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CASE STUDY

ON
KENTUCKY FRIED
CHICKEN(KFC)
SUBMITTED BY:
BHUPENDRA KUMAR
INTRODUCTION

 KFC is based in Louisville, Kentucky , and is the world’s most popular chicken
restaurant chain.
 Founded by colonel Harland sanders in the early 1930s by cooking & serving
food for hungry travellers . In 1952 sanders started franchising his chicken
business & named it as Kentucky fried chicken .
 KFC is part of yum! Brands , inc., the world’s largest restaurant company in
terms of system restaurants , with more than 36000 locations around the
world.
CONT…….

 Products are made on the motto of “crispy outside , juicy inside” .


 In India, KFC is growing rapidly and today has presence in 21 cities with close to 107
restaurants .
 109 countries and territories around the world.
 Every day , more than 12 million customers are served at KFC restarurants .

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