The document is a pre-lim exam covering topics related to traditional and digital media. It consists of 32 multiple choice questions about various media such as newspapers, radio, television, music streaming applications, and how technology has impacted different industries. The questions cover historical developments, advantages and disadvantages of different media types, roles of key players like music labels and streaming companies, and founders of influential technology companies.
The document is a pre-lim exam covering topics related to traditional and digital media. It consists of 32 multiple choice questions about various media such as newspapers, radio, television, music streaming applications, and how technology has impacted different industries. The questions cover historical developments, advantages and disadvantages of different media types, roles of key players like music labels and streaming companies, and founders of influential technology companies.
The document is a pre-lim exam covering topics related to traditional and digital media. It consists of 32 multiple choice questions about various media such as newspapers, radio, television, music streaming applications, and how technology has impacted different industries. The questions cover historical developments, advantages and disadvantages of different media types, roles of key players like music labels and streaming companies, and founders of influential technology companies.
Living in the IT Era Pre-Lim Exam Name:_________________________________________ Score:__________________ Course/Year___________________ Date:___________________ Direction: READ and UNDERSTAND carefully each question and choice the best answer in the space provided before the number. a. Tang Dynasty _____1 How has the Internet affected traditional media? b. Ancient Egypt (3500 BC) a. It has made traditional media more profitable. c. 1940s b. It has caused traditional media to thrive. d. 1960s c. It has led to a decline in traditional media's audience _____9 What role did newspapers play in the history of the and purpose. music industry? d. It has improved the quality of traditional media content. a. They promoted live performances of musicians. _____2 Which term is often used to describe the flow of b. They introduced the concept of digital music. information on the Internet? c. They facilitated the sale of musical instruments. a. Digital transformation d. They had no impact on the music industry. b. Media convergence _____10What is the primary benefit of print media for c. Information explosion marketing? d. Print revival a. It offers tangible and engaging content. _____3 According to Castells (2003), how does the Internet b. It provides immediate updates to customers. differ from traditional broadcasting media? c. It allows for direct audience interaction. a. It allows one person to disseminate information to d. It is cost-effective and efficient. many. _____11Which of the following is NOT a type of broadcast b. It limits freedom of information and speech. media? c. It focuses on one-way communication. a. Television d. It enables many-to-many communication on a global b. Radio scale. c. Music streaming apps _____4 What is "narrowcasting" in the context of social media d. Newspapers platforms? _____12When was television introduced in the Philippines? a. Broadcasting information to a wide audience a. 1923 b. Choosing and responding to information based on b. 1940s personal interests c. 1953 c. Limiting the use of the Internet d. 1960s d. Promoting fake news _____13Which type of radio standard was used for analog _____5 Which of the following is a traditional form of print television in the Philippines? media? a. NTSC a. Facebook b. AM b. Twitter c. FM c. Billboard d. HDTV d. Google _____14What is the main advantage of radio as a medium for _____6 Which medium is considered the most popular form of disseminating news? print media for disseminating news? a. It offers visual content. a. Newsletter b. It has a limited scope. b. Magazine c. It has a wide reach and is suitable for on-the-go c. Banner listeners. d. Newspaper d. It provides high-quality sound. _____7 What is one advantage of print media over digital media? _____15What is the primary business of the music industry? a. Print media is more interactive. a. Producing music for fun b. Print media can be easily updated. b. Promoting artists' careers c. Print media is usually more credible. c. Creating musical instruments d. Print media reaches a global audience. d. Making a profit from music-related activities _____8 When did the art of printing start, leading to the _____16When did radios become available to families and production of books and newspapers? contribute to the entertainment industry? a. 1920s a. They create music for artists. b. 1940s b. They support artists in the hope of making them c. 1960s superstars. d. 1980s c. They only produce classical music. _____17How has technology affected the way musicians promote d. They provide free music to artists. their music? _____26How has technology impacted the music industry a. It has made promotion more expensive. regarding music production? b. It has made promotion more challenging. a. It has made music production slower and more c. It has made promotion easier and cheaper. expensive. d. It has eliminated the need for promotion. b. It has led to fewer live performances. _____18What is a disadvantage of music streaming applications? c. It has made music production faster and more efficient. a. They lack a wide variety of songs. d. It has eliminated the need for music production. b. They require users to subscribe for a fee. _____27What is one disadvantage of using music streaming c. They cannot be installed on mobile phones. applications? d. They do not offer background listening. a. They offer ad-free music. _____19Which music application offers ad-free music and allows b. They provide an unlimited variety of songs. users to upload up to 50,000 songs? c. They can be used to promote local businesses. a. Google Play Music d. Music can be easily pirated and shared for free. b. Apple Music _____28Which application allows users to listen to songs with c. YouTube Music synced lyrics and recognize songs and TV shows? d. Spotify a. Spotify _____20Which music application is known for offering a vast b. Musixmatch catalog of lyrics? c. YouTube Music a. Spotify d. Apple Music b. Apple Music _____29Which music streaming application is known for its c. Musixmatch lossless-quality tracks and music videos? d. Pandora a. Google Play Music _____21What is the main advantage of physical records over b. Pandora digital music? c. Tidal a. Physical records are more affordable. d. Deezer b. Physical records cannot be pirated. _____30What does Stingray Qello Concerts offer to users? c. Physical records offer a more interactive experience. a. Live radio stations d. Physical records are considered more reliable. b. Full-length concerts and documentaries _____22What is the role of newspapers in preserving historical c. Music creation tools records? d. A catalog of lyrics a. Newspapers are not used for historical records. _____31Who are the founders of Google? b. Newspapers reflect periods of time and provide a. Bill Gates and Steve Jobs glimpses into the past. b. Larry Page and Sergey Brin c. Newspapers are used to destroy historical information. c. Mark Zuckerberg and Jack Dorsey d. Newspapers are used to promote historical fiction. d. Jeff Bezos and Elon Musk _____23Which medium is often used by advertisers to promote _____32What is the term for a narrow AI system that is their brands? specialized in performing specific tasks? a. Radio a. Strong AI b. Music streaming apps b. Artificial General Intelligence (AGI) c. Print media c. Machine Learning d. Television d. Weak AI or Narrow AI _____24How did Elvis Presley and The Beatles contribute to the _____33What is the primary mission of Google as a company? music industry? a. To dominate the smartphone market a. They introduced the concept of digital music. b. To organize the world's information and make it b. They popularized classical music. universally accessible and useful c. They started making massive records and promoting c. To create self-driving cars live performances. d. To build the fastest supercomputer d. They had no impact on the music industry. _____34Which technology allows users to feel like they are _____25What is the role of recording labels in the music inside a video game? industry? a. Augmented Reality (AR) _____43Which company is known for its innovative and privacy- b. Virtual Reality (VR) focused Blackphone? c. Artificial Intelligence (AI) a. Apple d. 3D Printing b. Samsung _____35What technology has enabled farmers to monitor and c. Silent Circle treat their crops more effectively? d. Google a. Drones _____44What is the primary goal of the Human Brain Project? b. GPS a. To create the world's fastest supercomputer c. Satellite imaging b. To map the entire human genome d. Robots c. To build a three-dimensional atlas of the human brain _____36Which company is known for producing a smartphone d. To develop advanced robotics for medical applications called Blackphone focused on privacy and encryption? _____45In the context of technology, what does GPS stand for? a. Apple a. Global Payment System b. Samsung b. Geographic Positioning System c. Silent Circle c. General Programming Software d. Google d. Graphical Processing System _____37What is the name of the international project that aims to _____46Which technology allows for the creation of physical create a three-dimensional atlas of the brain? objects by adding material layer by layer? a. Human Genome Project a. Virtual Reality (VR) b. Brain Mapping Initiative b. Augmented Reality (AR) c. Human Brain Project c. 3D Printing d. Neuroscience Atlas d. Artificial Intelligence (AI) _____38In the context of technology, what does the term "3D _____47Which social media platform is primarily focused on Printing" refer to? professional networking? a. Printing three copies of a document simultaneously a. Facebook b. Printing on three different types of paper b. Twitter c. Creating three-dimensional objects layer by layer c. Instagram d. Printing 3D glasses for movies d. LinkedIn _____39Which technology has led to the creation of artificial _____48What technology has revolutionized the way we organs using specialized inks? communicate by making it instant and global? a. 3D Printing a. Morse Code b. Artificial Intelligence (AI) b. Telegrams c. Brain Mapping c. Smartphones and the Internet d. Augmented Reality (AR) d. Carrier Pigeons _____40Which social media platform is known for its use of _____49What type of AI is specialized in performing a single disappearing "Stories"? task, such as Apple's Siri? a. Facebook a. Weak AI or Narrow AI b. Twitter b. Strong AI c. Instagram c. Artificial General Intelligence (AGI) d. LinkedIn d. Machine Learning _____41What is the primary use of agricultural drones in modern _____50Which technology allows users to immerse themselves in farming? a computer-generated environment? a. To entertain farm animals a. Augmented Reality (AR) b. To scare away birds b. Virtual Reality (VR) c. To improve crop management and monitoring c. Artificial Intelligence (AI) d. To deliver groceries to farmers d. 3D Printing _____42Which technology allows users to overlay digital information on the physical world, enhancing their perception of reality? a. Artificial Intelligence (AI) b. Augmented Reality (AR) c. Virtual Reality (VR) d. 3D Printing