade will depend heavily on class participation, and on the
quality of submitted assigned tasks/activities, pre-assessment and post assessment.
7. All tests are to be taken on scheduled dates. Special examinations may be given only for highly justifiable reasons.
8. Course requirements should be submitted on time. Late requirements shall be accepted at the discretion of the instructor and if accepted, will be given demerits.
9. Cheating and plagiarism are unacceptable academic behaviors. Any student caught cheating during an examination will get a score of zero for that particular
examination. Any student caught plagiarizing will automatically be given a failing grade in the subject.
10. Students are expected to give their best effort in studying the subject.

COURSE REQUIREMENTS:
A. Compilations of the topic discussed (lecture)
B. Compilation of quiz papers
C. Compilation of written works/outputs
ASSESSMENT/EVALUATION:

PRELIM MIDTERM FINAL

A. TERM EXAMS 40% A. TERM EXAMS 40% A. TERM EXAMS 40%

B. CLASS PARTICIPATION; ONLINE 20% B. CLASS PARTICIPATION; & ONLINE 20% B. CLASS PARTICIPATION; & ONLINE 20%
ACTIVITIES ACTIVITIES 40% ACTIVITIES 40%
C. WRITTEN WORKS 40% C. WRITTEN WORKS C. WRITTEN WORKS

TOTAL 100% TOTAL 100% TOTAL 100%

GRADING SYSTEM:

Prelims 30%
Midterm 30% WHERE PASSING MARK IS: 75 / 3.00
Final 40%
_____
FINAL GRADE: 100% PASSING RATE: 60%

REFERENCES:

Madrunio R. and Martin P. (2018). Purposive Communication Using English in Multilingual Contexts. Quezon City: C&E Publising, Inc.
Habermas, J. (1984). The theory of communicative action (Vol. 1, p. 100). Boston, MA: Beacon Press.
McLean, S. (2005). The basics of interpersonal communication (p. 14). Boston, MA: Allyn & Bacon.
Vocate, D. (Ed.). (1994). Intrapersonal communication: Different voices, different minds. NJ: Lawrence Erlbaum.
Wood, J. (1997). Communication in our lives (p. 22). Boston, MA: Wadsworth.
Communication: The Art of Communicating and How to Use It Effectively:
Janse (2019)Berlo’s SMCR Model of Communication https://www.toolshero.com/communication-skills/berlos-smcr-model-of-communication
https://www.leadershipahoy.com/downward-communication-what-is-problems-how-to-use/
https://www.leadershipahoy.com/downward-communication-what-is-problems-how-to-use/
https://ifioque.com/miscellaneous/horizontal_communication
https://www.communicationtheory.org/
https://www.thoughtco.com/what-is-communication-1689877
https://courses.lumenlearning.com/wm-businesscommunicationmgrs/chapter/verbal-and-
https://open.lib.umn.edu/businesscommunication/chapter/1-3-communication-in-context/
https://images.app.goo.gl/ntvKK6AydcqBzQBJ9
https://images.app.goo.gl/JEoBpFXxrBYiFp139
https://images.app.goo.gl/sZKCkfDbc1Eg1dyC6
Janse (2019)Berlo’s SMCR Model of Communication https://www.toolshero.com/communication-skills/berlos-smcr-model-of-communication
https://images.app.goo.gl/BBZjjYVwVwF3Munv8
https://en.wikipedia.org/wiki/David_Berlo
https://images.app.goo.gl/LJw6ioN8Hn9s1KD67
https://images.app.goo.gl/nQzMSPy9ynCxWbZ27
https://images.app.goo.gl/13FcfqB44N7PTtWu8

CHCC Learning Management System:

CHCC FLEX-ED
http://flexed.chcc.edu.ph/

Prepared by: Reviewed by: Noted by:

IMENA R. SESE DR.AGNES A. TAGUINES DR. LYLANI S. CLARO - DELA CRUZ

Instructor Program Chair, Education College Dean

Approved by:
 DR. RAQUEL T. STA. INES
President

 Lesson Proper/Lecture:
Topic 1. Communication Processes,Principles and Ethics
Motive Questions:
1.What is communication process and principles?
2.What are the principles and ethics of communication?
3.What are the 4 ethical principles of communication?
4.What are the basic principles of communication process?
5.What are the 7 principles of communication?
6.What are the six principles of communication?
7.What are the 5 principles of communication?
8.What are the 3 principles of effective communication?
9. What is principle of human communication?
10. What is purpose of communication?
11. What are the types of communication?
12. What is communication explain principles of communication?
13. What are the elements and levels of communication processes?
14. Why is principle of communication important?
 What is communication process and principles?
Many definitions describe communication as a transfer of information, thoughts or ideas to create
shared understanding between a sender and a receiver. Basically, the communication process involves a
sender, receiver, message, channel and feedback. ...
http://www.intstudentsup.org › communicating › effective

 What are the principles and ethics of communication?

PRINCIPLES OF ETHICAL COMMUNICATION  Advocate truthfulness, accuracy, honesty, and
reason as essential to the integrity of communication. Endorse freedom of expression, diversity of
perspective, and tolerance of dissent to achieve the informed and responsible decision making fundamental
to a civil society.

See ttps://www.slideshare.net › AkshayKumar409 › ethical-c.