GTS"Technology,"Innovation"and"Automation

11"Aug"2016

Driving"Innovation"with"GTS"
APMaaS Game"Changer

Document" number"1.0
©"2016" IBM"Corporation
Agenda

! Application"Performance"Management"Overview

! GTS"Application"Performance"Mgmt as"a"Service"/"Roadmap

! IBM"Application"Performance"Management

! AppDynamics

! Where"to"find"more?

2 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 Application" Performance"Management"Overview"
Applications+are+becoming+increasingly+hard+to+manage+and+instrument+as+they+evolve+into+a+complex+
distributed+and+multi7tier+layer.+Application+Performance+Management+(APM)+is+the+answer+to+this+
challenge+by+monitoring+and+managing+the+performance+and+availability+of+software+applications+and+
key+transactions.+
End User

Application Team
Infrastructure Team

”Application+is+slow”
”Nothing+wrong+from+an+app+
standpoint” ”No+issues+with+
infrastructure”
”Infrastructure+issue”
”App+issue”

3 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 Application" Performance"Management"Dimensions
Five+domains defined by Gartner (APM+framework).+It+is a+double digit market (~US$+19B)+that+is+growing+on+
a+double+digit+rate.+IBM+GTS+is+enabling+two+standard+solutions:+IBM+APM+(evolution+of+ITM+V6)+and+
AppDynamics

• Synthetic • Topology • User Transactions

Robots
• Bottom Up / Down • URL
• Multiple
protocols • Monitor Apps • Grouping

• End to end
Runtime
End User Application Business"
Experience" Transactions
Architecture

• Middleware • Capacity

• Database • SLA mgmt

• Runtime • Performance

Deep Dive
Component Analytics and
Reporting
Monitoring

4 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"Application"Performance"Management"as"a"Service
APMaaS will be a+tier within M&EaaS (Monitoring and Event Mgmt as+a+Service)+consumable aaS service.+

Digital0Business0
Transformation0 Solutions Customer)facing0Solutions Business0 Par tner0Solutions Workforce0Enablement0Solutions
Leveraging" IT"services" via" integrated0 APIs

Service0 Catalog APIs

Consumable0 IT0Services Integrated0Service0 Management0 e.g."ICD/SCCD," GIAMA,"ITM,"ITCAM,"TDW,"TADDM,"SIEM,"IEM(SC/LM),"Netcool,"GSMA – IMI modular services"

&0Applications
LeadingUe dg e" capabilities" supplied" by" a"rich" Brokerage0 Services0 – Aggregation,"Comparison,"Policy,"Cost Management"
ecosystem of" providers," all" accessible"
via" self)service
Provisioning,0 Orchestration0 &0Application0Deployment Services0 e.g."ICO,"VMware"vRealize," UCD,"Heat,"Chef,"Puppet
Empowering" leaders" to"rapidly" plan," select"
and" consume" services—from0 any0 provider,0
always0 within0policy Modular0IT0 Applications
Run" by"knowledgeable0 experts0 using0 Services
proven0 best)practices,0 honed" across" Compute0 aaS Storage0 aaS Network0 aaS Resiliency0 Security0 aaS IBM App IBM App
thousands" of"engagements Iaas,"PaaS,"SaaS e.g."easyUtiering e.g."SDN"aaS aaS e.g."Identify, e.g."Commerce" on" e.g."Box"@"IBM
Pay as"you go Deduplication," thin e.g."Backup" aaS Protect,"Respond" aaS Cloud
DBaaS,Middlewareaa provisioning," ILM
S M&E0aaS Vendor0aaS Vendor App Client App
Analytics)aaS Mobility0 aaS DevOps0 aaS
Cognitive)aaS e.g."Mac"at"Work e.g."BlueMix e.g."Other" e.g."Salesforce
Services Services
e.g."Pasir," OAP,"BAS

*aaS Fulfillment and0Management0Integration Platform0(details on0next page)

Platform
Analytics Automation DevOps
ITaaS Platform Cognitiv
&0Hybrid0Cloud0 Infrastructure e

A"robust," flexible" platform" and" infrastructure" Infrastructure Platforms0– Software0 Defined Environments (SDC,0SDS,0SDN)
built" on standardized0 architecture
Deployed" as" a"software0 defined0 environment IBM Cloud
that" simplifies0 hybrid0 cloud0implementatio n" Traditional On)premises IT On)premises Private Public Vendor0 Public
ClientUbased Hybrid
and" management Private Cloud Bluemix (PaaS) Cloud
Perpetually0 being0optimizing0through"
ClientUbased SoftLayer (IaaS) e.g. AWS, A zure,"Etc.
advanced" analytics," automation" and" cognitive" CMS (Managed)
5
technologie s

5 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 Monitoring"&"Event"Management"asUaUService"(M&EaaS)
M&EaaS:
• Orchestration"&"Provisioning"of"APMaaS subscription,"enabling"GTS"best"practices"and"Automated"Agent"deployment
• Addition"of"Netcool0Event0Management0which"enables"full$integration$with$IBM$Service$Management$tools"and"processes

• Provisioning"of"APM"subscription/"OnU
Premise"instances
• Provisioning"of"Netcool"Instance • Faster"OnUboarding"of"
• Provisioning"of"Netcool"Services"U AutoU accounts
Ticketing,"AutoUNotification"&"Dynamic"
Automation"integrations

• Event"Analytics"(NOI)"&"Event" • Fastest"possible"adoption"of"
Correlation new"functions"&"features,"
• Automated"Agent"Deployment through"DevOps0&0
• SelfUService"vehicle"for"GTS"users"&" Continuous0Delivery
IBM"customers"to"manage"Monitoring"
and"Event"Management

• Centralized"M&E"Infrastructure • Reduced"TCO"due"to"
• Centralized"Support"Model reduced"License,"
Infrastructure"&"Support"Cost

M&EaaS WIKI:""https://w3)connections.ibm.com/wikis/home?lang=en#!/wiki/W9c03c3f8bfd2_4dca_9f79_ed8451af12fb

11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

M&EaaS Framework"

7 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"Application"Performance"Management"as"a"Service"Roadmap

TARGET
GTS Clients IBM Clients

MarU2016 1Q16 2Q16 3Q16 4Q16

APM0 STAGE00 APM0 STAGE01 APM0 STAGE02 APM0 STAGE03 APM0 STAGE04
(as)is0APMaaS) (GSMA0 content) (revolution) (revolution) (revolution)

• Publish( Guidance(&( • Develop( best(practices( for( • “Application( Oriented”(

• GTS(Standards( enforcement( • Integration( with( M&EaaS applying( IBM(APM( on( a(( Enablement( through(
Standards( Documentation(( at(APMSaaS
for( Application( Monitoring( platform( for(enablement( &( DevOps(context( APMSaaS interface(
(TWPs( and( GDA+) provisioning(
• Dynamic(Threshold(new)(
• Application( Diagnosis( (AD)
• Log(Analyzer(new)
• Offering( becomes(available • Integration( with( GTSaaS
Application* Monitoring:
• Transaction( Monitoring,( End( • Additional( orchestrations(
User( Monitoring • Pilot( on( four( accounts((GTS( capabilities( /( APIs • Identity(simplification
• Predictive( Insights and( IMI) •Blue( pages(
• Notification integration
• Automated( Agent(
• Automated( Agent( Deployment(wave( 1 • Full( Agent( Orchestration
deployment( pilot

• MultiRtenant( ESA( risk(

• Additional( agents( (SAP( assessment( for(IBM(APM(
Netweaver transaction( and( AppDynamics
tracking)

• Integration( with( Operational(

Analytics( on( SaaS

Outcome*/*Value:
Outcome*/*Value: Outcome*/*Value: Outcome*/*Value:
1)(Enable( GTS(to(deliver( APMaaS 1) Offering( becomes( 1) DevOps(and( APM( best( 1) Integration( with( GTSaaS
consistently( to(GTS((Clients
available( on( IMI practices Portal
• IBM(APM( cookbook(is(
released(
2) Pilots( completed(with( 2) Automated( agents( 2) Agents( and( SaaS(
• GDA+(APM( solution( agent(deployment( deployment subscriptions( orchestration
becomes(available
prototype
3) Application( Performance(
Diagnosis

4) Multi( tenant( ESA(risk(

assessment( is( completed

Milestone

8 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"Application"Performance"Management"Client"Introduction
GTS+is introducing APMaaS as+a+PoC (Proof of Concept)+to Delivery+Project+Executives,+Chief
Architects,+Client Application Owners,+Client I/T Leaders and Client LOB+ownersY+The+initial message
is to help+their clients to have a+better end user experience on their applications OR+during a+critical
situation involving complex application performance+issues.+Our goal is to showcase IBM+APM+on SaaS

Client Learning" Value

Deployment
Approval Period Assessment
Vary per+industry 16+hours+(SaaS) 1+day to 2+weeks 2+weeks

Total+PoC timeline is no+more+than 4+to 5+weeks long

9 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"IMI"Application"Performance"Management"Managed"Services"Tiers
Service0Tiers Deliverable
Train"Application"owners"on"usage"of"
APM"Tool " End"user"
Enable Application experience
Determine"Application"monitoring" " Analytics
Owners metrics

Basic"App"monitoring"&"performance"
reporting
" Faster"
Enable Application problem"
Monitoring Configure"APM"Tools"to"monitor"
application resolution

Manage"and"Monitor"APM"Controller"&"
Agents
" Manage"
Deploy"agents/extensions Application"
Availability
Build & Manage APM Tool
Install"APM"Tool

10 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"Application"Performance"Management"Benefits"/"Client"Value
As+application and infrastructure needs to quickly react to the end7users demand and functional
expectation,+traditional resource monitoring is simply not good enough to deliver a+high+value for+
clients.+GTS+needs to move+to the application performance+management+domain.

Value IBM0 Client

Reduction in"MTTR"for"performance"issues X X

Optimization on FTEs#"for"problem determination X

Outage avoidance X X

Decrease in"hours"to perform problem management"/"post" X

mortem
Improvement on time"for"release"management"cycles / X X
server"scalling dynamics
Reduction in"false"positive"alerts by dynamic baseline /" X X
threholds
Time"to Market"/"Transformation (SaaS) X X

11 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 IBM"Application" Performance"Management"Architecture"Overview
IBM+APM+today is delivery+as+a+SaaS or On7Premise hosting.GTS priority is to drive+SaaS adoption to
clients as+it+reduces the total+cost of ownership improving time+to market.+The+SaaS hosting is delivered
from Softlayer data+centers+(Dallas,+Washington+and Amsterdam)

Key+new+components:
# APM+UI
# Hybrid Gateway
# Integration Gateway
# Predictive Insights+Engine
# IBM+Web+Site+Monitoring

12 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 IBM"Application" Performance"Management"Demo
Click"
Application" graph"and"
overview Some"
drill"down" transaction"
shows"end" for"details
types"are"slow"
user"
or"failing."
experience"
issues

Click"worst"transaction"
type"to"drill"down

This"
Lots"of" transaction"
failed/slow" type"has"
transaction" definitely"
instances" problems
for"this" Scroll"
transaction" down"to"
type." look"at"
transaction"
instances
Click"worst"transaction"
instance""to"drill"down

User"can"
see"the"
transaction" See"the"exact"
flow"and" Scroll" steps"with"
where"are" down"to" issues
the"issues look"at"
transaction"
sequence
11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation
 AppDynamics"Architecture"Overview
Application Topology

End User Response+Time

14 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 GTS"Application"Performance"Management"as"a"Service
Solution"Selection"Guiding"Principle
? Lead"with IBM0APM0as"the first priority then with AppDynamics

Decision Principles:
1) Client mandate

2) Missing mandatory &$immediate feature/function in"one or other for"the given

customer engagement

3) Critical situation U whichever solution can be deployed quickest U considering the

following:"correct versions,"covered platforms and the ability to deal with install base"aka
"brownfield”

4)0Cost U in"general"this will always be a"factor right now the variables impacting cost is:"
maturity/complexity of each of the solutions (upgrades,"roadmap items,"standard"delivery"
models)"

5) Delivery0capability sign off"U GSAR"collateral,"cost models,"training,"ACB"review etc.

15 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 Where"to"find"more?

• GTS"APMaaS IMI"Engagement Process

https://w3Uconnections.ibm.com/wikis/home?lang=enU
us#!/wiki/Wcb834546f3e4_44ad_9f77_c3e8f555fa8d/page/GTS%20APM%20IMI%2
0Managed%20Services%20Engagement

• GTS"SMO"APM"Wiki
https://w3Uconnections.ibm.com/wikis/home?lang=enU
us#!/wiki/Wcb834546f3e4_44ad_9f77_c3e8f555fa8d/page/Application%20Performa
nce%20Management

• IBM"APM
http://www.ibm.com/middleware/usUen/knowledge/itUserviceU
management/applicationUperformanceUmanagement.html

• AppDynamics
https://www.appdynamics.com/

16 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

 BACKUP

17 11"Aug" 2016 IBM"Proprietary ©"2016" IBM"Corporation

Introduction0 to0Integrated0 Managed0Infrastructure0 (IMI)
Integrated0managed0infrastructure0Services0(IMI)0
IMI"is"globally"announced"GTS"offering"providing"design,"build,"
migrate"and"run/manage"Infrastructure"services"across"
Enterprise"IT"(traditional"and"cloud"ecosystems)"
Infrastructure
management + Cloud0 stack

! Management
! Monitoring
Features" ! Reporting
! Catalogue"based,"modular"services"across"all"technology"
stacks

! Automation"driven"build,"orchestration"and"management

! Utility"consumption"model"– Pay"as"you"go Traditional"IT Private"clouds SoftLayer® Public"clouds

Client0premises
! Fixed"cost,"globally"announced"offering

Design Build"&"Migrate Manage

! Enterprise IT"Infrastructure" ! Cloud"implementation ! Base"and"advanced"packs"to"select"
strategy"and"design from"
" Modular
! Align" business"strategy"with" " Flexible ! API"Level"integration" with"all"major"
Infrastructure"design " Customizable Public"Cloud"
! Software"Defined"Data"Centre " Public"cloud"and"OnUPremises"solutions" ! Consumption"based"billing
and"security"strategy" are"supported

18 ©"2016" IBM"Corporation
IMI"delivers"capabilities"to"design,"build"and"manage"your"enterprise"
IT"environment"end"to"end

Modular0 Application0 Broad0platform0 Global0talent0and0

flexibility visibility support reach

Adapt"to"rapidly"changing" Anticipate"problems" Integrate"and"manage"across" Optimize"performance"

business"demands"by"adding" and"keep"business"running" heterogeneous"platforms"via"a" continuously"with"aroundUtheU
modular"services"instantly"as" strong"with"comprehensive" single"pane"of"glass clock"vigilance"and"a"global"
needed infrastructure"visibility presence"

Rapid0innovation0 Advanced0automation00and0 Automated0orchestration

platform cognitive0learning

Deploy,"provision"and"
Design,"launch"and"manage" Gain"predictable"and"repeatable" manage"the"entire"
innovative"new"solutions"at" outcomes" solution"with"agility"
the"speed"of"business every"day,"every"time"with" using"an"extensive"
powerful" library"of"patterns
©"2016" IBM"Corporation
autonomics"
 IMI"Resources"&"Sales"Contacts"
Key0IOT Sales0Leaders0
North"America Dan"Perlick
Key0Global0Contacts0
Europe Isabelle"Duvernoy
IMI Global"CoC gtsimiglobal@in.ibm.com
Latin America Rodrigo"Schiavon
Global"Presales"Lead Saurabh Bhide
sabhide1@in.ibm.com Middle"East"and"Africa Mark"Hare
Offering"Manager Satya Pr Chinnam Asia"Pacific Shirish Joshi
satyachi@in.ibm.com
Greater"China"Group Jing"Yi Li
Japan Takeshi"Ohuchi

! SalesOne0– Sales0Assets
− https://w3)03.sso.ibm.com/services/salesone/default.wss?pagefrag=/Global/html/managed_svcs.html
! Integrated0Managed0Infrastructure0(IMI)0– SalesOne0Offering0Kit
– https://w3)03.sso.ibm.com/services/salesone/sosf/dyno.wss?oid=605
! Engage0Global0 team0to0assist0with0opportunity0
− Drop"a"line"to"GTS0IMI0Sales0and0Solutioning Support/Contr/India/IBM0 (gtsimiglobal@in.ibm.com)
! IMI0Community0(Offering,"technical,"process,"etc."information"&"collateral"links)"
− https://w3)connections.ibm.com/communities/service/html/communitystart?communityUuid=fa6660cb)
c017)4c04)9550)21e3f6e4e260
! IMI0recorded0training0modules
! http://ibm.biz/IMIEducation
! IMI0References
! http://w3)01.ibm.com/sales/ssi/cgi)bin/ssialias?infotype=CR&subtype=NA&htmlfid=0CRDD)
20
20 9NE6R8&appname=crmd
03"May"2016 IBM"Proprietary ©"2016" IBM"Corporation
 Where"to"find"more"information

• GDA+"solution buildling blocks

https://w3.gsar.ibm.com/services/gsar/gda/secondary_abb_details.jsp?id=254

• GTS"Application Performance"Management"wiki
https://w3Uconnections.ibm.com/wikis/home?lang=enU
us#!/wiki/Wcb834546f3e4_44ad_9f77_c3e8f555fa8d/page/IBM%20Applicatio
n%20Performance%20Management

• IBM"Application Performance"Management"Digital"Marketplace"
http://www.ibm.com/middleware/usUen/knowledge/itUserviceU
management/applicationUperformanceUmanagement.html

• AppDynamics
https://www.appdynamics.com/
• https://www.appdynamics.com/customers/

21 03"May"2016 IBM"Proprietary ©"2016" IBM"Corporation

 2Q"2016"IBM"APM"Pilot"Selection"Criteria
The"selection"of"the"POC"target"production"application"should"match"criteria"A"or"criteria"B."
For"both"criterias it"is"imperative"that"the"selected"application"should"have"significant"volumes"of"
transactions"and"users,"client"agrees"with"the"SaaS"hosting"strategy"and"the"PoC needs"to"complete"
in"30U40"days"(end"of"2Q).

Criteria"A"for"target"application"(typical"Linux"and"AIX"OS)
• IHS""(If"they"are"using"Apache"or"something"else,"we"can"monitor"the"HTTPS"traffic,"except"when"
they"are"using"elliptic"curve"certificates)
• MQ"(7.1"and"above)
• IIB"(Broker"8.0.0.1+,"IIB"9.0"and"above)
• DataPower
• DB2,"Oracle,"MySQL,"Postgres,"or"SQL"Server"on"the"backend

Criteria"B"for"target"application"(typical"MSUWindows"OS)
• IIS"(7.0"and"above)"exception"is"elliptic"curve"certificate
• .NET"(3.5"and"above)
• MSSQL"(or"any"of"the"databases"already"declared"on"criteria"A)

22 03"May"2016 IBM"Proprietary ©"2016" IBM"Corporation

 APM"Contacts"
Name IBM0ID Role

Sheila"Harnett harnett@us.ibm.com GTS"DE,"M&E/APMaaS transformation leader

Murilo"G."Aguiar murilog@br.ibm.com GTS"APMaaS lead"architect

Sampath Swaminathan sampaths@us.ibm.com GTS"M&EaaS lead"architect

Sander Plug Sander_Plug@nl.ibm.com GTS"Global"SMO"lead"architect

Kester Shelton kester.shelton@uk.ibm.com GTS"program manager

Peter"Shine pshine@us.ibm.com GTS"APM project mgr

Shweta Srivastava shwesriv@in.ibm.com APM"/"IMI"Offering manager

Ranganath G."Iyengar rangaiye@in.ibm.com IMI"/"Cloud Architect

Cesar"Araujo caraujo@us.ibm.com Cloud,"Architect"ITSM

Ben Stern bstern@us.ibm.com Cloud, Monitoring and Analytics Best"Practices and

Technical Evangelist

23 03"May"2016 IBM"Proprietary ©"2016" IBM"Corporation

IIBM0ITSM020150– 20160References

For"a"full"list"of"references" refer"to:
• Client"Success"Central
• CRDB Clicking"on"the"logos"above"will"take"you"to"the"
reference"detail.
24 03"May"2016 IBM"Proprietary ©"2016" IBM"Corporation