MEDIA AND INFORMATION LITERACY (MIL)

THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press

Mr. Arniel Ping

St. Stephen’s High School MIL PPT 04
Manila, Philippines Revised: October 6, 2017
Learners will be able to…
• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media
and new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
Learners will be able to…
• compare technological determinism with cultural
determinism (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press
(SSHS); and
• evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
History of Communication
by Volke.com
Source: https://amt.caltech.edu/resources/cartoons
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
 How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)

https://www.youtube.com/watch?v=Ko6J9v1C9zE
1. Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
 Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
Normative Theories Media Functions of
of the Press Control Media
Authoritarian

Soviet Media

Libertarian

Social Responsibility

Textbook pp. 25- 26

How will you describe
media in the
Philippines using the
normative theories of
the press?

Source: https://www.johntaylorgatto.com/2015/09/
Source: https://freedomhouse.org/report/freedom-press/2017/philippines
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
 Is censorship in
media
necessary?

Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
tVrpQ