Digital Marketing

SAMIR SALEEM
Revision
 Opportunity
 Goal / Objective
 Profiling
 Strategy
 Plan
 Channels
 Budget
 Target Audience
 Execute
 Content Plan
 Types
 Design
 Content
 Analyze
Revision
Algorithm

To say that Facebook is overcrowded is an understatement. Every minute, 300 new profiles
are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos
are uploaded.
There is now far more content being made than there is time to absorb it.
Algorithm
One study from EdgeRank Checker found that between February 2012 and March 2014,
organic reach for the average Facebook page dropped from 16 percent to 6.5 percent. And
another report found that publishers experienced a 52 percent decline in organic reach after
Facebook adjusted its algorithm to prioritize content from friends and family. Today, your
reach may be as low as 2 percent.

To play the game, you must know the rules. So first, let’s talk about how Facebook’s
algorithm works and what’s behind its News Feed ranking.
Algorithm
• Friends and family come first: Stories from your friends and family appear higher in
your feed.
• Your feed should inform: Stories that are interesting and informative to you appear
higher in your feed.
• Your feed should entertain: Stories that Facebook finds entertaining to you appear higher
in your feed.
• A platform for all ideas: Facebook doesn’t favor sources or ideas. It delivers stories that
are most meaningful to you.
• Authentic communication: Facebook will only show stories that are genuine, not
“misleading, sensational and spammy.”
• You control your experience: Post features such as “see first,” “unfollow” and “hide” let
you choose what you want to see.
• Constant iteration: Facebook is dedicated to continued improvement.

https://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/
https://newsroom.fb.com/news/
https://www.facebook.com/business/news
Optimization
5 ways to optimize your Facebook strategy for greater reach and engagement

1) Pay to play:
It’s simple: If you want to get your content in front of more people, you have to pay for
it. Like any other marketing platform, Facebook is more effective for businesses that use
paid media. With paid media, your business reaches greater audiences with greater
accuracy than possible with organic content.
And you don’t need a huge budget or a lot of experience to advertise on Facebook.
Here’s a tip if you’re just starting with boosted (paid) content: Let your organic post run
for at least 8 - 24 hours before boosting.
This will give your post some traction before boosting, leading to better performance.
Optimization
2) Share thumb-stopping content:
Some people think if they post more often, organic reach will kick back up, but that’s
not necessarily true. Although posting regularly is an important part of building a
reputable presence, it’s the quality of the content that matters most. Share content that
your audience actually cares about—content that makes them stop scrolling through
their feed and delivers on the promise of its headline.
One highly relevant, shareable and visually appealing piece of content is worth more
than three ordinary posts.
Optimization
3) Use video and native content:
Facebook video garners triple the engagement and 1,200 percent more shares than text
and image posts combined. Also, when compared with YouTube videos shared on
Facebook, native videos uploaded to Facebook have 10 times more reach.
Facebook video works well because in addition to shares, likes and comments, the
algorithm takes into account how much time people spend on a video.
Tip: Most users watch video without sound, so design your video’s story for sound off
and add captions.
Optimization
4) Encourage engagement in unique ways:
You can’t ask your fans to like or share your posts—Facebook identifies these phrases as
spam. But there are other ways you can urge users to engage. For example, a travel agency
could post a video or image of a beach in Bali with a caption that reads, “Tag a friend who
you’d want to go here with.”
This would initiate a stream of comments and, thus, increase reach.
Or instead of prompting users to tag a friend, you could say, ”Tell us where you plan to travel
this summer.” This will boost engagement and reach—and give you valuable customer
insight, too.
Optimization
5) Post on trending topics:
When people go online, they expect to see posts that reflect what’s going on that very
moment. Stay up to date on the trending stories, events and holidays your audience is most
interested in and create content around those topics. Whether it’s Eid, 6 th Sept, 14th August, the
U2 Song, Apple iPhone Launch, trending topics are ranked higher.
And if you use an associated hashtag, you could gain more exposure. This kind of marketing
strategy requires a social media management tool that allows you to schedule your content
across multiple social media platforms and get in-depth analytics.
Optimization
5) Post on trending topics:
When people go online, they expect to see posts that reflect what’s going on that very
moment. Stay up to date on the trending stories, events and holidays your audience is most
interested in and create content around those topics. Whether it’s Eid, 6 th Sept, 14th August, the
U2 Song, Apple iPhone Launch, trending topics are ranked higher.
And if you use an associated hashtag, you could gain more exposure. This kind of marketing
strategy requires a social media management tool that allows you to schedule your content
across multiple social media platforms and get in-depth analytics.
Risk
Practical
Assignment
1) Think of a brand
2) Create Assets (Logo, Cover, Description)
3) Create a page
4) Upload Assets
5) Think of content plan
6) Design
7) Execute / Upload
8) Share a link
Contact

 Samir Saleem
 samirhybrid@gmail.com
 03452863557
 Facebook.com/samzbest