Title Page

Executive Summary

Business/Industry Overview

Market Analysis and the Competition

Sales and Marketing Plan

Product or Service Offerings

Pricing Strategy

Sales and Distribution

Advertising and Promotion

Ownership and Management Plan

Ownership Structure

Management Team

External Resources and Services

Human Resources

Advisory Board (if required)

Operating Plan

Development (if applicable)

Production

Facilities

Staffing

Equipment

Supplies

Financial Plan

Income Statements

Cash Flow Projections

Balance Sheet

Breakeven Analysis

Appendices and Exhibits

Possible Appendix/Exhibit Items