Website Audit for https://reflexlux.

com/

Strong and appealing Headline: Within 2-3 seconds website first appearance should tell what the
website is about and offering. It should be with the help of strong headline and subheadings.

In our case, it is somehow clear with the sub headline but as of now big heading require some changes.

Banner: Banners create the first impression for your website and you must try to make it as good as you
can to generate more traffic and make them spend more time on your page. In the world of internet
marketing banners are always known to play a significant and important role.

In our case, there is no banner means there is no first impression on the website. Need to use images
that captures the attention of users but need to avoid cheesy images
Call-to-action: The call to action is a key element on a webpage, acting as a signpost that lets the user
know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a
product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Here, on our website CTA should appear right after the headline or sub headline.

An eye-catching color scheme: One key aspect of website homepage design is the colors you use. Colors
aren’t just about style – they can help guide the eye, making for a more pleasant experience, and will
influence people’s thoughts about your brand.

If we look at our website it is a monotonous and something not futuristic.

Social Proof: 92% of consumers read online reviews and testimonials when considering a purchase.

72% will take action after reading positive reviews.

31% of customers are likely to spend more on a business with excellent reviews.

Showcasing positive reviews and testimonials helps to create a level of trust and credibility that can
positively impact your conversion rate.

If we check our website it shows that there are no testimonials or reviews are available.

Blog Highlights: Content marketing plays a huge role in pleasing both your audience and search engines
like Google. A great content marketing strategy always includes a blog in it. A blog can be a greater
medium to communicate with your audience, gain more followers and visitors and drive more traffic to
your website. It is the heart of your content marketing strategy, so promote it wherever you find an
opportunity, be it the homepage of your website. Make it easier for your audience to find the latest blog
post by placing them on your homepage. Lots of website owners are found to include their blog section
on their homepage, which has not only helped them get more visitors but also helped them to improve
their search engine rankings.

Lastly, if you don’t have any section left where you could promote your blog then, the footer of your
homepage can also be a great place to prioritise your blog. It can be a great place to either show a feed
of new posts or to have a CTA prompting visitors to visit the actual blog or subscribe.

Visual imagery: Images and videos can trigger emotions through storytelling, they can bring products to
life and connect with your target audience on a whole new level.

Make sure the images you use on your homepage indicate the product or service you offer.
Our website does not have the necessary and triggered images that can attract and retain the users.

SEO Friendly: Website does not appears to be SEO friendly, as the main target page is Home page and
we can not include the relevant phrases or relevant keywords to target.

Empty Spaces: There are too much empty spaces on the website and which does not seems right and
moreover it increases the bounce rate. Here you see in the screenshot:

Not a conversions friendly website: As per marketing, a form should appear right away to enter the
details. To add the futuristic things to the website, we need to add a shot form on the top of the home
page to grab the users data.

We can add the short form on the right side with the transparency effect to make it more conversions.
Responsive Design: The website should be responsive and mobile-friendly to ensure a seamless
experience for visitors on different devices. Mobile optimization is crucial, as many users browse and
make purchases from their smartphones.

This is how website appears on phone and it’s absolutely not appealing.
Analytics and Conversion Tracking: Implement analytics tools to track user behavior, conversion funnels,
and key performance indicators. Use data-driven insights to make continuous improvements.

No tag has been detected to tracking the performance.