EMMA KAUFFMAN 484-748-0663

emkauffman2@gmail.com
UX Strategist and Writer
emmakauffman.com

ABOUT ME Hello! I'm an ambitious content strategist who is driven by tangible results. I have experience
in heavily regulated fields, such as finance and healthcare. I'm a huge proponent of listening
to the data and making strategies to compliment audience behavior. I take pride in getting the
right messages to the right people, right when they need to see them.

EDUCATION Penn State University - BA in Advertising/Public Relations

Minors in: Digital Media Trends and Analytics, English, and Smeal College of Business Certificate

EXPERIENCE UX Content Strategist at Vanguard

May 2022 - Present
Create a clear, cohesive content strategy that addresses verbiage consistency, content hierchary, and
user comprehension for the Vanguard Personal Advisor website. Conduct ideation brainstorming, user
testing, and write content to best serve those nearing retirement age. Create training material and one
page documents to explain complex retirement and tax strategy.

Content Strategy Manager at Phreesia Life Sciences

2021 - 2022
Managed 24 strategic partnerships with brand executives and creative agencies while developing high
performing digital content. Articulated tangible ROI results for an overall ~$10M ad spend budget.
Coordinated strategic vision, timing, and industry best practices to deliver engaging, thought leading
content for more than 50 campaigns. Led A/B testing pilot to launch new SMS delivery of follow up
resources.

Social Media Strategist at Cognizant Interactive

2019 - 2021
Reached rare oncology patients with thoughtful and compassionate messaging on Facebook,
Instagram, Twitter, LinkedIn, Pinterest, and Google. Created innovative solutions to medical education
gaps through live events and audience segmentation. Worked closely with legal and medical regulatory
to create engaging, compliant content.

Data Insights and Engagements Lead at Hello Social Co

2018 - 2019
Provided ongoing proof of value for paid and organic social strategy for local businesses in the
Bellefonte, PA area through comprehensive, live metrics. Optimized campaign content based on
performance, business needs, and audience engagement.

SKILLS UX Strategy UX Writing Tools

Ideation Brand Guidelines FIGMA/MURAL
Workshopping Content Hierarchy Google Analytics
UX Journey Mapping Term Consistency JIRA/Confluence
Brand Strategy Legal Writing UserTesting.com
Competitor Analysis User Journey Content Canva
SEO Complex Subjects Miro/Notion

VALUES Accessibility, Inclusivity, User Feedback, Data-Driven Strategy, Candor, Transparency, and
Borderline Delusional Grit.