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  • Pragya Sood CV Updated

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    Siddhant Budhiraja
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    The document provides details about Pragya Sood's experience as an Assistant Content Manager at Upgrad Education Pvt. Ltd., where she led content strategy for post-graduate courses which increased new enrollments by 105%. Prior to this, she worked as a Senior Writer and Researcher at Hello Health Group, leading strategic healthcare content initiatives. She has over 5 years of experience in content strategy, instructional design, journalism and hospitality.

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    The document provides details about Pragya Sood's experience as an Assistant Content Manager at Upgrad Education Pvt. Ltd., where she led content strategy for post-graduate courses which increased new enrollments by 105%. Prior to this, she worked as a Senior Writer and Researcher at Hello Health Group, leading strategic healthcare content initiatives. She has over 5 years of experience in content strategy, instructional design, journalism and hospitality.

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    19 views1 page

    Pragya Sood CV Updated

    Uploaded by

    Siddhant Budhiraja
    The document provides details about Pragya Sood's experience as an Assistant Content Manager at Upgrad Education Pvt. Ltd., where she led content strategy for post-graduate courses which increased new enrollments by 105%. Prior to this, she worked as a Senior Writer and Researcher at Hello Health Group, leading strategic healthcare content initiatives. She has over 5 years of experience in content strategy, instructional design, journalism and hospitality.

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    of 1

    EXPERIENCE

    ASSISTANT CONTENT MANAGER

    PRAGYA
    UPGRAD EDUCATION PVT. LTD. |  NOV 2020- PRESENT

    Led content strategy for post-graduate courses which


    led to an uptick of 105% in new enrollments

    SOOD
    Managed, mentored & trained a team of cross-functional
    instructional designers and content producers
    Collaborated with communications, business strategy &
    technology teams to align content initiatives based on
    usability, engagement, and conversion data
    CONTENT Led liaisoning with subject matter experts & senior-level
    STRATEGY management for content production & delivery

    SPECIALIST
    SENIOR WRITER AND RESEARCHER
    HELLO HEALTH GROUP| DEC 2019- NOV 2020

    Led specialized strategic initiatives focused on scientific

    CONTACT healthcare content which led to 100+ articles with an


    avg. traffic of 50k+ page views
    +91 9818162303 Managed & developed long-form features, SEO articles
    PRAGYA.SOOD@GMAIL.COM and interviews with subject matter experts

    EDITORIAL WRITER
    HEARST MAGAZINES| DEC 2018- JUL 2019

    Successfully developed & executed feature content for


    Women's Health UK, Country Living, and Elle Decor
    Conceptualized and developed content with analytics

    PROFILE
    such as engagement, traffic, time-on-page for a global
    audience

    Strategist and Instructional


    Designer expert with 5+ years CONTENT PRODUCER
    of experience in education, TIMES INTERNET/ TIMESOFINDIA.COM | FEB 2017 - JUL 2018
    technology, journalism and A key member of the pioneering content strategy and
    hospitality production team that caters to 550+ Million monthly users
    Led real-time content segment for social media channels
    SKILLS Experience in B2C digital environment and engagement
    Planned, wrote, reproduced, commissioned, edited, fact-
    Content- Writing, research, checked, and proofed content
    editing, SEO, social media,
    visualisation, infographics, GROUP OPERATIONS
    strategy, instructional OBEROI GROUP OF HOTELS| JUN 2011-2014
    design, storyboarding
    Software & tools- Adobe
    Creative Cloud (audition, EDUCATION
    premier pro, photoshop) ,
    Microsoft Office, G Suite, MASTER OF ARTS, INTERNATIONAL JOURNALISM
    Google Analytics CITY, UNIVERSITY OF LONDON |  2018 - 2019
    Social media tools-
    Facebook, Twitter, POST GRADUATE DIPLOMA, JOURNALISM
    TIMES SCHOOL OF JOURNALISM |  2016 - 2017
    Instagram, LinkedIn,
    Google+, Youtube BACHELORS IN TOURISM STUDIES
    Languages- English, Hindi INDIRA GANDHI NATIONAL OPEN UNIVERSITY |  2011 - 2014

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