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  • IDM Pakistan Session 4

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    Corvit Lahore Web
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    The document outlines the process for digital marketing, including establishing goals and objectives, profiling the target audience, developing a strategy and content plan, executing the plan through various channels like Facebook ads, analyzing results, and revising the approach. It provides details on budgeting, creating ads to specific specifications, and managing the process through a tool like Facebook Business Manager. The goal is to thoughtfully plan and execute an effective digital marketing campaign.

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    The document outlines the process for digital marketing, including establishing goals and objectives, profiling the target audience, developing a strategy and content plan, executing the plan through various channels like Facebook ads, analyzing results, and revising the approach. It provides details on budgeting, creating ads to specific specifications, and managing the process through a tool like Facebook Business Manager. The goal is to thoughtfully plan and execute an effective digital marketing campaign.

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    279 views12 pages

    IDM Pakistan Session 4

    Uploaded by

    Corvit Lahore Web
    The document outlines the process for digital marketing, including establishing goals and objectives, profiling the target audience, developing a strategy and content plan, executing the plan through various channels like Facebook ads, analyzing results, and revising the approach. It provides details on budgeting, creating ads to specific specifications, and managing the process through a tool like Facebook Business Manager. The goal is to thoughtfully plan and execute an effective digital marketing campaign.

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    © All Rights Reserved
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    of 12

    Digital Marketing

    SAMIR SALEEM
    Revision
     Opportunity
     Goal / Objective
     Profiling
     Strategy
     Plan
     Channels
     Budget
     Target Audience
     Execute
     Content Plan
     Types
     Design
     Content
     Analyze
    Revision
    • Friends and family come first: Stories from your friends and family appear higher in
    your feed.
    • Your feed should inform: Stories that are interesting and informative to you appear
    higher in your feed.
    • Your feed should entertain: Stories that Facebook finds entertaining to you appear higher
    in your feed.
    • A platform for all ideas: Facebook doesn’t favor sources or ideas. It delivers stories that
    are most meaningful to you.
    • Authentic communication: Facebook will only show stories that are genuine, not
    “misleading, sensational and spammy.”
    • You control your experience: Post features such as “see first,” “unfollow” and “hide” let
    you choose what you want to see.
    • Constant iteration: Facebook is dedicated to continued improvement.

    RULES
    1. Pay to play
    2. Share thumb-stopping content
    3. Use video and native content
    4. Encourage engagement in unique ways
    5. Post on trending topics
    Business Manager
     Handle everything in one place – from your advert accounts and Pages, to the people who
    manage them.
     Facebook Business Manager is an essential dashboard for organisations to share Facebook
    assets among multiple people or teams. You can manage user access to the right people and
    credit lines, upload your product catalogue, create a post, change your billing details – and so
    much more.

    https://www.facebook.com/business/learn/how-business-manager-works
    Strategy
    1) Ideas
    2) Flow
    3) Channels
    4) Budgeting
    5) Profiling - Interests
    6) Backup Plan
    7) Approval
    Budgeting
    1) Total Budget
    2) Channel Breakup
    3) Creation
    Facebook Ads
    1) Total Budget
    2) Channel Breakup
    3) Creation
    Preparation
    1) Content Plan
    2) Create ads on specs
    3) Captions
    4) Check

    https://www.facebook.com/business/ads-guide?tab0=Mobile%20News%20Feed
    Risk
    Practical
    Assignment
    1) Think of a brand
    2) Create Assets (Logo, Cover, Description)
    3) Create a page
    4) Upload Assets
    5) Think of content plan
    6) Design
    7) Execute / Upload
    8) Share a link
    Contact

     Samir Saleem
     samirhybrid@gmail.com
     03452863557
     Facebook.com/samzbest

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