876411 (76), 676414 (76) @ ‘The challenge seems to be exploit DD's immense potental and emerge as a formidable player inthe mass mecia, (0) Winatis the best option, in your view, for D0 7 (i) Analyse tre SWOT factors the DD has. (i) ny co you ink that he pioposed alternate is he best? Note 876411 (76), 676414 (76) Printed Pages ~ 6 576411 (76) 676414 (76) MBA (4% Somoster) Examination, April-May, 2044 Branch : Management CORPORATE STRATEGY (NEW) Time Allowed : Three Hours ‘Maximum Marks : 60 ‘Minimum Pass Marks : 22 ‘Answer any fie question trom SECTION -A & ‘SECTION - Bis compulsory. SECTION -A Define strategic management & also explain its process 7 2a2 a4 @ Discuss the need for explicit mission of organization, siso explain the components of mission statement 2 Briefly explain the quantitative versus qualitative approaches in evaluatinginternal factors? 42 ite short note (any one) 2 (8) Drucker’s theory of business (@) Blue ocean strategy Explain Porters five foros mode! of competition in anindusty ? 2 576414 (76), 676444 (76) as. a7. as as. @ \Wete short note (any one) 2 (2) GE. nine col matric (8) Merger & Acquistion ‘What are the various issues which need to be _adressed during implementation of strategies ? 12 Deserbe the application of the techniques for ‘strategic contro. 2 What i the basic nature of strategic evaluation ? Explain the various techniques of strategic evaluation 2 576414 (76), 676414 (76) Pro.576411 (76), (4) SECTION -B. 20 Analyze the case & answer the given questions. CASE sTuDY DD is the India's premier publle service broadcaster with more than 1,000 transmitters ‘covering 90% ofthe country’s population across ‘on estimated 70 milion homes. It has more than 20,000 employees managing its metro and regional ‘channels. Recent years have seen growing ‘compatiion from many private cannels numbering 76414 (76) | 576411 (76), 676414 (76) ®) more tan 65, and he cable and satelite operators (C&S). The C & S network reaches nearly 30 miion homes and is growing at a very fast rate. (DD's business model fs based on seling half ~ hour slots of commercial time tothe programme producers and charging them 2 minimum ‘guarantee. For instance, the present tai for the fist 20 episodes of a programme Rs, 30 lakhs plus the cost of production ofthe programme, In exchange the procedures get 780 seconds ‘of commercial time that he can sel to advertisers 0.(6) oe can generate revenue, Break-ven pit for ‘ocares a he present ates, sis Rs 75,000 fra 10 second averting spt. Beyond 20 ‘eoes, ne minum uaranee is. 5 lathe for which the procedures has 10 charge Re 118.000 fr 210 secon spot in oreo beak- en sat pot te dries fae a retiom the competv rats fora 10 second spots 50.000 Procares ae possessive about bing ‘commercial tme on DD. 876411 (76), 676414 (76) 876414 (76), 676414 (76) ” fe sed be 004 preted pot sot 0 cdot wg kB a ts nl Fe. ‘should private, second it should remain purely publ service broadcaster andthe, amide path