Subject/Learning Area: Personal Development
ADVOCACY VIDEO ASSESSMENT RUBRIC
This rubric assesses students’ advocacy video. This analytic rubric focuses on deeepening the student’s value and significance of the youth’s agenda in addressing different social issues . This rubric
highlights specifically how they tell a story and advocates an issue, how they creatively compose and make the video, how they observe visual and audio enhancements, and how they observe proper grammar,
convention, and choice of words.
Criteria/Level of EXCELLENT
Performace 10
The video shows a clear picture of what they are
Story Content and trying to achieve. The video is original and tells a
Avocacy story. The structure is well-organized. The video
4x observes resourcefulness and innovation. The topic
is thoroughly covered in an interesting and creative
manner. The video makes an excellent persuasive
statement about what they want to advocate.
Creative There is an outstanding technical and aesthetic
Composition composition of the shots. The video is properly
(Cinematography stabilized and the quality is pleasing to the eye. It
and Editing) contains minimal and strong angles and sequences
3x of the subjects. The videe observes proper lighting.
Visual and Audio The video moves smoothly from scene to scene
Enahancements with proper use of audio/video transitions. The
2x video observes proper enhancements and the audio
is free from background noise. The video used 5 or
more audio/visual elements. There is proper use of
color grading.
Grammar, There is an effective use of transitional devices that
Convention, and makes the video worth listening to. The advocates’
Word Choice tone and diction enhance the advocacy being
2x delivered. There are no errors in grammar and the
advocates use purposeful and appropriate
terminologies. The video uses strong and precise
word choices.
TOTAL:
The Advocacy campaign deepens the value and significance of the Youth’s agenda in addressing different social issues.
PROFICIENT
8 6
The video shows a clear picture of what they are
trying to achieve. The video is original and tells a
story. The structure is organized. The video
observes resourcefulness and innovation. The topic
is covered in an interesting and creative manner.
The video makes an persuasive statement about
what they want to advocate.
There is an outstanding technical and aesthetic
composition of the shots. The video is stabilized
and the quality is pleasing to the eye. It contains
minimal and strong angles and sequences of the
subjects. The video observes proper lighting.
The video moves smoothly from scene to scene
with use of audio/video transitions. The video
observes enhancements and the audio is free from
background noise. The video used 2-3 audio/visual
elements. There is use of color grading.
There is an effective use of transitional devices that
makes the video worth listening to. The advocates’
tone and diction enhance the advocacy being
delivered. There are 1-2 errors in grammar and the
advocates use appropriate terminologies. The video
uses precise word choices.
Grade/ Year Level: Grade 12
FAIR Score
The video does not show a clear picture of what they
are trying to achieve. The structure is organized. The
video does not observe resourcefulness and innovation.
The topic is covered in an interesting and creative
manner. The video does not makes an excellent
persuasive statement about what they want to advocate.
There is no outstanding technical and aesthetic
composition of the shots. The video is not stabilized
and the quality is not pleasing to the eye. It contains
minimal angles and sequences of the subjects. The
videe does not observes proper lighting.
The video does not move smoothly from scene to scene
with use of audio/video transitions. The video does not
observe proper enhancements and the audio has
background noise. The video used atleast 1 audio/visual
elements. There is use of color grading.
There is no effective use of transitional devices that
makes the video worth listening to. The advocates’ tone
and diction does not enhance the advocacy being
delivered. There are three (3) or more errors in
grammar and the advocates does not use purposeful and
appropriate terminologies. The video does not use
strong and precise word choices.
Rubrics by Miss Y.
The Advocacy shall be of any sorts and may vary from (Student Life, Internet Etiquette, Cyber-bullying and harassment, etc.) as long as it primarily addresses
to the issues experienced by the student body in the Institute during the post-online migration of academic services.

It is of the group’s prerogative on the concept of the video to be presented as long as it conforms to the Intitute’s Rules and Guidelines.
There shall be no hiring of professional videographer who shall facilitate in taking and editing the video Advocacy.

The video’s Total Running Time (TRT) shall be a minimum of 180 seconds and a maximum of 200 seconds.
No groups shall share the same Advocacy. The group to first submit an Overview gets the privilege to promote it.